The Impact of Technology on Tourism

This assignment delves into the profound influence of technology on the contemporary tourism landscape. It examines various aspects, including online travel platforms, social media's role in travel planning and promotion, the impact of mobile technologies, and the rise of ecotourism facilitated by technological advancements. The analysis draws upon scholarly articles and reputable online sources to provide a comprehensive understanding of this dynamic relationship.

Contemporary
Issues in Travel
and Tourism

Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
1.1 Issues currently driving change in the travel and tourism sector.........................................3
1.2 Analysing different current issues by using appropriate methods........................................4
TASK 2............................................................................................................................................5
2.1 Evaluating Current trend influencing changes in the UK travel and tourism sector............5
2.2 Analysing a current trend using appropriate techniques and resources................................6
Task 3 ..............................................................................................................................................7
3.1 Analysing how international airline group could respond to change....................................7
3.2 Developing strategies on how international airline group business could respond to change
.....................................................................................................................................................8
3.3 Justifying strategies for international airline group business..............................................10
Task 4.............................................................................................................................................10
4.1 Analysing the impact of issues and trends which drive changing travel and tour sector....10
4.2 Discussing the consequences of business failing to respond to market changes................11
Conclusion.....................................................................................................................................12
REFERENCES..............................................................................................................................13

Introduction
Travel and tourism is one of the leading industry in all over the world. It demand among
people increase and overall industry is earning profit. There are some current issues which are
faced by travel and tour company such as terrorist’s attack and advance technology. Travel and
tour company industry also help in growth and development of economy because it helps in
exchanging currency which lead to growth of GDP. In the present report selected organization
and destination is Titan travel and Cost rica destination. the Titan travel company is one of the
best tour company in UK. It focus on making innovative product and services which increase the
satisfaction level of customer. The report cover various current issue faced by tour company is
analysed. Along with this, current trend influences the changes in the travel and tourism sector is
evaluated. Apart from this, consequence of business failing to respond the market changes is
discussed.
Task 1
1.1 Issues currently driving change in the travel and tourism sector
According to the given scenario, Titan travel is tour operator company which is located in
situated in UK. It is one of the leading company who won numerous award for its innovative
product and services. Further, there are many issues which take place which impact tour
company. Working as an assistant manager there are many currently issues which drive changes
in the travel and tourism sector and this are faced by Cost rica destination is discussed below:-
 Technology:- New technology introduce in market which play significant role in travel
and tourism sector. There are many problem take place due to this technology which is
faced by tourist. There are many hacker who hack websites of tour company and misused
it, which create negative impact on visitor. Due to this reason visitor avoid booking
tickets from Titan travel and bad image created of travel and tour company in front of
visitors (Blanke and Chiesa, 2013). Moreover, visitor books tickets through online
facility where they need to share their personal information which was hacked by hacker
and they misuse those information. After searching online destination, then customer
book tickets for particular place. But hacker provide wrong information on fake site
which impact tour company as well as visitor too. This all are the current issue of new
technology which is faced by tourist and this lead to decline in sale of tour company.

 Natural disaster: It is one of the another issues which have great impact on Cost rica
destination and Titan company. Along with this there are many place which is disaster
due to earthquake, flood etc. this all destroy the natural beauty because of this reason
many tourist avoid visiting at different destination. Further, customer not like to visit
such place where risk of earthquake is high (Vila, Darcy and González, 201). There are
many destination which lost its natural beauty due to natural earthquake, tsunami, flood
etc. Hence, it can be stated that it negatively impact the travel and tour company. This
also decrease the overall profit and sale of Titan travel company.
 Terrorist’s attack; Terrorist’s attack is one of the major current issue which directly
impact the tour industry and Cost rica destination. It is very dangerous for customer to
visit at new destination due to terrorist’s attack. Along with this if tourist not feel safe and
secure at particular place then they will not like to visit that places (Blanke and Chiesa,
2013,). This impact the sale and revenue of Titan travels company. Moreover,
organization need to take step and provide safety to visitor which can be done through
making contact with agency who provide security. Apart from this, there are many place
where terrorist’s attack chances is highs, so customer avoid to visit such destination.
 Economy: Economy is also current issue which impact the tour industry and destination.
After specific period of time government changes and it modify the taz policy which
impact the profit of Titan travel. Along with this if economy condition is good then there
is increase in demand of tour package while if economy condition is not good then it
reduce the sale (Xiang, Magnini and Fesenmaier, 2015). Hence, it can be stated that
economy issue also have some negative and positive impact on Cost rica destination
destination and tour industry.
Above mentioned are the current factor which is faced by Cost Rica destination and tour
and travel industry. For overcoming from this type of issue tour company can government need
to take some steps so that it can easily.
1.2 Analysing different current issues by using appropriate methods
There are several method which can be used for analysing the issued faced by travel and tour
sector that are as follows:-
Terrorism issue: Terrorist’s attack is one of the major issue which is faced by travel and
tour company. It also minimize the opportunities of travel and tour company for expanding it

business in another country. In last few years terrorist’s attack is increases, due to this reason
many people cancel the plan for visiting to particular place (Vila, Darcy and González, 2015).
There are many terrorism attack which reduce the business expansion opportunity of tour sector.
For Examples, tourist attack at Tunisia where in attack more then 20 people died, this directly
impact the growth of economy. Hence tourist company need to provide safety and security to its
customer at a time when then visit on new destination.
 Weather; weather also have great impact on travel and tour industry. When there is
changes in weather people avoid to visit any destination. For example, at London if
weather is hot then it attract less number of visitors and it lead to decline in sale of tour
company (Thakran and Verma, 2013). For this purpose tour company need plan tour
package at last month of year. There are many people like to visit at a tie of Christmas
because at that time there was average seasonal temperature and rainfall which is like by
tourist.
 Technology issues: Titan travel can make online website of its company which should be
highly protected, so that it not hacked by any hackers. Use of advance technology help in
increasing the sale and revenue of tour company (Thakran and Verma, 2013). Along with
this it also help in attracting large customer for particular destination.
 International law: There are many law which is by government of South Africa. Along
with this there are different issue which is faced such as tax problem custom charges etc.
this become barrier for the tourist to visit in other country (Standing, Tang-Taye and
Boyer, 2014.).
TASK 2
Covered in PPT
Task 3
3.1 Analysing how international airline group could respond to change
According to the given scenario, there are many international airline company such as the
British airway etc . this all airline need to change strategy which the changes in current market

trends. Now a days people like to travel through airways instead of other way of travels. PEST
analysis help in identifying the factor which help British airway company for adopting changes.
Pest analysis is discussed below:-
 Political factors; Government changes after a fixed period of time and it make
modification in its policy and rules and regulations. There is great impact of tax policy on
the airline company which impact its profit (Barrena, Laporte and Pozo, 2016). For
example, government charge high tax rate then firm need to increase the price of ticket.
Due to increase in price ticket people avoid travelling through airways. This show that
political factor impact the profit of airline company. On the other hand it can be stated
that not only tax policy, there are many other political rule and regulation which affect
the airline company and its profits.
 Economy factor: there are some economy factor which impact both positively and
negatively to British airways. At a time of recession people avoid to spend on purchasing
and travelling (Evans, Stonehouse and Campbell, 2012). At that time travel company
need to reduce the price of its airway tickets or keep discounted price, so that people can
easily travel from through their airline company. Further, this help airline company to
survive in competitive market by earning less profit. On the other hand if there is good
economy condition sale of airline company will increase and it earns highs profit.
 Social factors: Airline company need to make product and services according to the
needs and wants of customer. With the changes in time there is changes in taste and
preference of consumer (Bruni, Cassia and Magno, 2017.). So company need to make
product according to the needs and wants of customers so that it can increase the sale by
satisfying them. Along with this changes need to made according to the needs and wants
of customer so that it not switch to other brand.
 Technological factor; there are many new technology which is came in market and airline
company can use it for increasing it sale and profits. Some of the advance technlogy such
as online ticket booking facility etc help in success of firm. For example company can
made online website from where people can easily see the price of tickets and can book it
online (Euromonitor international. 2014). This technology help in providing better
facility to customer and it also reduces the cost of labour. Along with this company need
to make it site safe and secure so that people not get hesitate at the time of booking ticket

online. On the other hand it also help in grabbing attention of customer because airline
company can easily advertise its product and services which it offer on Facebook and
other social networking sites.
 Infrastructure changes; there is increase in demand of Airline travelling as compare to
other mode of travels (Contemporary issues in hospitality and tourism. 2013). Firm need
to make changes in its facility so that customer may not get disappoint with its facility.
3.2 Developing strategies on how international airline group business could respond to change
For developing new strategy company international airline company need to conduct
survey so that then can make strategy after identifying its strength and weakness. Along with this
company can adopt strategy which improve the image of brand and lead to success (Berrios, and
Ščasný, 2016). British airway need to keep price of its tickets low so that it can easily capture
high market share.
Through Swot analysis company can easily identify its strength and weakness which are
discussed below:
Strength
 The British airway company biggest
strength is its strong image of brand in
UK. This help in survive in competitive
market.
 Organization used advance technology
which help in making innovative
product and services. By using advance
technology it help in increasing overall
productivity (Hunt Durham and Honey,
2015).
Weakness
British airway company face some weakness
that is it not have highly skilled employees.
Due to unskilled workforce company unable to
make highly quality product.
Collective bargaining raise to dispute at work
place which impact overall productivity.
Opportunity
There is great opportunity to market such as
expanding of business in another country.
Their is high demand of airline company in
modern ear which prodvide opportunities to
Threats:
There are many threats of British airway
company because there are many competitors
enter into market.

Brithsi airway to increase sale by making
innovative product and services.
Apart from this Lberia Airways is also one of the best airline company in all over the
world. In the modern era company can respond to market changes so that it can easily fulfil the
needs and wants of consumer. They can use price discounted strategy so that it can easily target
the large number of customer to increase sale of firm. Furthermore, if Liberia airways company
want to increase it sale and to respond the changes then it need to learn from its previous year
performance (Liu, Qu and Liang, 2014). It help in identifying which area need improvement and
then company can modify that area. This strategy can be adopt by airway company so that it can
gain high market share. Apart from this Liberia company can easily use various promotional
effort so that it create awarness of product and services among customer.
3.3 Justifying strategies for international airline group business
There are different strategy which is used by British Airway and Liberia company. It is
justified that strategy help in responding changes in trend. Along with this there are changes
which take place in travel and tourism sector which lead to sustainable development. This show
that international airway company focus on diverse changes which take place with the help of
this strategy (Aukland, 2016.). Further, it has been evaluated that SWOT analysis support in
responding the changes. British Airway company is focusing on market research which help in
making product and services according to the needs and wants. It help in achieving goal and
objectives on time of British airways. In addition to this company get relevant information
related to current changes in market. It also have opportunity to expand it business and hire
highly skilled employee. By using this strategy business is now focusing on innovating new
services, so that it can attract more customer. Hence above discussed both strategy help in
getting success and help in earning profit. Apart from this, Liberia Airway also respond to the
changes in such a manner that it found that firm focus on launching luxurious product for its
customer. Liberia also modify its product and services which grab attention of large customer.
Along with this it is justified that company used various promotional method which create
awayness among people related to product and services organization (Yin , Poon and Poon,
2016). Through strategy company identify the needs of people and serve then product and
services according to their needs.

Task 4
4.1 Analysing the impact of issues and trends which drive changing travel and tour sector
According to the given scenario, Myla travel is an independent travel agency which
specialising in luxury travel with 10 offices in UK. The success of company has attracted the
attention of Thomas cook company and it want to expand its business in this market segment.
Myla travel is focusing on developing different travel and tourism activities (Jarvis, 2016.).
Further, this help in measuring the impact of different issues on Thomas cook and other travel
and tour company. For this give case study it is identified that there are several problems which
affecting the business activities of Thomas cook. Some of the major changes which is driven
forces to travel company is discuses below:
 Euro crisis: Recession take place which impact the Thomas cook business profitability.
For this it take various step such as it bring changes in leisure and luxurious activities.
This help in attracting large number of customer. Due to recession people spending and
purchasing power get down and this lead to impact the sale of Thomas cook tour and
travel company. Along with this unemployment rate also increases (Lew, Hall and
Timothy, 2008). Thomas cook take some step for reducing the impact of Euro crisis. It
decreases the price of its tour package and its services so that tourist can easily spend and
planned to buy book tour package. This help in maintaining the profit in right manner.
 High fuel cost: There is increase in high fuel cost which is the reason of changes in
travel and tourism industry. Further price of fuel rise which lead to increase in price of
airway tickets so this impact sale of Thomas cook tour and travel (Bruni, Cassia and
Magno, 2017. ). On the other hand company focus on acquisition with the other tour
company this lead to increase in travel and tour company sale. Along with this company
can easily afford the price of Airway company.
4.2 Discussing the consequences of business failing to respond to market changes
According to the given scenario, there are different type of organization which helped by
Myla group of agency who help in carrying out all business activities in effective manner. If tour
and travel company fail to respond the market changes then it lead to loss. So of the consequence
of failing to respond is as follows:

 Operating losses:- Operating losses will be faced by the Thomas cook and it impacts
overall profitability and sale of business. For example, when there is increase in price of
fuel then it may impact the whole business and its operational activities (Blanke and
Chiesa, 2013). Along with this it also impact the business performance and company
unable to survive in competitive market.
 Product and services of travel decreases: If organization fail in meeting the needs and
wants of consumer then it may lead to reduce the sale of organization. Along with this if
company reduces the product and services then it dissatisfies the customer and they may
switch to other company product and services (Dickinson and Lumsdon, 2010). It also
impacts the growth and development of business. At the time when Euro crisis take place
company is unable to purchase product and services of tour company this all factor lead
to fail in consequence.
 Risk related to place: there are some destinations where risk is associated this also impact
the business performance. Tourist not like to visit such place where risk is associated.
There are some risk such as natural disaster and terrorist’s attack etc. this all factor
change the mind of customer for visiting that particular destination (Evans, Stonehouse
and Campbell, 2012). It leads to failure of organization because customer like to visit
place where they feel safe and secure.
 Image of travel and tour company: Negative image of company also impact its sale and
profitability (Felfernig, and et. al., 2007.). Customer who want to travel choose to buy
only that company product which have good image in markets. Myla travel need to
respond the changes in such a manner so that it can easily come out from negative image.
All the above mentioned factor linked with the strategy which help in improving
customer satisfaction levels and increase the sale and profitability. This all factor unable the
organization to respond the changes which lead to failures.
Conclusion
From the above report it can be concluded that there are some impact of current issues
which is faced by both tour company and destination such as, technology, terrorist’s attack
ethics. Company can overcome the impact that by adopting new technology and making its
online website more safe and secure. Tour company can focus on taking it tourist to that place
where there is no risk of terrorist’s attack and natural disaster. It can use several methods for

overcoming from these issues. There are different type of strategy which company can used so
that it can overcome from its weakness and threats. Through Pest company can easily identify
factor which have some positive and negative impact on organisation such as high tax rate
impact the overall profitability of organizations. Further it can be concluded that SWOT analysis
help in identifying the weakness and strengths. There are different type of factors which can
impact organization activities such as high fuel rate and negative impact of organizations. There
are some factor which forces major changes. Unemployment also lead to decrease in sale of
product and services. There are some consequences of failing of business to respond to changes.

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