Market Research Assignment Solved

BUSINESS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1...........................................................................................................................................1
Summarising the business idea...................................................................................................1
TASK 2............................................................................................................................................3
Market research for Coffeista coffee...........................................................................................3
TASK 3............................................................................................................................................4
Solving the ethical dilemma faced by Coffeista coffee..............................................................4
TASK 4............................................................................................................................................4
Employing staff members on Zero- hour contract .....................................................................4
TASK 5............................................................................................................................................5
Assets , liabilities , incomes and expenses for Coffeista coffee..................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business is related to performing various activities relating to buying and selling to earn
profits. This study will include the business plan for the Coffee shop which will be starting its
operation in London, UK. Moreover, This assignment will include the market research which
will be conducted by organisation to identify the demands of customers. Furthermore, It will
include assets, liabilities, incomes and gains for the business. Also, This study will provide
understanding of compliance with equality and diversity law.
TASK 1
Summarising the business idea
Industry
The business will be involved in coffee industry which is gaining popularity in the UK
market due to growing demand of the customers to drink coffee in order to remove their
tiredness and fatigue (Bell, Bryman and Harley, 2018). Coffee industry is growing day by day
which shows that it will gain more market share than any other industry in the economy.
Location
The business will be situated in London, UK due to its growing demand at that place. The
coffee shop will be opened at a place in London where more people are attracted such as street
side shop or tourist destination place. Location of the coffee shop will help the business to gain
the attraction of customer so the place will be the central point of the London where more people
are attracted and have the high demand for coffee.
Target customer
The target customer for the coffee shop will be people from all age group which will
consist of men, women, kids etc. It is identified that the number of coffee sippers in UK are
increasing to remove the fatigue to get energy for spending the day well. The customers will be
attracted towards the coffee shop due to high demand of coffee at that place.
Business model
The business model for this coffee will be selected as revenue business model. This
model provide framework for various sources of revenue and the value of products and services
of the business (Sekaran and Bougie, 2016). Revenue business model helps the firm in
generating profits for business. This model helps the coffee shop in generating revenue by
identifying different sources of revenue according to the framework provided by this model.
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Name of business
The coffee shop name will be selected to attract customers towards the organisation. The
name of the coffee shop will be “Coffeista coffee” to provide clear idea to customers that the
business is providing coffee. The Coffeista coffee will attract customers towards the business as
it will provide different types of coffee according to the demands of customers.
Visual identity
The logo of the Coffeista coffee will be designed in a way to give the customers clear
idea about the products and services of the business and to attract them towards the brand. The
logo of the shop will contain the name and the picture of coffee to provide information about the
business. The logo of Coffeista coffee will help the business to increase the brand image and
assist in increasing their profitability in UK. The logo of the coffee shop will attract more
customers and will increase the market share of the Coffeista in London.
Values for Coffeista coffee
The values of the business will help the coffee shop in growing their brand image and
increasing their profitability. It will help the concern in attracting customers towards the
Coffeista. It will treat its workers equally without diversification on the basis of age, gender
religion etc. to comply with the laws of the equality and diversity. The organisation will also
have values to develop the society by contributing the share of profit towards charity and other
social work. Also, it will ensure that the coffee is not packed in polythene for home delivery to
reduce the problems of environment.
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