Contemporary Issues in Travel Tourism

CONTEMPORARY ISSUES IN TRAVEL
AND TOURISM
CONTENTS

INTRODUCTION.......................................................................................................................................1
TASK – 1....................................................................................................................................................1
1.1 Current issues driving change in the travel and tourism sector....................................................1
1.2 Analysis of various issues using appropriate methods and resources...........................................3
TASK – 2....................................................................................................................................................3
2.1 Current trends inducing change in the travel and tourism sector..................................................4
2.2 Evaluating niche tourism market through techniques and resources............................................5
TASK – 3....................................................................................................................................................6
3.1 Investigating how Whitbread businesses could respond to change..............................................6
3.2 Developing strategies to respond to changes................................................................................7
3.3 Justification of strategies..............................................................................................................7
TASK – 4....................................................................................................................................................8
4.1 Impacts of issues and trends driving change in the travel and tourism sector..............................8
4.2 Consequences of businesses weakening to respond to market changes.......................................9
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................10

TABLE OF FIGURES
Figure 1: Food Tourism 2015..........................................................................................................4

INTRODUCTION
Business operates in the environment full of issues and changing places that significantly
impacts each and every sector. The travel and tourism sector is that sector which has undertaken
changes at a very large scale. These changes influence the operation tour and travel companies.
Further, this sector is advancing at a high pace and has reflected high evolution in regards with
the product, profits, revenue and services. Nevertheless this sector is also facing the impact of
certain factors which are offering challenges to the firms belonging to this industry. In other
words, it is something that has a high level of relevance with technological and social changes
(Cohen, 2004). Here, concerning this the main consideration will be given on highlighting
current issues as well as trends that impacts the travel and tourism sector of United Kingdom.
Furthermore, the research report will also analyze the ways travel and tourism sector will
response to the upcoming changes, challenges and issues. The report consists of four parts and
each and every part is related with the specific scenario in the context of travel and tourism topic.
The later part of the report will highlight some of the important impacts of changes on travel and
tourism sector.
TASK – 1
“Titan Travel” a UK based tour operator, significantly focuses on inbound, outbound and
domestic tourism markets of UK. As an Assistant manager for the company focus will made on
evaluating different issues that are driving change in the travel and tourism sector and
information related to these trends and changes will be explored for taking appropriate decisions
as well as to support training of the new workers.
1.1 Current issues driving change in the travel and tourism sector
Talking in reference with UK, it is one of the major tourist destinations when compared
to other attractions of the world. The nation’s attractiveness is increasing by leaps and bounds
and the sector’s contribution in the economy of the country is also increasing (Cooper and Hall,
2008). But, there are many facets that are driving alteration in the travel and tourism sector and
influencing the business operations of many companies related to this sector. The significant
three issues are being described underneath:
 Technological and infrastructural development – Because of the advancement in
technology, the travel and tourism sector has influenced a lot. Through technology, each
1