Potential business opportunities PDF

Contents
1. Introduction.........................................................................................................2
2. Analysing..............................................................................................................3
2.1 Discuss how globalisation and changing consumer tastes could have
created a trend of more people wanting to travel to exotic places like Cat Ba
island......................................................................................................................3
2.2 Discuss potential business opportunities tourism can bring to Cat Ba island
and how the local communities can capitalise on them (opportunities).............5
2.3 Describe how the island can be marketed as a tourism destination and
discuss the differentsegments of tourists the island can target...........................7
2.4 Explain what is meant by having more ethical tourism and what this
means to the planning of tourism on Cat Ba island............................................9
2.5 Evaluate the potential environmental and socio-cultural impacts tourism
will bring to Cat Ba island and its local communities.......................................10
3. Conclusion..........................................................................................................12
4. References..........................................................................................................12

1. Introduction
Tourism is one of the main pillars of international trade, plays an
important role in the economies of many countries around the world and
is an important source of income for many developing countries
includes Vietnam.
However, tourism development in the current context is greatly
affected by the process of integration and globalization, along with the
continuous development of science and technology. In addition, climate
change, environmental pollution, epidemics, most recently the Covid-19
pandemic have profoundly affected the development of global tourism
and Vietnam's tourism.
Especially, it has a direct impact on the trends and decisions of
tourists to travel, putting the entire tourism industry in a position to
constantly change to adapt and meet the needs of tourism in the new
situation. In Vietnam, Cat Ba archipelago is considered an impressive
tourist destination with many unique landscapes and ecosystems.
Therefore, Cat Ba Island has increasingly become a trend of
tourism combined with relaxation of tourists in recent years.
The author, with such a view of the general context, through this
report, makes some judgments about tourism trends, opportunities,
marketing objectives and tourism potentials of Cat Ba Island. The
comments come from the reality of tourists' needs, activities of
providing tourism products and services of tourism companies and units,
along with immediate priority policies of tourists.

2. Analysing
2.1 Discuss how globalisation and changing consumer tastes
could have created a trend of more people wanting to travel to exotic
places like Cat Ba island.
According to the World Tourism Organization (UNWTO), the
number of international tourists needed in 2018 exceeded 1.4 billion, an
increase of 74 million compared to 2017, reaching a growth rate of
nearly 6%. UNWTO also assessed that most destinations in Southeast
Asia maintain a fast growth rate, especially Vietnam, which is attracting
more and more international visitors in recent years.
Along with the rapidly increasing number of tourists, the trend of
different types of tourism has changed significantly. The choice of
tourists around the globe shows eco-friendly tourism types such as
ecotourism, community tourism, resort tourism and tourism serving
health and beauty needs... becoming more and more popular.
It is forecasted that by 2030, tourists traveling for the purpose of
visiting, health and religion will account for 31% of the total number of
tourists; for the purpose of sightseeing, convalescence, entertainment
and entertainment, accounting for 54%; with work and professional
purposes accounting for 15%.
In fact, the tourism industry is witnessing the development of
many other tourism trends such as self-designed tours, adventure
tourism, experiential travel, leisure travel with modern equipment, etc.
tourists care more about the quality of experience at the destination

instead of the destination image alone, guests will stay more days if the
destination has many interesting experiences and vice versa. If in the
past, beach tourism was popular, but in recent years, it has turned to
mountain resorts and experiencing local culture. New generation tourists
are people who love the environment, respect and be responsible for the
environment, so the trend of looking for unique cultural values and
pristine ecology is also becoming popular. High-tech tourism such as
smart tourism, virtual reality tourism, e-tourism... through modern
amusement parks, parks and entertainment complexes also increasingly
attract a large number of visitors travel.
Besides, in recent years, the trend of travel consumption has begun
to have new changes from cash payment to card payment, using
payment applications on smartphones. Tourists traveling by postpaid
method with 82% salary advance is also a popular trend. Booking
services for airline tickets and hotels through smartphones increased
sharply.
Digital and data platforms will drive growth in the Asia-Pacific
region, with 80% of travel trips booked online, and 87% of millennials
saying smartphones are a tool. essential for travel. According to many
experts in the service industry, information technology and social
networks will be the future of the tourism industry.
In short, globalization integration along with the development of
technology has contributed to changing tourism trends and tastes of

tourists. In Vietnam, Cat Ba Island is considered as an unspoiled
archipelago with many unique natural heritages, having many different
ecosystems, both at sea and on land, resulting in an extremely high rate
of biodiversity.
Tourism demand is growing in the direction of civilization and
convenience. At the same time, tourists increasingly tend to choose
exotic and convenient tourist destinations such as Cat Ba Island, which
contains all visitors' expectations from the natural landscape both
underwater and on land.
2.2 Discuss potential business opportunities tourism can bring to
Cat Ba island and how the local communities can capitalise on them
(opportunities).
Cat Ba is a place of special attraction with the potential of the sea
and rich forests, Cat Ba not only attracts tourists to discover the wonders
of nature but also attracts investors... Located in the Do Son marine eco-
tourism complex - Cat Ba - Ha Long, known as the jewel of the Gulf of
Tonkin, Cat Ba is gradually transforming, becoming a potential
destination for domestic and foreign investors.
With the advantages of a rare and harmonious ecosystem, Cat Ba
possesses all the potential to become a famous tourist island, comparable
to famous destinations in the region such as Cebu (Philippines), Jeju
(Philippines), Jeju (Philippines). Korea), Komodo (Indonesia)…
In addition, with an increasing number of tourists regardless of the
season, especially in the near future, when the cable car crossing the Cat

Ba sea is officially put into operation, Cat Ba is forecasted to continue to
receive the influx of tourists from all over to the "pearl island".
In order to implement the development orientations of economic
and tourism potential, over the years, Cat Ba Island has been interested
in investment by the state, including important and breakthrough
projects, creating momentum for development such as: the project to
bring the national grid to Cat Ba (1998), the project to build a fresh
water supply plant (2006) and especially the project to build the trans-
sea route, through Dinh Vu - Cat Hai - Cat Ba (2004). ). Now coming to
Cat Ba, people can choose many routes and means. It is possible to
travel by cruise ship, hydrofoil, speedboat or cross the sea, cross the
island.
Cat Ba has become an attractive destination for investors in the
field of tourism service business. Resorts, hotels, marine ecological
urban areas have gradually formed, contributing to improving service
quality in Cat Ba. This project of the largest marine tourism urban area
in the North is expected to give Cat Ba the opportunity to become a
leading tourist attraction in Vietnam.
With these opportunities, people in Cat Ba island can take
advantage of tourism development for economic development such as
developing accommodation products business such as hotels, homestays,
farmstay, hostel...etc. .

In addition, the local community can take advantage of the
opportunity to develop local culinary services, transportation services or
tour guide services to tourist attractions...
On the other hand, the potential for tourism development will bring
great economic benefits, create job opportunities for local people and
help protect the natural ecological environment.
2.3 Describe how the island can be marketed as a tourism
destination and discuss the differentsegments of tourists the island can
target.
Over the years, leaders have established a number of agencies with
state management functions in the field of tourism and tourism - service
non-business units to be proactive in research, study, and business.
Experience in tourism management in localities, research on regional,
domestic and international tourism markets... initially advised on giving
business strategies for Cat Ba tourism in a timely manner in each period
segment.
Building relationships between local authorities and domestic and
foreign tour operators to learn, research and expand the market.
Cat Ba has known to take advantage of its advantages of the diversity of
nature, combining 3 environments: Forest - Sea - Island to create for
itself specific target markets, thereby creating products. suitable for each
market to meet the needs of tourists. A success of Cat Ba tourism in
creating and positioning its image in the national and regional tourism

market in the past time is: Cat Ba - a tourist destination that still retains
its majestic beauty. , wild forest - sea - island.
It can be seen that Cat Ba is a place with beautiful natural
landscapes, with many wild looks that are not found everywhere.
Another obvious advantage in Cat Ba tourism development in recent
years is the improvement of technical infrastructure facilities. The
development of accommodation types, transportation facilities and food
services have attracted many tourists to Cat Ba in recent years.
Activities on market research, target market identification and
market positioning, especially the application of local marketing
policies, have been paid attention and invested by the local government
and have had success in practice. Cat Ba tourism marketing in the past
time has also brought obvious socio-economic effects, improved tourism
environment, built Cat Ba tourism brand in the tourism service market of
the region and the region. .
Before Covid 19 pandemic, a breakthrough for an impressive start
over 5 years for the tourism - service industry, Cat Ba achieved the
highest growth rate ever with an average increase of 17% per year.
However, since the outbreak of the Covid-19 pandemic, it has
negatively affected Vietnam's tourism, including Cat Ba tourism.
Vice Chairman of Cat Hai District People's Committee,
acknowledged the difficulties that the tourism industry in Cat Ba has
encountered in recent years. Even local authorities have to restrict some

tourism promotion activities. In the coming time, when the Covid-19
epidemic is under control, Cat Ba tourism will target the domestic
segment. Cat Ba Island will coordinate with the organizers of the
conference to explain Cat Ba tourism, strengthen the propaganda,
advertise the image and people of Cat Ba to visitors.
2.4 Explain what is meant by having more ethical tourism and
what this means to the planning of tourism on Cat Ba island.
Ethical and responsible travel means thinking about the
consequences of your actions as a tourist for the environment, local
people, and the local economy.
Ethical tourism is becoming more important in the tourism
industry, with campaigns raising awareness of the benefits of
responsible holiday planning and respect for the area we visit.
For many years, each year, Cat Ba attracts over 500,000 domestic
visitors for the purpose of sightseeing, relaxation, learning about plant
life and scientific research. However, the pressure of tourism and service
activities has a significant impact on the environment in Cat Ba.
Environmental impacts in tourist areas due to tourism business
activities and other economic sectors have affected the Cat Ba
ecosystem. The sources of environmental impacts include garbage and
wastewater, but not to the extent of causing serious air and water
pollution, but there are also signs of pollution in a small scale, which has
a significant impact on slipper species. , and marine vegetation is not
good in tourist areas. In addition to the system of hotels and restaurants

built according to the planning that does not lose the tourist beauty with
more than 500 rafts, more than 8000 species of aquaculture in cages
have been concentrated recently, dozens of tons of food fish have been
brought to sea every day.
Currently, the number of tourists to Cat Ba is increasing, the
demand for sightseeing and services has also become more diverse.
Therefore, as tourists, we need to travel in a more civilized and ethical
way. In the era of global integration and development, our generation
has the opportunity to interact with the development of society,
therefore, tourism accompanied by responsibility for the natural
environment is an urgent requirement today.
2.5 Evaluate the potential environmental and socio-cultural
impacts tourism will bring to Cat Ba island and its local communities.
The residential community is the direct participant in the
development of tourism in Cat Ba Island. In which, the activities of
motels, hotels, catering services, transportation accounted for the highest
proportion (51%), concentrated in the area of Cat Ba town. Meanwhile,
farming and animal husbandry accounted for a lower proportion (22%).
Aquaculture and fishing activities on farming ships, boats and rafts
account for the proportion (26%). Services such as tour guides and trade
in handicrafts are still limited.
Tourism creates livelihoods, helps stabilize people's lives, 80% of
people asked want to continue to stay and build their homeland,
especially 54% of people are working in agriculture such as farming. ,

livestock, fishing, aquaculture. However, 20% of people want to change
jobs to have a good income and a stable life.
In addition, conservation and maintenance of natural resources
also contribute to tourism development. Although, 95% of people are
aware that the responsibility of preserving tourism resources is the
responsibility of the government, 81% believe that it is the responsibility
of the management agency, but 35% of the population is aware,
especially in the area. buffers and coastal areas are responsible for
tourism development and conservation of tourism resources.
Besides, environmental resources need to be properly exploited
and conserved. Regarding ecological resources, the diversity of
ecosystems is a feature that attracts tourists to learn and explore.
Experience the diversity of different ecosystems such as evergreen
forests on limestone mountains, coastal mangrove forests, coral reefs
that have been included in routes and spots, well received by visitors.
Compared with the assessment of tourists, the assessment of the
community reflects the influence of tourism development, including
ecotourism. Air and water environment as assessed by the community is
lower than that of tourists. The water environment is more affected than
the air environment, showing that the water pollution rating is higher
than the air environment, while the good assessment of the air
environment is higher than water. Waste is always a serious problem in

the development of tourism, especially ecotourism, for the products of
ecotourism associated with the natural environment.
3. Conclusion
This research paper aims to point out some of the current situation
of tourism in Cat Ba Island, thereby seeing the difficulties and
challenges that the tourism industry is facing. At the same time, on that
basis, to summarize and give some tourism trends and potentials of Cat
Ba Island in the future.
Current tourism trends are mainly based on tourism development
policies and tourism activities in the context of the complicated
development of the Covid-19 epidemic, as well as through market
analysis and tourists' tastes. calendar in the new era. In the future, Cat Ba
can become an attractive tourist destination for domestic and foreign
tourists and can become a planning model for other tourist areas in
Vietnam.
4. References
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the fourth quarter of 2019. General Statistics Office;
2. Can Van Luc et al. (2020). Update the impact of the Covid-19
pandemic on Vietnam's economic sector;
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when the pandemic recurs. Communist Party Electronic Newspaper;

4. TAB. (2020). Survey on psychology and behavior of tourists in
the time of Covid-19. Vietnam Tourism Advisory Board (TAB);
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2020 forecast. Financial Review;
6. Vietnam National Administration of Tourism. (2020). Total
revenue from tourists in the period 2000-2018;
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the World;
10. UNWTO. (2020). Impact assessment of the Covid-19 outbreak
on international tourism;
11. World Economic Forum. (2019). The Travel & Tourism
Competitiveness Report 2019.