Contemporary Issues in Marketing: Rent-A-Car Case Study

Contemporary Issues
In Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Introduction to organization .......................................................................................................3
Marketing theory in relation to external and internal business environment .............................3
Marketing Mix ...........................................................................................................................6
STP Model..................................................................................................................................7
EVALUATION .........................................................................................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Contemporary issues is described as issues that is affecting the people or places on the
basis of current scenario. It terms of the marketing there are issues that are related to the global
economies that make impact in the business. These issues affects the working of business
organisation and make changes in accordance to the competitors and the way other business
are conducting their business(AlMarwani, 2020). There are multiple issues that affects the
operations of the business such as stock market, growth and declines in the economics, financial
influence, role of the government, recession and many more. This report is being made in the
context of a car company in the UK which is Rent A Car which provides a wide range of car
collection in UK with its rental facilities. The aim of this report is to highlight the knowledge
and understanding of the marketing process in the context of company and evaluation of the
concept of the marketing mix with the company product and services.
TASK
Introduction to organization
The organisation of Rent-A-Car is an enterprise that provides the facilities of car with its
wide range of collection and rental facilities. It has its headquarter in Clayton which holds a
brand value in auto mobile industry. This enterprise has made the service of car rental very
flexible and convenient for its users, who can have easy access to the service of cars. It operates
all over the world with its qualitative rental service for the facility of transportation. The
widespread network of such cars has expanded its business on global platform with easy facility
of rental cars with its wide range of collection.
Marketing theory in relation to external and internal business environment
Marketing is the process of making plans for making public aware about the company
product and services and in order to sell them effectively with appropriate profit generation. The
whole process of marketing is start with making plans in the execution of the products in the
market with the effective pricing and promotion strategies that not only satisfy consumer needs
but also attract more and more customers through their effective techniques (Arislanovna and
Bakhtiyorvich, 2021) . The aim of marketing process is to inform customers about the company