logo

Contemporary Issues in Travel & Tourism (pdf)

11 Pages2235 Words89 Views
   

Added on  2021-04-24

Contemporary Issues in Travel & Tourism (pdf)

   Added on 2021-04-24

ShareRelated Documents
Running head: CONTEMPORARY ISSUES IN TOURISMContemporary Issues in TourismName of the Student:Name of the University:Author’s Note:
Contemporary Issues in Travel & Tourism (pdf)_1
1CONTEMPORARY ISSUES IN TOURISMTable of ContentsSection 1: Name of Business and Product Identification................................................................2Section 2: Identifying Target Customer..........................................................................................3Section 3: Location Selection..........................................................................................................4Section 4: Situating the Business in the Broader Industry..............................................................5Section 5: Channels of Distribution.................................................................................................7Section 6: Identify Challenges and Impacts....................................................................................7References........................................................................................................................................9
Contemporary Issues in Travel & Tourism (pdf)_2
2CONTEMPORARY ISSUES IN TOURISMSection 1: Name of Business and Product IdentificationThe business will offer hotel service for the customers under the name of Royal Hotel,which is directly related to the tourism business. The business will be started as company, wherethe capital of the business will be gathered from different stakeholders and financiers. The hotelbusiness will offer lodging and accommodation facilities ranging from highly decorated hotelrooms, bigger and high quality beds, food, kitchen facilities, dressers, upholstered chairs,refrigerator, flat screen television and en-suited bathrooms. Apart from that, the guests of thehotel will also avail additional guest services like business centers, swimming pool, SPAfacilities Gym and many more. Moreover, the business will be mostly related to wellness tourismin the tourism industry. The tourists will come to visit several destination tourism places ofCanada for their travelling purpose and choose a hotel that will enhance their wellbeing. Thehotel service meets basic lodging, accommodation and food needs of both domestic as well asinternational tourists in any destination place. Furthermore, hotel also meets some recreationalneeds of tourist like swimming pool, basket ball court and many more. The Canada hotelindustry seems to have a steady growth over the years, which recently have 78 billionrevenues(Dawson et al., 2016). Hence, the hotel business is expected to get a solid growth in largerIndustry.
Contemporary Issues in Travel & Tourism (pdf)_3
3CONTEMPORARY ISSUES IN TOURISMSection 2: Identifying Target CustomerSegmentation DemographicAge: 20-60 YearsOccupation: Business persons, corporate officers and jobholdersEducation: Mostly educated peopleIncome: Medium-high income rangeMarital Status: Both Married and Single customersPsychographicPersonality Traits: Positive Personality Behaviors: Positive behaviorLikesandDislikes: Modern lifestyle and Travelling maniaBehavioral Benefit Sought: Seeking extra benefits in purchasing serviceDistribution channel used: Both online and offline Usage Level: High TargetCustomerCustomers having psychocentric mind and Positive attitudeTargets customers like businesspersons, job holders and corporateofficialsCustomers mostly having travelling mania Table 1: Target Customers of the Hotel(Source: Created by Author)The business will select mostly the tourists of Canada, who can be both domestic andinternational tourists. Moreover, the business will target both business travelers and pleasuretravelers. The need of business conferences will motivate the business travelers to book the hoteland the need of wondering the tourist destination will motivate the pleasure traveler to bookhotel.
Contemporary Issues in Travel & Tourism (pdf)_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Management of Sheraton Gateway Hotel in Toronto
|12
|3089
|139

Research elements of the hospitality sector in Canada
|9
|1966
|344

The Contemporary Travel and Tourism Industry: PDF
|15
|4944
|224

Hospitality Revenue Management
|10
|2472
|92

Understanding the World of Tourism: Impacts on Economy, Environment, and Socio-Culture
|7
|2242
|134

Tourism Culture and Management: A Case Study of Sutro Baths in San Francisco
|10
|2819
|122