Contemporary Issues of Management | Report

Running head: CONTEMPORARY ISSUES OF MANAGEMENT
CONTEMPORARY ISSUES OF MANAGEMENT
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CONTEMPORARY ISSUES OF MANAGEMENT1
Introduction
Hospitality industry mainly comprises of diverse category of the fields that are a part of
the service industry and include food and drink based services, lodging, theme parks, event
planning, cruise lime, airlines, travelling and various other areas as well. The service or
hospitality industry and its services are mainly based on the operations of organizations that are a
part of the tourism based sector (Adeyinka-Ojo and Abdullah 2019). The essay will be based on
the challenges and opportunities that are provided to the hospitality industry by proper
implementation of disruptive technologies in their operations.
Challenges and opportunities provided by disruptive technologies to the hospitality or hotel
industry
According to Akbar and Tracogna (2018), the hospitality or hotel based industry has seen
huge levels changes in the last few years due to the implementation of new technologies in the
organizational operations. The online platforms and technologies have been able to play a major
role in enhancing the ways by which different organizations in the hospitality industry have been
able to offer the services to consumers. The technologies that have been able to influence the
organizations in hospitality industry include the robots offering room services and mobile check-
in based facilities as well (Bashir and Verma 2016). The self-ordering restaurant menus have
also been considered important aspects that are related to the implementation of technologies in
the organizations. The industry has however started facing some major challenges due to the
disruptive technologies that have an impact on the organizations operating in the hospitality
industry (Broekhuizen, Bakker and Postma 2018).

CONTEMPORARY ISSUES OF MANAGEMENT2
Challenges faced by hospitality industry - The new business models of organizations like
HouseTrip, Airbnb and the ride-sharing platforms like Uber have an impact on the changes that
have taken place in the public perceptions related to the traditional hospitality business.
Disruption is able to bring huge levels of uncertainty to the operations of various organizations
that are a part of the hospitality industry (Dogru, Mody and Suess 2019). The individuals are
thereby more prepared to check-in at airports and they also aim at using the self-service based
cashier lines at supermarkets. The speed of online activities is also considered to be a major
factor that has an impact on the changing choice of consumers in the industry. The changes have
also been able to influence the expectations of consumers. The long queues for checking in to the
hotel rooms have become highly unacceptable for the consumers (Crittenden, Crittenden and
Crittenden 2017).
Opportunities for the hospitality industry – The managers of hotels are quite worried due
to the changes that have taken place in operations of organizations in the hospitality industry.
The improvement of hotel services to satisfy and retain the customers has been a major aim of
the organizations. The hotels have also tried to understand the perceptions of consumers with the
help of data that is available for them. Some of organizations like Starwood’s Aloft Hotels and
the IHG’s Even Hotels have been able to tap the niche market and have also met the changing
demands of consumers in the industry. The target customers of organizations in this case include
the millennial and business travelers as well (Crittenden, Crittenden and Crittenden 2017). The
convenience levels and hassle-free services have been able to influence the choice and demands
of consumers in the hospitality industry. The technological disruptions that have taken place in
the hotel or hospitality industry has been quite challenging and has also provided major levels of