THE HOTEL AND TOURISM TOWER

CONTEMPORARY
HOTEL AND TOURISM
ISSUES
STUDENT DETAILS
STUDENT DETAILS

HOTEL AND TOURISM 1
Table of Contents
Introduction................................................................................................................................2
Tourist market potential.............................................................................................................3
Transportation development.......................................................................................................4
Accommodation development...................................................................................................5
Crisis and risk management.......................................................................................................6
Social media influence...............................................................................................................7
Visitor experience development.................................................................................................7
Conclusion..................................................................................................................................9
References................................................................................................................................10

HOTEL AND TOURISM 2
Introduction
The global tourism industry grows at an annual rate of 4.9% and it contributes around $8.8
trillion yearly. According to the World Travel & Tourism Council’s (WTTC) it is estimated
that the global tourism industry empowers 319million jobs around the year. From the
economic perspective, the tourism industry is extremely important because it brings various
economic benefits such as it creates demands, it brings employment opportunity, it enhances
the GDP growth of the country, etc. Moreover, tourism also positively impacts
transportations, accommodation, wildlife, entertainment industry, etc. Air transportations
play a significant role in global tourism areas. For this report, the selected tourism destination
is Paris. Paris is the capital city of France and the population of the city is estimated at around
2,148,271 as of December, 2019. Paris is measured as the major tourism destination around
the globe and yearly the city attracts 17.95million international tourists. Paris is famous for its
café culture, the Eiffel Tower, Notre Dame, the Moulin Rouge, the Louvre, etc (Bueno, et.
al., 2019). In this report, there will be a discussion about the tourist market potential of Paris,
transportation development, accommodation development, crisis and risk management, social
media influence, visitor experience development, etc (Bueno, et. al., 2019). Apart from this,
this report will also focus on the major tourist attraction of the city. Majority of the people
who travel a lot marked that Paris is the most beautiful city in the world. It is also noted that
the city is also considered as the best honeymoon destinations and it is the first preference of
the newly married couples. Apart from Paris, other cities in France are also famous for
tourism purposes such as Marseille, Nice, Mont Saint-Michel, Lyon, etc.

HOTEL AND TOURISM 3
Tourist market potential
In contemporary times tourism is defined as the new socio-economic game changer. The
tourism market is known as one of the major competitive markets. In order to fascinate the
interest of the tourist the tourism industry should primarily keep the focus on one of the major
emerging segments. In this section, there will be a discussion about the emerging tourist
market segment that will be suitable for Paris. This section will focus on the primary
emerging segment that has the potential through which the tourism companies should focus,
so that the experience of the tourist can be more enhanced in an effective and efficient way
possible while traveling in the Paris city (Boukhris, 2017).
The tourism market industry in Paris should focus on the psychographic segmentation of the
tourist. In other words, Paris is the global tourism location and it catches the attraction of the
people. Thus, all the tourism companies in the world should focus on the psychographic
segmentation of the tourist. Psychographic segmentation includes the range from values,
attitudes, interests, subconscious motivators, conscious, lifestyle values, etc of the tourists.
By focusing on this segment, the global tourism industry can emerge more urge in the tourists
for traveling and spending more time in Paris. The best way to fascinate tourists from the
aspects of the psychographic segmentation is through the entertainment industry. When in the
movies it is shown that celebrities are giving priority to Paris for traveling then it forms the
positive psychology of the people regarding this destination (Brunsdon, 2018).
Thus, it is been suggested that the tourism industry should keep the primary focus on the
psychographics segment while handling tourism for Paris. Apart from this, it is not been
suggested that the tourism market should keep its focus on this segment only. In this section,
it is suggested that the majority of the focus should be kept on the psychographic segment.
Although, in order to drive major positive results from the tourism market of the Paris,