CONTEMPORARY ISSUES IN TRAVEL AND TOURISM

CONTEMPORARY ISSUES IN TRAVEL AND TOURISM

Table of Contents
INTRODUCTION............................................................................................................................. 3
LO1.................................................................................................................................................4
1.1 ISSUES CURRENTLY DRIVING CHANGES IN TRAVEL AND TOURISM INDUSTRY................4
1.2 DIFFERENT CURRENT ISSUES IN TRAVEL AND TOURISM INDUSTRY.....................................6
LO2.................................................................................................................................................8
2.1 CURRENT TRENDS AND THEIR IMPACT ON THE TRAVEL AND TOURISM INDUSTRY............8
2.2 TREND OF ADVENTURE TOURISM IN UK............................................................................10
LO3............................................................................................................................................... 12
3.1 RESPOND TO CHANGE....................................................................................................... 12
3.2 STRATEGIES FOR PREMIER INN & RESTAURANTS AND COSTA TO RESPOND THE CHANGES
................................................................................................................................................. 16
3.3 JUSTIFICATION OF THE STRATEGIES FOR RESPONDING THE CHANGE...............................18
LO4............................................................................................................................................... 19
4.1 IMPACT OF TRENDS AND ISSUES THAT DRIVE CHANGES IN TRAVEL AND TOURISM
INDUSTRY.................................................................................................................................19
4.2 CONSEQUENCES OF BUSINESS FALLING TO RESPOND MARKET CHANGE..........................21
CONCLUSION............................................................................................................................... 22
REFERENCES.................................................................................................................................23
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INTRODUCTION
Travel and tourism industry is making continual growth. It contributes significantly to the
nation's economy. It plays an important role in the improvement of country's infrastructure,
employment rate other such areas which are crucial for the growth and development of a
nation. There are different issues which are hindering the growth of this industry. This report
probes all those contemporary issues which are affecting this industry. It demonstrates the
different issues which are driving changes in travel and tourism industry. It also elaborates
different trends and niche markets and their impact on the travel and tourism industry. The
response of organization to change in travel and tourism industry is also described in this
assignment It further covers the consequence of business failing to respond effectively to travel
and tourism industry.
The case study of different companies such as Titan travel, Whitbread and Trailfinders Ltd is
adopted in this work to make a deep and clear understanding of the topic. Various features
associated with travel and tourism industry is described with respect to this organization.
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LO1
1.1 ISSUES CURRENTLY DRIVING CHANGES IN TRAVEL AND TOURISM
INDUSTRY
There are various changes in occurring in Travel and tourism industry. Travel and tourism
industry is changing continuously due to a different kind of the issues. There are contemporary
issues which are changing this industry significantly (Sharpley and Telfer, 2014).
Titan Travel is one of the leading tour operators in the UK. It is imperative for Titan travel to
consider all the issues which are driving changes in travel and tourism. Chief issues that are
driving changes in travel and tourism industries are:
 Technological advancement
 Political issues
 Economic issues
TECHNOLOGICAL ADVANCEMENT
Technology plays a crucial role in the field of travel and tourism. Technological advancement
delivers different benefits to travel and tourism industry. Technological Improvement in areas
of transportation is one of the favourable factors for tourism industry (Cook, 2015). The
Internet is a main technological factor which plays an important role in boosting tourism by
making it fast and easily accessible by tourism. The improvement in the technology has changed
significantly to the travel and tourism industry. It is imperative for Titan Travel to focus on the
changes derived be technology in order to make it advantageous for the business (Molz,2012).
POLITICAL ISSUES
There are various political factors which are influencing the travel and tourism industry and
changing to its great extent. The key political factors which affecting this industry are
government's laws and legislation. The changes in visa policy and transportation policy change
the tourism. Brexit is also a major political factor that can have changed this industry. After
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separation of UK from European Union rules and regulation associated with tourism also
changed.
ECONOMIC ISSUES
The economic condition of a nation also reflects significantly on the growth and development of
the travel and tourism industry. There are various economic factors such as recession, inflation
and exchange rate that are responsible for changes in travel and tourism industry (Kim, 2012).
Titan travel should focus on the all the above-mentioned factors in order to understand and
analyse the changes and their impact on the business. Titan travel should consider these factors
to build effectual strategies.
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1.2 DIFFERENT CURRENT ISSUES IN TRAVEL AND TOURISM INDUSTRY
There are various issues which are affecting the travel and tourism to a great extent. It is
imperative to identify all the issues and to develop effective strategies to overcome them. Key
current issues which are influencing the business of travel and tourism industries are outlined
below –
 Terrorism
 Environmental concern
 Political and economic factors
TERRORISM
Terrorism is a great challenge for the travel and tourism industry. It reflects adversely on the
growth and development of this industry. The enhancement in the terrorist attack is a major
threat to this industry which leads to signification reduction in the number of the tourists. It is
essential for government or responsible authority to develop effective strategies to overcome
this issue (Baker, 2014)
ENVIRONMENTAL CONCERN
Tourism delivers different benefits which are essential for the significant growth and
development of a nation still there are few negative impact of this industry. It possesses
adverse impact on the environment as it gives rise to various factors which damage the
environment. Overcrowding, pollution and misuse of the natural resources are key factors that
affect the travel and tourism industry (Briassoulis and Van der Straaten, 2013).
POLITICAL AND ECONOMIC ISSUES
Political unrest and instability of the economic factors are also important factors which give rise
to different issues. Change in different political factors such as the political relationship
between two countries, visa policy, and other such factors reflects on the tourism. Economic
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