Contemporary Themes Case Study
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Added on 2020-10-05
Contemporary Themes Case Study
Added on 2020-10-05
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CONTEMPORARYTHEMES
TABLE OF CONTENTSINTRODUCTION...............................................................................................................1TASK 1...............................................................................................................................1Summarising the business plan....................................................................................1TASK 2...............................................................................................................................2Market research of FashionDrape.................................................................................2TASK 3...............................................................................................................................3Justification to resolve the ethical dilemma faced bye FashionDrape..........................3TASK 4...............................................................................................................................4Compliance with Equality and diversity law while selecting applicants.......................4Rights of new employees hired on the basis of Zero- hour contract ............................4TASK 5...............................................................................................................................5Assets , liabilities, expense and gains for Fashion Drape............................................5Methods to solve cash flow problems..........................................................................5CONCLUSION...................................................................................................................6REFERENCES..............................................................................................................................7
INTRODUCTIONThis case study will provide understanding of the business plan for the clothing sectorand will also include the market research for identifying the trend and demands of the productsand services. Moreover, it will include about the ethical dilemma faced by the business.Furthermore, this study will contain about the assets, liabilities, gains and expenses for thebusiness.TASK 1Summarising the business planIndustry The small business which is going to start will be involved in retail industry whichprovide will provide different fashion styles for the customers according to their requirement andthe trends of industry are focused on providing customized clothing to satisfy demands ofbuyers. Retail industry is growing day by day and have more scope in this industry to grow thebusiness.Location The business will be situated in the shopping centre in London, UK as there is anincrease in the demands for the different styles of clothing in that city. The location is selectedafter the research for the demands for this business at that place. The location of the smallbusiness will be the place of attraction in London which will help the business to attract morecustomers.Target customers The target customers for the business will be the people from all age group as theclothing available at the store will be for all people which will consist of women, men, kids, etc.The business will mainly focus on women as there is high demand for the women clothing atthat place. The business will provide customized clothing for every person where everyone canplace order according to their requirement.Business modelThe business model which will adopted by the small firm will be revenue model which isa framework for generating revenue which helps in identifying which source of revenue isprofitable for the company. Thismodel will assist the organisation in identifying product orservice value, revenue generation techniques, revenue sources and target consumer to whichthe product is offered.Name of business1
The business will provide the customers with different styles of clothing according totheir requirement as it will provide customized clothing and normal clothing to fulfil demands ofbuyers. The name selected for the business is “ FashionDrape” which will provide customerswith clothing according to their demands.Visual identityThe logo of FashionDrape is designed in attractive way to gain customers attractiontowards the brand. The store for promoting the business will use the celebrity face to increasethe sale of the store. The logo of the store will consist of name of the brand and, contact numberof the seller, etc. The interior and exterior of store will be designed in unique way to gain theattraction of customers. Value of the businessThe business will be based on some values which will regulated activities ofFashionDrape The value created for the store includes equal treatment of the employees orstaff of the store to motivate them to work at the store. Also, the values will include fair treatmentfor all the staff members without discrimination on the basis of age, gender, religion etc. which isrequired for maintaining equality and diversity. Also, the business will include some socialconcerns like donation, charity etc. from the part of profit to contribute for the growth of society.TASK 2Market research of FashionDrapePrimary research by FashionDrape The primary research which will be conducted by the store which will be focused onsurvey that will consist of question relating to trend of the fashion which will help the business toidentify about the demand for customers and their taste and preferences to customized products2
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