Travel and Tourism Industry Analysis

The assignment analyzes the travel and tourism industry, focusing on its growth and development in the market. It examines the effects of fuel price hikes and high hotel costs, as well as the importance of customer experience. The document also mentions the expansion of businesses like Trail Finder Ltd. and the challenges faced by the industry. It provides a summary of various studies and research papers related to the topic, including articles from journals such as Journal of Travel Research and Tourism Management.

Contemporary Issues
in Travel and Tourism

Table of Contents
TASK 1............................................................................................................................................3
1.1. Issues and their impact on tourism industry.............................................................................3
1.2 Several issues in movement and tourism area......................................................................4
M.1 Effective approaches...........................................................................................................5
TASK 2............................................................................................................................................5
2.1 Current trends influencing change in the tourism and travel sector.....................................5
TASK 3............................................................................................................................................7
3.1 Analyse how the organisation is responded to change.........................................................7
3.2 Development and implementation strategies........................................................................8
3.3 Justification...........................................................................................................................9
M.2 Appropriate techniques and methods..................................................................................9
TASK 4............................................................................................................................................9
4.1 Influence of trends and issues driving change in the tourism and travel sector...................9
4.2 Likely consequences of businesses failing to respond to market changes..........................10
M.3 Rang of method.................................................................................................................11
CONCLUSION............................................................................................................................11
REFERENCES.............................................................................................................................13

INTRODUCTION
In the era of globalization, Travel industries are developing admirable in United
Kingdom. Travel industries are the one of the most profitable industries in UK. Travel and
tourism industries are one of the world largest economic sectors. The well-known visitors of UK
are London. In this report there are two destinations of United Kingdom is included which are
London Eye and Tower of London. The study will focus on the inbound and the outbound
tourism market. The report will also come to understand the issues and their impact on tourism
sector and the Current trends which are influencing alteration and modification in the travel and
tourism sector. The assessment wills also analysis the development and growth strategies for the
company. The study will also evaluate the trends and issues driving changes in the tourism
sector. The report also focus on emerging trends that influence change in travel and tourism
sector. Furthermore, the White bread Company has been chosen in this report.
TASK 1
1.1. Issues and their impact on tourism industry.
Tourism gives colossal benefits to the economy of United Kingdom as it generate high
revenues from trading outside the world. As per the inside esteem, travel and tourism industries
are contributing admirable in the advancement of finance of UK. Travel and tourism sector has
created nearly about ten trillions US dollar in 2015. UK is generating high income from travel
and tourism sectors as because of high application of tourism. Tourism sectors aid in boosting
the transportation of UK as transportation is generation about 2.2 trillion in 2013 (Mandal, Roy
and Raju, 2017). But there are some issues and problems which are driving alteration and
modification in the travel and tourism business and on the Tower of London and on London Eye
are as follows-
Technological Advancement- Technological advancement is one of the complicated
issues that have altered the dimensions of the travel and tourism sector. The service quality of
company will surely enhance and improved if the organization will move forward with the
advancement of the technology. The managemnt of Tower of London and LondonEye should
facilitate their customers with advanced internet booking and it can only be possible if they adopt

technological advancement. Moreover, the hotel industry is also able improve their services to
create healthy and positive image on the mind of customers (Nosrati and Eslami, 2017). Online
system and social media is contributing immensely to the travel and tourism sector as now
people take their decision of travel from social media before visiting the destination. By boosting
of technological environment people are more attracted to Tower of london and London Eye.
Increased Environmental affairs- It is another critical factor which is meeds alteration
and modification in travel and tourism sector. It is very important to promote green tourism and
developed health and safety and protection of the environment. It is very important for travel and
tourism sector to develop healthy and green environment at Tower of London LondonEye and
also to the people or tourist both to always take care of environment as environmental awareness
should be spread.
Increasing the cost of fuel- travel and tourism sector is facing high problems by
regularly hike in the price of fuel. As the cost of fuel increases, transportation sector increases
their cost which result is increases the cost of travel. This chain of increment influences the state
of mind traveller (Calhoun, 2017). In order to devlop Tower of London and LondonEye more, it
is very essentail to comtrol over the price of fuels.
1.2 Several issues in movement and tourism area.
In the above question the issues of tourism sector is discussed. Now there are number of
issues which are affiliated with area:
Medical problems- In United kingdom medical issues are the major issues which are
affecting largely to the travel and tourism sector like destination such as Tower of London and
London Eye. Sometimes there are many diseases spread in the area of tourism such as swine flu,
chicken pox and various other flu which directly affect the travel and tourism industries as
people feel afraid and scare to travel. It is duty of government to take effective measures and
keep the city hygienic and clean.
Protection and wellbeing- Protection and security is the foremost issues which influence
the mind of the people and affect the travel and tourism sector in large. There are number of
objectives and targets where so many tourist workplaces and authorities of host are available.
Still they don't have many alliances with neighborhood police and assurance administration.
People don't visit those places where they are not safe and secure. It is the prime duty of the

government to make proper arrangement of security at destination points such as Tower of
London and London Eye so that people feel safe and secure (Hsu, 2017).
Enactment and political disorder- It is another additional issues which influence the
decision of traveler to travel and also affect the travel and tourism sectors. Political disorder
leads to decrease in the tourist in large and affect Tower of London and London Eye.
Government has made so many rules and strategies for travelling in the world like visa apply is
also takes too long time which change the state of mind of the people. The reduction in tourist
not only affects the income or revenue of the industry but also affect the monetary state of
United Kingdom (Tan and et.al, 2017).
M.1 Effective approaches
Competition is the major issues that are emerging in the travel and tourism sector that are
affecting destination of UK at large. Addition to this, environment degradation is also on of the
major issue that are travel and tourism industry is facing. Greenery are vanishes because of
building big complexes and flats, other than that, deforestation and many other climatic issues
that are affecting destination in UK. Government should make strategic decision and banned
cutting tress and reduced pollution and waste. Moreover, they should offer low cost services so
that more people will attracted towards the destination of UK.
TASK 2
2.1 Current trends influencing change in the tourism and travel sector.
There are various current trends which determine the change in the tourism and travel
sector. There are several reasons from which traveler head out one place to another place.
Price Strategies- price strategies highly influence the change in the travel and tourism as
people come from different places depends on the hotels. About 550 billion dollars has
contributed by hotel industries in 2016. Thus, price of accommodation plays a critical role in the
boosting travel and tourism sector as reasonable prices attract many people.
Niche Market- the main intention of Niche market is to attract many people as possible
as and generate huge amount of profit. People are far from the destination points, when they visit
they are entirely dependent on the accommodations of hotel. In UK the hotel industries are

contributing about 34 dollars in 2017. Sometimes the prices of hotel are expensive. These type of
market assist in penetrating the market. These markets also assist tourist to people and make
available them the best lodging facility as they want.
Sex Tourism- it is the phenomenon where a person travels or the purpose to engage in sexual
activity, especially with prostitutes.
Dark Tourism- It is the type of tourism where pace of destination is connected with death and
sufferings.
Adventurous Tourism- It is the type of tourism where people or tourism seeks new and different
experiences and adventure tourism. It includes physical, cultural exchange.
Inbound Tourism and Outbound Tourism- Inbound tourism are those places where people go
inside possess country. And outbound tourism are those place where people go and visit for
attaining goal to meet several cultures and atmosphere successfully (Mahrous and Hassan,2017).
Outbound tourism: Outbound tourism can be understood as the form of tourism when
people are travelling outside the boundaries of their country so as to explore the other places
Cultural tourism: when visitors travel so as to gain knowledge of the culture and history
of a place.
Nature tourism: when the visitors travel so as to wildlife and nature of a place or a
destination.
Pleasure tourism: this type of tourism take place when visitors feel a need to spend a
stress free time and refresh the soul and inner spirits.
2.2 Current pattern utilizing suitable systems and assets
There are diverse techniques and resources available to evaluate current example in
Whitbread Company. To do that, quantitative and subjective the two techniques are profitable to
choose current example growing tourism in a particular nation effectively. The taste and slants of
travelers changes according to the example. Subjective data will separate sufficiency of that
present example enhancing tourism zone. London in United Kingdom should be the key choice
of Whitbread Company remembering the true objective to broaden business and tourism
fragment. There are various exercises in London, the lifestyle and people are astoundingly fiery
and nice to others. London prominent national timepiece Big Ben, London Eye, Tower of
London and River Thames are remarkable contrasted with different spots to watch and visit

(Xiang, Magnini and Fesenmaier, 2015). The growing number of tourism in London is a
phenomenal sign for business for Whitbread Company with a particular true objective to stretch
out business activities and organizations to achieve benefit. London tourism accomplished a
record of 31.5 million overnight excursions in 2015 which is 2.7 million or more from 2014. A
total whole of 15 billion is made through tourists spending in London.
The creating number of visitors and vacationers in London shows that the Whitbread
Company can broaden promote remembering the true objective to redesign operational activities
and efficiency. The compensation from voyagers is moreover growing which is a conventional
sign for UK government towards productive and family unit advancement. The Whitbread
Company should make systems and courses of action with a particular ultimate objective to work
in London also.
The above mentioned trend will be impacting and affecting number of people who are
visiting Tower of London and London Eye in many ways. As these are very famous for people
visiting the destination. If there is not proper access to transportation ad weather will not be
pleasant in UK then the people will avoid visiting such places. Thus Tower of London and
London Eye will be having lower number of visitor and effecting revenue generating capacity of
these places.
TASK 3
3.1 Analyse how the organisation is responded to change
Organisation is to be focus on some factor, which is beneficial for long period. In
addition, Whitbread is one of the directing organisation in the commercial enterprise of welcome
and also it owns Costa coffee and Premier Inn etc. but still there are some constituent that needs
to be added to make some better and plan of action in whole travel and commercial enterprise
situation so that they can be able enough to accomplish all their mark and goals (Mahrous and
Hassan,2017). Organisation is to be focus on achieve more and more profit and increase profit
rate.
Technological changes :- Whitbread can brand sure the participation of assorted new
subject area dimension such as the participation of reservation tickets online is one of the major

dimension that can pull in a high rate of customized. In this context, technology is help to
improve the current market network and improve the number of customer in market.
Environmental :- In this context, organisation check the fact that there are some domain
and places that are prostrate to the hazards such as land slides etc. Hence, it is very essential to
consider the fact that Whitbread can make an investigation and risk appraisal about the sphere
more prone to the risks etc. so that they can move gone from there and can displacement to some
other place. Also, in devising some new adjustment etc., Whitbread can also brand a pre
investigation of the component so that they can stay aware of the conditions so that on that
footing only, they can make further execution.
Many institutions have brought in instrumentality shipments from Asia Pacific through
with the ports in Confederate California (Tan and et.al, 2017). As the bulk of container vessel
has accumulated, all of these ports have experiment capacity issues associate to customs duty
clearance and vessel. As a result some institution are contemplating re-routing these inward
shipments to cyclic ports.
3.2 Development and implementation strategies
Organisation is plan some new strategies for future improvement for some changes in
current market. Both of these accessory of Whitbread can brand participation of various technical
features as it can really assistance them in accelerator the general rate of the trading operations
and work, thus it can assistance them in advantage a high rate of quality as well as productivity.
Changed preferences of go through. To be focus on each and every customer taste and
preferences level and modification accordingly (Tan and et.al, 2017). On the other side, go
through modification from time to time. So, on the footing of that Whitbread can take becoming
natural process from the custom-made that what they want. Then on that basis, they can make
change and amend. These strategies are help to increase profit rate in market place and improve
some future condition of organisation.
In tour and travelling sector is focus on some modification is made as per the need of
current market. In the same way, postulation Plan is having all neutral, including sales, selling,
finance, product improvement and indefinite quantity chain agree upon an agreement Demand
Plan. It's essential for all associate to discuss component poignant consumer economic process

form such as new or deleted merchandise, challenger or marketplace conditions, the aggregated
economic process plans and connected gross plans.
3.3 Justification
 Strength: When the element will be formulated according to the quality of the customized
itself, it is apparent that they can be able adequate to fulfil them. It is fulfilled the need of
the customer with the help of technology and current market network.
 Weakness: One weak component of this can be well thought out as the information that
some land site are open, so they cannot suit tourists at the time of some climactic
modification etc. So, this can feeling the quality and productivity of Whitbread (Tan and
et.al, 2017). In the same way, not update the climate changing conditions is gives the
negative impact on customer.
 Opportunities: A very leading chance that can be well utilized by the Whitbread is that
there is a vast competition of the travelling and commercial enterprise in the securities'
industry place. So, every single tourism mathematical purpose is trying to involve various
measures that can change their productiveness. So, Whitbread can also affect proper plan
of action etc. in order to achieve all the outcomes and mark. To be focus on new
customer and new method is assistance to increase current market level.
 Threats: AS there is a high business relation rates in the travel and commercial enterprise
industry, so the plan of action etc. Participating by the challenger of Whitbread can act as
a threat for them. So, becoming measures can be taken ahead only so that they can stay
ventilated from any sort of menace or complexness.
M.2 Appropriate techniques and methods
In this context, technology is help to improve the current market network and improve
the number of customer in market. On the other hand, IT is increasingly becoming critical for the
competitive operations of the tourism and hospitality organizations as well as for managing the
distribution and marketing of organizations on a global scale. It is highly recommended that
company should be developing strategies for justifying the development of emerging trends in
tourism industry. Other than this it is noted that increasing use of quality of staff members by
recruiting qualified and experienced staff is very much important.

TASK 4
4.1 Influence of trends and issues driving change in the tourism and travel sector
There are different developing patterns and issues which ponder the activity of movement
and tourism area brings the negative effect too few of the patterns are impacting comparably way
in which that help featuring a provoking the system and task. The effect can be depicting, for
example, takes after:
Employment:
This is the most essential viewpoint for the movement and tourism segment to grow and
create on a substantial scale. So it will be useful for the gathering of people which are critical and
pull in a mass number of work also increment the occupations with their activity. As Whitbread
Company. Is extending their business in various territories (Walker and Walker, 2016). For that
it required gigantic labor and number of specialist are enrolling by the association will prompt
chief all the method bring for tasks. Continuously advancing technology and business operations
has increased the need for having competent staff in place, which can properly use and
understand the new technology. Even if the company has successfully adopted a new technology
but it does not expert staff, maximum advantage might not be attained. As a result, there exists
the need for continuously updating employees with new techniques and operations
Technology:
This can likewise be considered as a basic factor that tosses a noteworthy effect on the
movement and tourism industry. Whitbread Company can guarantee to make contribution of the
mechanical factors with the goal that it can help them in amplifying the general profitability rate.
Contribution of mechanical measures in Whitbread Company can guarantee an expansion in the
speed and rate of the tasks occurring.
Currency rates:
There are fluctuations of economic market conditions that would be leading to impact of
travel and tourism sector or business like that of change in exchange rate and inflation rate as
well. Tourism and travel industry is greatly reliant on fuel costs. With the fuel cost on continuous
increase, many customers might need adjusting their spending or length of the vacation length so
as to pay for added fuel costs. Thus, this requires companies to look for ways they can manage
the rising fuel cost at the same time retain their customers
Government actions:

All kind of initiative which are been taken by government of countries will be impacting
tourism sector as well as government of UK are promoting events and programmers in order to
attract tourist to that place.
4.2 Likely consequences of businesses failing to respond to market changes.
Climatic changes: Climatic changes are considered as the progressions that one can't
anticipate. In spite of the fact that with the assistance of climate figures, it is presently very
simple to break down the expectations about the atmosphere of various zones, so it can be
controlled after this however to a degree. It is on account of the expectations are estimated values
yet may shift with the real one. Thus, in such cases, Whitbread Company may appear not
sufficiently capable to fulfill the clients in light of the fact that in such conditions, the sightseers
won't not appear to be occupied with heading out to these spots (Moutinho and Vargas-Sanchez,
2018). Likewise, the climatic change is overwhelming breezes, storms, substantial rain and so
on. In this way, it is sufficiently evident that no vacationer needs to put their life in chance.
Likewise, at such circumstances, the Whitbread Company can likewise not ready to roll out any
further improvements.
Economic changes: It is an changes through which Whitbread Company can experience is
that if in the event that the organization has gotten countless, however amid the time, the firm
has some significant loss of cash and so forth that can go about as a kind of obstruction in
keeping up the procedures and tasks to give square with reliabilities to the clients. Absence of
money related status around then may bring about the absence of course of action, workers and
so forth and this can disillusion the clients to an immense degree. In any case, this is likewise
considered as a change that can be less and likely be controlled. In this way, pre measures ought
to be taken with a specific end goal to keep away from such intricacies.
Without analyzing the changes the organizations cannot place proper collaboration within
the subsidiary services. Without having proper cooperation from the other subsectors the tour
operators will not meet the satisfaction level of customers.
There is no doubt in the fact that the businesses today are continuously faced with the
challenge of managing and responding to change. The companies failing to effectively respond
to market changes are adversely affected on different fronts like they might lose customers, sales
might go down, profit level might decrease and they might also lose their market position. As the
business world around is highly competitive, the companies need to have in place proper

strategies to respond to and accept market change in order to ensure long-term existence and
sustainability
M.3 Range of method
Figure 1: Travel and tourism trends
[Source: Calhoun, 2017]
Absence of money related status around then may bring about the absence of course of
action, workers and so forth and this can disillusion the clients to an immense degree. In any
case, this is likewise considered as a change that can be less and likely be controlled. In this way,
pre measures ought to be taken with a specific end goal to keep away from such intricacies. .
Cruise lines continue expanding with new and larger cruises to far-reaching exotic ports. All this
results in more to do and less time in which to do it. This is one of the top trends underlying the
travel and tourism industry. From the figure it is quite clear that despite of increased number of
technology most of the people prefer use of cash while making purchase so they do not carry
cash which is 77% of travelers are there. While they are using technology like navigation while
they are planning for their trip to destination.

CONCLUSION
From the above report travel and tourism it can be easily concluded that industry is
performing effective growth and development in the market. UK is generating high
income from travel and tourism sectors as because of high application of tourism.
Hence, the most important aspect for the travel and tourism sector to expand and
develop on a large scale. So it will be helpful for the audience which are important and
attract a mass number of employment as well increase the jobs with their operation. .
Sometimes the prices of hotel are expensive. These type of market assist in penetrating
the market. These markets also assist tourist to people and make available them a best
lodging facility as they want. As trail finder Ltd. Is expanding their business in different
areas. Increasing the cost of fuel- travel and tourism sector is facing high problems by
regularly hike in the price of fuel. . Sometimes the prices of hotel are expensive. These
type of market assist in penetrating the market. These markets also assist tourist to
people and make available them a best lodging facility as they want.

REFERENCES
Books and Journals
Mahrous, A.A. and Hassan, S.S., 2017. Achieving superior customer experience: An
investigation of multichannel choices in the travel and tourism industry of an emerging
market. Journal of Travel Research. 56(8). pp.1049-1064.
Tan, S.H, and et.al, 2017. The impact of the dimensions of environmental performance on firm
performance in travel and tourism industry. Journal of environmental management, 203.
pp.603-611.
Calhoun, J.R.. 2017. October. The Relationship Between Gender and Career Advancement in
the Hospitality and Tourism Industry. In Global Conference on Services Management
(GLOSERV 2017) (p. 50).
Nosrati, S. and Eslami, G., 2017. Conflict at work, Job Embeddedness and their Effects on
Intention to Quit among Women Employed in Travel Agencies: Evidence from a Religious
City in a Developing Country. International Journal of Tourism Research.
Mandal, S., Roy, S. and Raju, A.G., 2017. Exploring the role of website attractiveness in travel
and tourism: empirical evidence from the tourism industry in India. Tourism Planning &
Development. 14(1). pp.110-134.
Hsu, P.P., 2017. Examination of Taiwan's travel and tourism market cycle through a two-period
Markov regime-switching model. Tourism Management, 63, pp.201-208.
Moutinho, L. and Vargas-Sanchez, A. eds., 2018. Strategic Management in Tourism, CABI
Tourism Texts. Cabi.
Walker, J. R. and Walker, J. T., 2016. Introduction to hospitality management. Prentice Hall.
Xiang, Z., Magnini, V. P. and Fesenmaier, D. R., 2015. Information technology and consumer
behavior in travel and tourism: Insights from travel planning using the internet. Journal
of Retailing and Consumer Services. 22. pp.244-249.