Marketing Strategies assignment : Ceylon Spa

Contents
1. Executive Summary............................................................................................................2
3. Financials............................................................................................................................4
4. Vision & Mission................................................................................................................6
Vision.....................................................................................................................................6
Mission...................................................................................................................................6
4.1 Keys to Success................................................................................................................6
5. Products and services..........................................................................................................7
5.1 Massages...........................................................................................................................7
5.2 Facials...............................................................................................................................7
5.3 Manicures and Pedicures..................................................................................................8
5.4 Waxing.............................................................................................................................8
6. Situation Analysis...............................................................................................................9
6.1 External Analysis – PEST Analysis.................................................................................9
6.2 Internal Analysis.............................................................................................................10
SWOT Analysis....................................................................................................................15
8. Market Analysis................................................................................................................17
8.1 Marketing strategies.......................................................................................................17
8.1.1 Segmentation, Targeting and Positioning (STP).....................................................18
8.1.2 Competitive Edge....................................................................................................19
8.1.3 Market targeting.......................................................................................................20
8.1.4 Positioning...............................................................................................................20
8.2 Marketing Mix................................................................................................................20
9. Implementation.................................................................................................................23
9.1 Marketing Organization..................................................................................................23
10. Evaluation & Control....................................................................................................24
10.1 Performance Standards and Financial Controls...........................................................24
10.2 Monitoring Procedures.................................................................................................24
M.M.F.Nuzha

1. Executive Summary
This business plan provides detailed financial statistics, it includes the basic strategic
information essential for initial formation and operation of Ceylon Spa. This document
outlines the schemes for business growth, methods, procedures for operation, and
infrastructure management. Ceylon Spa aims to be the best spa in the City, Nugegoda. Over
an exclusive amalgamation of offered services and products, they will speedily gain market
share. Ceylon Spa will offer customers with a relaxing, refreshing atmosphere where all of
their mind and body needs can be encountered.
Ceylon Spa offers an extensive assortment of mind and body soothing services and products.
The Spa aspect of the business will offer both males and females with many type of body
massage, facials and waxing. We offer a full range of facials, skin and hair care and spa
treatments for the needy. This is all done in a calming, peaceful setting. Our specialized and
friendly staff attempts to offer you nothing but the best customer service, products and
treatments available. We focus on assembly each customers visit with us pleasant, enjoyable,
and relaxing mind set.
Nugegoda is one of urban city which consists of a huge populations. Not only that but also
there are so many Public & Private Firms, & Educational & Tuition Centers. By considering
above reasons it will create more opportunities to Ceylon Spa. Also there are no any other
Spas available & one saloon is situated near to Ceylon Spa.
After taking into account all these reasons our group decided to make marketing Plan for
Ceylon Spa to develop our sales with gratified customers & to provide better quality service
than competitors.
We have segmented our market in to five aspects as Females & Males depending on their
ages; ages of 20-25, ages of 25-35, ages of 35-55, ages of 55-65 and ages of above 65. To
offer numerous services like skin treatments, facials, waxing & so on with the purpose of
treating our customers in better manner.
Within next year our expectation to improve our sales by 10% & attract more customers to
the Ceylon Spa.
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2. Introduction
This Marketing Plan for Ceylon Spa was carried out to improve our current status by
ominously growing profit through providing valuable facilities to our newly joined customers
& upcoming customers.
So here first we examined current situation of Ceylon Spa while conducting market analysis.
On the other hand we tried to identify the political, economical, social & technological
factors by using PEST analysis. An evaluation of the company’s internal strengths and
weaknesses and external opportunities and threats helped as the foundation for this strategic
analysis and marketing plan. The plan emphases on the company’s growth strategy,
signifying ways in which it can build on prevailing customer relationships, and on the
development of new products and/or services directed to specific customer places.
Furthermore we set some marketing objectives for Ceylon Spa which will be accomplished
within next year. After that we established strategies by using STP & 7Ps’ to achieve those
objectives that are formerly set.
To conclude for the control part we forecasted budget for the following year & it’ll give track
to how to succeed finance for modifications which needed for the proper implementation of
this marketing plan.
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3. Financials
Ceylon Spa has estimated significant sales revenues by year two. As well in year two the
business will reach profitability before taxes. Ceylon Spa is a sensational business that
delivers an amalgamation of sought after services that are not formerly open by a direct
opponent. Ceylon Spa will deliver a comforting, peaceful setting for an assortment of mind
and body simulation services for the prosperous City Nugegoda.
The goals of our company are to be profitable and build a merchandise route through name
recognition. It is the immediate goal to launch an additional product line into the beauty
market, while the long-term goal is to go public with several health club facilities and an
active product line.
Start-up Costs.
One-Time Start-Up Costs
LKR
Downpayment 300,000.00
Office furniture 100,000.00
Computer hardware and software 50,000.00
Setup, installation and consulting fees 60,000.00
Business cards and stationery 20,000.00
Decorating and remodeling 50,000.00
Fixtures, counters, equipment & Installation 200,000.00
Starting inventory, raw materials, tools, etc. 100,000.00
Deposits with public utilities 50,000.00
Legal and other professional fees 50,000.00
Business licenses and permits 20,000.00
Advertising and promotion for opening 10,000.00
Rent & security deposit (3 months’ rent) 60,000.00
Subtotal 1,070,000.00
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Salary of owner-manager 160,000.00
All other salaries, wages, & commissions 75,000.00
Payroll taxes or self-employment tax 20,000.00
Rent 20,000.00
Advertising (print, broadcast and Internet) 5,000.00
Postage & shipping costs 5,000.00
Supplies (inks, toners, labels, paper goods, etc.) 3,000.00
Telephone 5,000.00
Utilities 5,000.00
Website hosting and maintenance 2,000.00
General business insurance 10,000.00
Inventory, raw materials, parts 25,000.00
Miscellaneous 75,000.00
Subtotal 410,000.00
Calculate total start-up funds
Monthly expense for 4 months 1,640,000.00
One time start-up expense 1,070,000.00
Total start-up costs 2,710,000.00
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4. Our Vision & Mission
Vision
To become the Wellness Spa of offering a preventive lifestyle that will add value to our
customers and staff.
Mission
Beauty is about being comfortable in your own skin. The Ceylon Spa is a premiere provider
of supreme service, customer relations and quality. Ours is a place where you can set aside
your furious day and have us take care of the niceties. You can relax in splendid environs
whereas adoring facilities of the highest standard.
4.1 Keys to Success
1. Create faith within the community that each client's requirements will be taken care of
throughout each visit.
2. Quality and expert staffs familiar with outstanding work and oriented to a calming
spiritual nature.
3. Simply reachable location.
4. Effective promotions.
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5. Products and services
5.1 Massages
Stone Therapy Massage
Warm stones gently de-stress and dissolve away signs of tension and tightness from sore,
aching muscles. The expert hands of our stone specialists knead and massage the body with
these relaxing, yet stimulating, rocks.
Hot Stone Massage
A full body and face massage technique that uses Basalt stones to instil a deep level of calm
while relaxing tight muscles, removing blockages and eliminating stress.
Back Neck and Shoulder Massage
Relaxing and rejuvenating, enjoy and a back neck and shoulder massage specially designed to
soothe those tired muscles.
Deep Tissue Massage
Through slow strokes and deep pressure on the confined areas, this massage system emphases
on the deep layers of muscle tissue to release the chronic forms of tension in the body.
Sri Lankan Herbal Massage
Using compresses with a mixture of motivating and cleansing local herbs, this treatment
increases energy flow, develops circulation and releases muscle tension.
5.2 Facials
Bright Skin Facial
Battle off irregular skin-coloring and dark spots with a Natural Substitute made from nature.
Firm Skin Facial
Protect from aging, a natural Hyaluronic Acid will intensely hydrate to reduce fine lines and
wrinkles. Blueberry and raspberry improve skin tone, cleanse and offer vital Vitamin C and
Vitamin A into your skin.
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Clear Skin Facial
A non-stripping facial for oily, imperfect or acneic skin. Kaolin clay, yogurt and tea tree keep
pores clean and reduced. Cucumber fight soreness and annoyances and leave skin feeling
relaxed.
5.3 Manicures and Pedicures
 Men’s Manicure
 Men’s Pedicure
 Spa Manicure
 Spa Pedicure
 Gel Polish Manicure
5.4 Waxing
 Eyebrow
 Lip or Chin
 Underarm
 Half Leg
 Full Leg
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6. Situation Analysis
6.1 External Analysis – PEST Analysis
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Use galvanic tools for facial treatments
Use new skin whitening treatments & technical machines.
Use website to promote SPA & give opportunities for
customers to get appointments through online.
Multi cultural environment around the SPA
Increasing sales in New years and Christmas
Redusing personal income of people.
Increasing price of SPA related technical instruments.
Increasing cost of products
Changing government rules & regulations for businesses.
Introduce new loans for small scale businesses.
Government announce increased taxes for businesses
POLITICAL ECONOMICAL
SOCIAL TECHNOLOGICAL

6.2 Internal Analysis
Appraising the present market condition is most helpful to understand particular requirements
& desires of prospective customers, how to oblige them, how to draw more market share &
the leverage situation of Ceylon Spa.
Target Groups - Females & Males
Ages of 20 to 25 Ages of 25 to 35
Ages of 35 to 55 Ages of 55 to 65
Ages above 65
Customer Profile
Ceylon Spa’s typical client will be:
 Between the ages of 30 and 55
 Income levels from Rs.30,000
 Usually employed part or full-time
 Seeking for a spa nearby to the work place, for lunch hour services or immediately after
work
 Seeking for reasonably priced services with a high level of luxury
 They wish to be able to have all beauty care services and products in one place due to a
busy routine.
There are around 1500-2500 prospective customers within this profile that would use the
amenities of Ceylon Spa around the location in Nugegoda. (This number was obtained from
Statistics of population of Nugegoda.)
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Location
The salon will be located in a separable location at No. 141, Old Kesbewa Road, Nugegoda.
The spa will consume 2,800 square feet. The location is deliberately located on one of the
busiest streets in Nugegoda. It is a high contour area, with easy access from all parts of the
city.
Regulations
Ceylon Spa will be functioned in severe supervision with the health and dress codes, mainly
when occupied with customers. The fire code will also monitored in regards to posters and
pictures that will be exhibited on the walls. All employees will be projected to be on time,
gracious and humble to all customers and staff, and follow the implemented dress code which
is made of a company smock, black pants and dress shirt/blouse. All lunch breaks will be 40
minutes in interval.
Marketing
a) Marketing Plan and Budget
A marketing plan calendar and budget from pre-opening through year one. Including a
competitive review, opening event guide, community based marketing program guide.
b) Website Design
c) Graphic Design Package
The graphic designs of the following items are included:
i. Service Menu & Brochure
ii. Launch Campaign
The brand is realistic to the following applications including:
i. Black & White and color advertisements
ii. Radio advertisement
iii. E-mail broadcast
iv. Public Relations
v. Social Media (Facebook, Twitter, Pinterest, and Instagram)
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d) Internal Marketing
Internal marketing, such as add-on service upsells and retail sales, can only succeed if
our staff is happy and motivated. Taking good care of our employees by giving
economic rewards, a clear career growth track, and incentives for core marketing
events, will go a long way to ensuring that our spa stays to develop.
Apart from this we will use a simple marketing strategy: satisfied clients are our best
marketing tool. When a client departed our business with a new look, he or she is distributing
our name and quality to the public. Most of our clients will be recommendations from
prevailing clients.
Word of mouth is the best publicizing for this type of business. We will also offer discounts
to the new clients who have been recommended from the previous clients. Our promotion
budget will be based on around 1% of our sales.
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Management team
Ceylon Spa will be structured and accomplished in an inspired and innovative fashion to
create high levels of customer satisfaction. This will also produce a working climate
favorable to a high degree of personal improvement and economic fulfilment for employees.
Nirosha Aththanayaka:
Co-owner/ Beautician
Nirosha has been a beautician for
three years. As a graduate of
International Academy of Beauticians
(IAB) in 2014, she has quickly
upgraded the
trade skills that have focused to her
achievement. Since graduation, she
has worked at Nayana Saloon in
Bambalapitiya as a beautician and has
recognized a multiplicity of clients.
She keen to dealing with people, and
has the energy, motivation and
discipline to manage the business and
its employees.
Ishan Perera:
Co-owner/ Manager
Ishan has a Bachelor’s degree in
Finance from the University of
Colombo. He has wide familiarity of
dealing with people and businesses.
He has worked as a corporate
consultant for Kandy Fashions.
Ishika Bandara: Senior therapist
Ishika has been a therapists for five
years. She has graduated in
Sabaragamuwa University of Sri
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Lanaka and practiced Siddhalepa Therapist Training Center.
Day-to-Day Outline
 Spa Manager - Handling tasks like paperwork, recordkeeping, employee scheduling, and
purchasing. Oversee spa operations, maintenance and handle facility management issues.
 Therapists - The massage therapist is the life’s blood of spa. They perform the bread-and-
butter service of our business: massage.
 Beautician - Facials, waxing, and make-up applications.
 Receptionist - Answering the phone, books appointments, gives directions, cashes out
clients, and performs various other customer service duties.
Action Plan
Ceylon Spa will be initiate April 12th prior to Sinhala-Hindu New Year. To begin with
Ceylon Spa will focus on the marketing aspect to target new clientele.
Future Goals
Over the next two years, we would like to accomplish the following.
1. Develop another branch of Ceylon spa in Wellawaththa.
2. Expand the range of high quality services we currently offer.
3. Develop our business and management skills.
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SWOT Analysis
Strengths
 Business diversification
 Innovative products
 Tremendous location
 High level of professionalism of the staff
 Comparably low prices
Weakness
 Financing is hard to come by, as convincing investors
 Limiting the services we offer in the beginning, such as hydrotherapy (hydrotherapy
equipment is extremely costly)
 Fewer schedules for entertainments
Opportunities
 Upturn of interests for the traditional treatments
 Increase of the amenities for wellness and treatment
 New technology available
 Continued expansion for online bookings and sales
Threats
 Changes in regulations can impact the business
 Competitive pressure
 Likelihood of complaints from clients who experience a reaction to an allergy use of
products.
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7. Marketing Objectives
To achieve its marketing objectives, Ceylon Spa should develop targets to measure
evolvement. Systematic reviews of these objectives will provide feedback and probable
remedial actions on a timely basis. The major marketing objective is to gain a better
empathetic of the needs and satisfaction of customers. Ceylon Spa Objectives are as follows,
1. Have clientele return rate of 90% by end of first year.
2. Obtain a Net Income more than 15% of sales by the second year.
3. Achieve a Gross Margin higher than 75%.
4. Produce sales of at least Rs.3, 600,000 in year one and Rs.6, 955,198 by the third
year.
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8. Market Analysis
In the past period of time, the spa industry has practiced extraordinary development. The
number of locations has amplified by an average of 20% per annum over the last 10 years. In
today's economy, customers are frequently searching for value in the product and services
they purchase. High growths in price can have a theatrical impact on customer behavior. In
recent years, SPAs have regularly delivered their customers with value, even with their prices
increasing at rates comparable to the general inflation rate. To be competitive most SPAs
have delivered outstanding value to their customers in today's economy.
Ceylon SPA has no precise competitors, and few associated competitors in the superior Any
Town area. There are no associated competitors in the Nugegoda Town area. By environment
of the service willing to provide by the Ceylon Spa, success will be gladly achieved.
8.1 Marketing strategies
Our marketing strategy is the key to our success:
1. Concentration on the accessibility of our location. It is imperative that we be located in a
tremendous high-traffic area. We have choosen the place to locating near a hair salon
which is a paired business that does not offer any massage or facial treatments.
2. Highlight our name and exclusive services through advertising. Local newspaper
advertising, social media, splendid opening party and promotion for first 20 days.
Continue systematic advertising and plan for seasonal events like Sinhala and Hindu New
Year, Christmas, Valentine's day, and New Year's.
3. Ceylon spa will display on every single main search engine. The website will have a full
menu of services and ultimately have the capability to program appointments on-line
without making a phone call.
4. Form community interactions over exclusive and significance service, friendly and caring
atmosphere, and forming complete trustworthiness of our services. We create a good will
amongst with local networks similar to Charities, women's groups, clubs, wedding
planners etc.
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8.1.1 Segmentation, Targeting and Positioning (STP)
The market segmentation, targeting and positioning (STP) procedure is a essential idea in
considerate marketing and the strategies of firms. The requirements of each section are the
same, so marketing memos have be designed for each segment to emphasise significant
benefits and features essential rather than one scope fits all for all customer types. This tactic
is more effective, providing the right mix to the same group of people, rather than a
scattergun approach.
Segmantation
1. Demographics
Age Occupation Details Market
Potential
20 - 25 College and
University Students
• Starting to follow the
current trends
• Small consumption power
• Have income sources
because of engagement in
part-time job
Medium
25-35 Sales Assistants,
Customer Service
Representatives,
Receptionists,
Construction workers
• Have income sources
• Good appearance is
important for perticular
jobs
Very
Strong
35-55 Marketing
Executives,
Administrative
Officers,
Human Resources
Managers
• Have a capability to spent
more
• Preserve their good look
Strong
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55-65 Senior Executives,
Managers,
Retired Elders
• Having good Income
sources
• required to communicate
with customers regularly
• need more physical
efforts
Medium
65 &
above
Retired Elders • willing to pay more on
body treatments and
fitness
Weak
2. Lifestyle
Centered to Hobbies, entertainment, vacations, and other non-work time searches.
3. Belief and Values
Based on Religious, political, nationalistic and cultural beliefs and values.
4. Life Stages
Life Stages is the Sequential benchmarking of people’s lives at diverse stages.
5. Benefit
Benefit is the procedure and fulfillment gained by the customer.
8.1.2 Competitive Edge
The company pursues to launch a competitive edge in its new target market segment by
increasing the level of customer contact and service that other competitors seem to oftentimes
lack. Our competitive edge is a combination of our unique services, outstanding location, and
our interaction with customers. By providing our customers a holistic and integrative spa and
salon, we build relationships of trust and satisfaction. Our customers will come to depend on
our unique services and fulfilling environment. Additionally, Ceylon Spa possesses the
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necessary skills to produce the high quality products and services that are needed in this
market. The establishment of the previously mentioned work processes that will ensure
greater service will strengthen the contacts that promote word of mouth marketing and
networking.
8.1.3 Market targeting
The list below refers to what’s needed to evaluate the potential and commercial attractiveness
of each segment.
 Norms Size: Middle to High Class Females and Males
 Money: Anticipated profits must exceed the costs of additional marketing plans and
other changes.
 Accessible: Each segment must be accessible to your team and the segment must be
able to receive your marketing messages
 Focus on different benefits: Different segments must need different benefits.
8.1.4 Positioning
 High-quality with reasonable price.
 lack of information available in the SPA market.
 To middle to high-class both female and male, appearance and uniqueness are vital.
8.2 Marketing Mix
The Victory of any beauty business rest on a precise and balanced marketing mix. Because no
matter how good our services or products are except we interconnect their benefits clearly to
the target market there will be no sale. Thus every action we take must ensure our brand
capacity is clear and reliable. The Seven Spa Beauty P’s categorize the governable elements
of beauty spa process that will guarantee our brand stays true. They deal a mixture of
marketing tools that are used to gratify customers and empower us to reach our business
objectives.
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Product - “Service and Retail”
Various choices with advanced technology we offer varity of service packages in different
occasions such as pre-preparation for your wedding, anniverseries and special occasions,
mothers day and special mens care.
2 for 1 Spa Packages
Take a abundant saving with this collection of 2 for 1 Spa Packages. With offers including
beauty treatments, you'll find a great range of deals and can tag along with your partner.
Including Couples Bath, Six Senses Signature Massage, Choice of Scalp or Foot Massage
Chocolates, fruits and Sparkling wine.
Mother's Day spa packages
Our spa vouchers make the perfect Mother’s Day present-day so you can treat mum to an
experience she will really appreciate. Create her day really special by booking a pampering
spa treatment, with an afternoon tea.
Groups spa packages
Realize the outstanding pampering, group spa package with us. Relax, chill out, and re-join
with your closest friends at Ceylon spa. Whether you’re viewing for a classy afternoon tea
and spa day, you’re assured to find the perfect package.
Men’s Reviver
Perfect to brighten your skin the morning after the night before. This refrigerating, cleansing
facial stimulates the senses and enhances the face. Adore a deep cleansing facial massage and
cooling mask to regain your appearance and morale alike.
Packaging - “the total package”
In Ceylon SPA followings are our packages we offer to the customers ratifying your skin care
philosophy.
 Massages
 Facials
 Manicures and Pedicures
 Waxing
Promotion
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Locating the store in a high traffic town will expressively increase reflectivity. Through our
Facebook page, Twitter, Pinterest, and Instagram we further promoted our SPA in an
attractive manner, as well by generating competitions among the customers we are offering
gift vouchers and upto 20% off for the selected packages.
Price
Ceylon SPA offers a high-quality specialty advertising product custom-made to its clients’
needs. The worth of this product and service is imitated in its exceptional price. Ceylon SPA
should be delicate to the price elasticity of its product and overall customer demand. Some of
our services prices are as follows,
 Stone Therapy Massage – Rs. 4,000.00/ 60mins
 Hot Stone Massage (Full Body) – Rs. 13,000.00/ 90 minutes
 Back Neck and Shoulder Massage – Rs. 4,800.00/ 30 minutes
 2 for 1 Spa Packages - Rs 36,000.00/ 2 hours
 Polish – Rs. 3,800/ 30minutes
 Manicure – Rs.6,800/ 50 minutes
 Pedicure - Rs 6800/ 50 minutes
People
Our expert team includes only qualified, trained and experienced Physiotherapists.
Cooperatively, our team has a wide range of highly skilled clinical professionals specializing
in the accurate finding of patients’ needs through efficient questioning. We trust that in order
to offer you with the best value and best service conceivable for your treatments, you will be
seen only by a therapist from our outstanding team.
Physical surroundings
Our SPA reflect what we sell. Products we are using are giving a nice look, pleasant smell
and soft touch and through our beverages cheering the moment. On the other hand sound
soothing music will be intuition that feel the right place to be.
Processes
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The process of service delivery is vital since it certifies that the same standard of service is
frequently delivered to the customers. We will impliment a service blue print which offers the
specifics of the service delivery process, often going down to even describing the service
script and the greeting phrases to be used by the service staff.
9. Implementation
9.1 Marketing Organization
Because Ceylon SPAs current and future products need wide customization to match clients’
needs, it is essential to establish the marketing function by customer groups. This will allow
Ceylon SPA to concentrate its marketing determinations completely on the needs and
specifications of each target customer segment. Ceylon SPAs marketing determinations will
be planned around the following customer groups:
1. Product manufacturing group;
2. Consumer product licensing group and
3. Industry associations group.
Each group will be headed by a sales manager who will report to the marketing Manager
(these positions should be created). Each group is accountable for the marketing of Ceylon
SPAs products within that customer segment. Furthermore, each group will have full
executive authority. This signifies a shift from the existing extremely centralized
management hierarchy. Frontline salespeople will be authorized to make decisions that will
better fulfil Ceylon SPAs clients. These alterations in marketing organization will allow
Ceylon SPA to be more creative and flexible in assemble customers’ needs. Similarly, these
alterations will stunned the present lack of expansion in Ceylon SPAs product lines and client
base. In conclusion, this new marketing organization will give Ceylon SPA a better chance to
observe the activities of competitors.
10. Evaluation & Control
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10.1 Performance Standards and Financial Controls
An evaluation of the financial expenses with the plan goals will be included in the project
report. The subsequent performance standards are suggested:
 The total budget for the new-product research, and the customer survey will be equal to
50% of the annual promotional budget for the following year.
 The breakdown of the budget within the project will be a 20% allocation to the marketing
information system development, and a 50% allocation to new-business development and
new-product implementation.
 An identical reporting form will be developed and delivered by the marketing manager.
 Any new product proposing will be assessed on a periodical basis to define its
profitability.
10.2 Monitoring Procedures
To evaluate the efficiency of Ceylon SPAs marketing plan, it is essential to match its actual
performance with plan objectives. To simplify this analysis, monitoring procedures should be
established for the numerous activities vital to bring the marketing plan to execution. These
processes include, but are not limited to, the following:
 A project management concept will be used to evaluate the implementation of the
marketing plan by establishing time requirements, human resource needs, and financial
or budgetary expenditures.
 A perpetual comparison of actual and planned activities will be conducted on a monthly
basis for the first year and on a quarterly basis after the initial implementation phase.
The business analysis team, including the marketing director, will report their
comparison of actual and planned outcomes directly to the company president.
 Co-owners are responsible for decisive what changes must be made in processes,
product focus, and customer oriented.
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11. References
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Design betty. (2010). Sample Beauty Salon Marketing Plan. Available:
http://designbetty.com/blog/sample-beauty-salon-marketing-plan/. Last accessed 13th
March 2017.
H2Insider. 2017. Easy Marketing Plan to Grow Your Spa Business - H2Insider.
[ONLINE] Available at: http://www.h2insider.com/marketing-plan-spa-business/.
[Accessed 17 March 2017].
Jane, S. 2014. Google Plus. [ONLINE] Available
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2017].
Kotle, P (2002). Marketing Management. 13th ed. India: Prentice Hall. 40-60.
Palo Alto Software. 2017. Bowling Entertainment Center Business Plan Sample -
Executive Summary | Bplans. [ONLINE] Available
at: http://www.bplans.com/bowling_entertainment_center_business_plan/
executive_summary_fc.php. [Accessed 17 March 2017].
Sample Beauty Salon Marketing Plan. 2017. Sample Beauty Salon Marketing Plan.
[ONLINE] Available at: http://designbetty.com/blog/sample-beauty-salon-marketing-
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Appendix
(Management team CV’s)
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