Contemporary Issues in Marketing

Contemporary Issues in
Marketing
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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Marketing Mix.............................................................................................................................3
Porter's five forces.......................................................................................................................5
Ans-off Matrix.............................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Marketing is the organizational activity through this it tends to advertise itself such that it
is able to achieve increment is sales. Enterprise Rent-A-Car is the type of enterprise which tend
to provide rental car services to its customers at various geographic locations. Evaluation on the
effectiveness of marketing theories in context to attracting new customers towards the
organization is done in this report. With that analyses of the implementation of marketing mix on
the success of a company is also being evaluated within report.
MAIN BODY
Marketing Mix
Marketing mix is the tool which is often being used by organizations from evaluating its
performances in various contains, through which it make sure that it is able to evaluate its
performance in various contains. Following is the marketing mix of Enterprise Rent-A-Car.
Product
Enterprise Rent-A-Car tend to provide organizational services like car sharing, car rental,
exotic car and van hire. This provided to the customer along with company's Flex-E-Rent
division which tend to provide business solutions as a commercial vehicle (Enterprise UK,
2021). Through this company tend to ensure that it is able to fulfil the customer requirements by
this it can guarantee that it is able to accomplish high organizational sales. Through this type of
services Rent-A-Car secure that it is capable to attract the specific targetted customer base
which include travellers by proving rental cars (Siwa, Putrama and Santyadiputra, 2020). Also
through commercial vehicles it tends to ensure that it is able to attract other businesses as well
for transporting their vehicles to different locations.
Price
Organization has to assure that it is able to achieve high net profit margin and also at the
same is able to attract new customers towards the organization. Due to this the company often
tend to implement competitive pricing strategy on its products through which it secure that it is
able to draw new customers towards the organization. Also at the same time it is capable to
achieve high sales through which company's suitability within the market place is improved.
Since company tend to provide rental car services to the customers due to which it establishes its
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