Ethical Dilemma for Gelly's Beauty Salon
Added on 2020-10-05
11 Pages2566 Words434 Views
HOW TO START ABUSINESS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Summarising business plan.........................................................................................................1TASK 2............................................................................................................................................2Market research for developing business....................................................................................2TASK 3............................................................................................................................................3Ethical dilemma for Gelly's beauty salon...................................................................................3TASK 4............................................................................................................................................4Compliance with equality and diversity law for selecting applicants.........................................4Rights of new employees hired on the basis of zero- hour contract..........................................5TASK 5............................................................................................................................................5Assets, liabilities, expenses and gains for Gelly's beauty salon..................................................5Methods of solving cash flow problems.....................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONThis study will include about the beauty salon and its industry, location and targetcustomers. Also, it provides the understanding of the name of business and values of thebusiness. Furthermore, it will include the ethical dilemma faced by the salon and decision tosolve the problem. Moreover, this will contain the assets, liabilities, gains and incomes for thesalon.TASK 1Summarising business planIndustryThe small business which is going to start will be beauty salon which is involved inbeauty and cosmetic industry (Brazeal and et.al., 2017). This industry is developing its marketshare in the economy due to increased awareness in public about this industry. It is related toproviding beauty treatment and various other treatment which makes the people look attractive.This industry is gaining demand due to increase in their income of the individuals and theirincrease demand for beauty care. The small business will be related to the beauty salon as it is apassion to apply gel on the nails and there will be other activities in the salon which will berelated to make-up and other things.LocationThe business will be located in London , UK as it is gaining popularity in that city due toincreased awareness about the beauty and the demand to look more attractive than other people.The beauty salon will be situated at that place because there is more demand for this business asthere is high scope and growth of this business in that area. Target consumerThe target market for the beauty salon will the young generation people as they are moreconscious about beauty and other products. Young generation people includes the girls and boyswhich are more attracted towards the business and this is the reason the business will besuccessful in London as it has high population of the young generation people. Business modelThe business model for this business will revenue business model which is a frameworkfor generating revenue. It provides information about which revenue source will be chosen by1
organisation. Also, it provides revenue generation techniques, revenue sources and the targetconsumer of the product which is offered.Name of business The beauty salon name will be selected on the basis of its speciality and the speciality ofthis salon is applying gels on nails so the name selected for this business will be “Gelly's beautysalon”. It is selected on the basis of the speciality of apply gel on the nails. And it will provideinformation to the customers directly about the speciality of the beauty salon.Visual identityThe Gelly's beauty salon will be providing services such as apply gel on nails, make-upand other services. The logo of the salon will be different and unique and will be attractive toattract more customers. The logo will include the name of the salon and image of the specialityservice with the face of the celebrity to gain the attention of people towards the salon.Values for Gelly's beauty salonThe business will create some values for the equality and various social, environmentalvalues etc. The Gelly's beauty salon will treat its staff member equally to provide them respectand motivate them to work with the salon. The salon will contribute for the development ofsociety by contributing the part of profit for social welfare. Also, The salon will have diversenature where staff members from different t religion, age etc. will be hired and they will beequally treated without any discrimination.TASK 2Market research for developing businessPrimary research The Gelly's beauty salon will conduct primary research for developing the businessthrough survey which will include the questions relating to the business products and services toidentify the taste and preferences of the people to provide them services according torequirement and identify the information to know about the customer demands from the salon.The primary research will include survey through which salon will be able to identify the successof the business on the basis of answers provided by the people.Secondary researchThe secondary research will include the information about the market trend and demandsfrom various books and journals to know about the demands of the products and services2
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