Leadership Styles and Management Style in Amazon

Context of Business.

Contents
MAIN BODY...................................................................................................................................1
1.Elaborate in detail to explain about Swot and Pestle Analysis...........................................1
2. Critically comment on how the company is addressing their strength to negate Threats and
Weakness affecting their opportunities..................................................................................5
3. Compare and contrast the different styles of leadership. Comment on the current leadership
and management style of Amazon.........................................................................................5
4. Recommend a suitable leadership style that will match their management style and helps
Amazon grow further. Provide detail justification.................................................................7
5. Comment on the responsibility, response and obligation with their ethics and social
responsibilities as per the process of Amazon evidence........................................................8
6. Discuss in detail about reflection of report......................................................................10
CONCLUSION..............................................................................................................................10

INTRODUCTION
The business is emphasis about the activities which helps to creates standard of living as
well as purpose of business is to just enhance profit effectively. Leadership and Business
environment is two different concept where it leadership derives about individual ability of
practical knowledge which helps to influence to others effectively whereas, business
environment is practise about of the scanning internal and external environment of business
related to competitive market for challenges and opportunities (Bullough, Renko and
Abdelzaher., 2017).
In this report, the organisation is selected Amazon company is based American
multinational venture which technology in Seattle, Washington which focuses on e-commerce by
cloud computing, digital marketing and artificial intelligence activities towards product and
services. It generates revenue up to $280.522 billion with having workforce more 5000 where
they served their services. As per topics are covering in following report, by examine Swot and
Pestle analysis that contains to highlights opportunity and threats, compare with different
leadership styles and management styles to justify literature review (Deasy and et. al, 2016).
Different Responsibility, Response and obligation and their ethics and social to reflect social
events as per research. Discuss evidence as in reflection which provide facts and experience
researcher applying practical theories.
MAIN BODY
1.Elaborate in detail to explain about Swot and Pestle Analysis.
Swot analysis is one of strategical planning assessment which is assort t help person or
organisation that identify strength, weakness, opportunities along with threats which is
related to particular organisation with optimum planning. In following there is a internal
assessment of Amazon company to mapped inner capabilities along with challenges and
opportunities.
Strength Weakness
 Amazon is presence in global
Economic as well as giant venture with
successful brad image in the market.
 In online retail business in which they
have become quite common in its
digital work.
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 The global ranking report 2019,
Amazon is retain 3rd position in ec-
commerce business and become one of
most influencer company at all over
world.
 The caters of Amazon is large number
of customers for every day with having
huge requirement of different type of
product and services.
 As per Amazon not intend to incur
within cost manufacturing as well as
maintaining through retailer based
stores within measure of economic
scale.
 Differentiation of bringing new product
and services within new innovation and
various attractive tagline that attract
customer (Guvhu, and Museva,, 2020).
 Amazon tend to assort cost to
leadership and also measure as per
mapping of economic scale to better
effectively control its upper and lower
costs in inventory replenishment.
 Some of few areas like Africa and India
is having less rate of profit margin as
because they allows
Opportunities Threats
 By rolling of online payment system
within Amazon within the opportunity
driven through online shopping.
 Amazon can increase its portfolio by
offerings where stocks of more product
are currently which actual way to takes
 Some of official controversies which
have caused the destruct Amazon brand
image and trending of Boycott
Amazon.
 The government regulation can also be
threat towards Amazon proceedings in
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