Contemporary Issues Travel and Tourism sector Assignment
Added on 2021-01-02
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ContemporaryIssues in Travel andTourism
TABLE OF CONTENTSINTRODUCTION.........................................................................................................................1TASK 1........................................................................................................................................11.1 Current issues leading to bring change in travel and tourism sector..................................11.2 Analysing two issues in travel and tourism sector of Costa Rica........................................2TASK 2........................................................................................................................................32.1 Evaluation of the emerging trends that bring change in travel and tourism sector.............32.2 Impact of these trends on Costa Rica in terms of tourism product and service offerings...4TASK 3........................................................................................................................................53.1 Analysing the way British Airways has responded to the emerging trends.........................53.2 Strategies to respond to change in British Airways............................................................63.3 Justification on the selected strategies...............................................................................7TASK 4........................................................................................................................................84.1 Impacts of issues and trends on the performance of British Airways.................................84.2 Challenges faced by British Airways if get failed to respond to the changing needs..........8CONCLUSION...........................................................................................................................10REFERENCES..........................................................................................................................12
INTRODUCTIONWorld is changing at a rapid pace in today’s scenario including all industries. However,travel and tourism is that sector which is growing at a high rate but along with same, there aremany issues and challenges which it is facing. Firms operating in this industry are needed tomove their strategy in direction to stay in market for longer span of time with effectually dealingwith the present contemporary issues (Beck, 2017). In present study, the chosen destination isCosta Rica and selected organisation is British Airways (BA), UK which is one of the largestairlines on the basis of their fleet size with reference to which many concepts related tocontemporary issues in travel and tourism sector will be discussed. There will be study oncurrent issues and trends in travel and tourism industry along with highlighting the way sectorresponds to change and their impacts.Profile of Costa RicaCosta Rica is known as one of the fastest growing economies where tourism is theleading sector in terms of revenue generation. This industry is contributing around 12.5% of thetotal GDP of nation and playing a significant role in generating employment i.e. around 11.7%directly as well as indirectly. Tourism industry in Costa Rica is also helping to reduce level ofpoverty. Nation is known for its popular nature travel destinations like Cocos Island and PoasVolcano Crater and gaining the competitive advantage from its protected areas and nationalparks over other countries (Facts about Tourism in Costa Rica, 2018). Costa Rica is blessedwith rich variety of flora and fauna which is estimated 5% of the total biodiversity across world.Maximum travellers visiting this nation come for activities related to ecotourism as well as tohave adventurous experience. However, along with so many positives, there are somelimitations or challenges associated with travel and tourism sector too that are leading to createconsequences for the nation (Corsale and Vuytsyk, 2018). Below, there will be discussion onissues being faced by travel and tourism sector of Costa Rica and emerging trends that aredriving changes in terms of tourism product and service offerings.TASK 11.1 Current issues leading to bring change in travel and tourism sectorVarious issues are there that are driving changes in the travel and tourism sector. Withhaving rich culture and heritage, nations are known for their tourism but there are some issueswhich give direct impact on the economic scale and GDP of destination. Some of the mostcommon among all are:1
Terrorism – Although, there are many places which never had cases related toterrorism but there is always risk for same as attacks cannot be ruled out and in traveland tourism sector, since past years, there is threat of terrorism activities. This industryalways has threat from terrorism as terrorists mainly target the areas that are associatedwith travel and tourism due to having large crowd there (Wright and Sharpley, 2018).One of the most common examples for same are suicide bombers and attacks inTunisia, Pakistan, Jakarta and Paris mainly in commercial areas. Technology – With globalisation, major concern for nations has shifted towardstechnological changes that are happening at a fast pace. Travel and tourism sector isgetting impacted through change in technology and thus, firms operating there need tobring modifications in their business practices because of technological implementation(Sheehan, Grant and Garavan, 2018). Information and knowledge are getting highlyinfluenced with new technological developments as with same, e-commerce hasemerged with which firms are trying to adapt the customer oriented approaches.Low cost airlines – In tourism industry, low cost airlines play a significant role inincreasing its profits and revenues. This is proving to be one of the crucial issues whichtravel and tourism sector of nation needs to keep in mind as due to same, number oftravellers visiting nation are getting affected. It is required to increase the low costairlines to increase customer base but with rising cost of fuel, to maintain profits withsame is difficult (Beck, 2017). Thus, airlines operating in this industry are required totake this challenge into consideration and search for suitable ways to deal with it.1.2 Analysing two issues in travel and tourism sector of Costa Rica Costa Rica is enjoying lots of benefits in nation from the travel and tourism sector.However, two main issues are there which are creating concerns for the sector. These are:Globalisation – Globalisation is playing the most important role in influencing industriesin which travel and tourism is one of the major one which is getting highly affected due tothe same. There are many positives of globalisation which made this sector to boost thegrowth like mobility of visitors across the globe and ease of travel. However, there aremany issues associated with same among which the most common is failure of domesticorganisations due to entrance of foreign companies in nation (Globalization and theTourism Industry, 2017). Further, issue of terrorism, safety and security also increasedwith globalisation. Also, environmental trends cannot be ignored as with high travel and2
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