Relevance of CSR Operations to Organisation

The provided document discusses the relevance of Corporate Social Responsibility (CSR) operations to an organisation. It highlights how a good CSR policy can improve employee and customer satisfaction levels, increase reputation and brand equity, and enhance sales. The document also mentions that improving employee conditions, work environment, and other facilities or benefits like appraisals and rewards will enhance employee loyalty towards the organisation. This helps in meeting operational goals and making CSR operations suitable for the organisation.

CONTEXT OF BUSINESS-2

Table of Contents
INTRODUCTION...........................................................................................................................1
1. Brief summary of business and rationale................................................................................1
2. Company ranking in CSR.......................................................................................................1
3. Corporate actions resulting in CSR by firm............................................................................2
4. Does company's approach towards CSR will impact on the purchasing practice and
decision of the organisation........................................................................................................4
5. In current business environment is the CSR measures more effective...................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The current business organisation will look after the proper assessment of the operations
that are been carried out by the firm. The report is been presented in reference of Google LLC. It
is a US based technological giant that operates all over the world. The report will cover summery
of the firm with details of the CSR ranking of organisation. Also, the corporate actions in
company ranking and the influence of Corporate Social Responsibilities on purchasing is
evaluated.
1. Brief summary of business and rationale
Corporate social responsibilities is the biggest and most effective operation that is
performed by an organisation. It helps the firm to have a good connectivity with people.
Google LLC is a US based business enterprise that is one of the leading technology based
business organisation. It is a multinational organisation that operates all over the world. The
organisation is known all over the world to provide high class technological hardware and
software based services and has a very loyal and vast customer base (McWilliams, 2015). This
help the organization to effectively carry out its business operations and thus will help in
improving the sales and meet customer needs and demands. Besides this, it also helps the
organisation to have a deep and effective CSR policies, which supports a good growth of
domination of enterprise in market and among its competitors.
2. Company ranking in CSR
As per the analysis of Reputation Institution in its Global CR Reptrak 100 list,2018,
Google LLC manages to top the list with its strong CSR polices (Global CSR 100 RepTrak Data,
2018). The firm has gained a tremendous reputation in recent years for its society, employee and
education based operations that impacts the sales and meeting the requirements of the
organisation as well as the customers. They will also look after the proper management of the
operations that are been carried out by the organization and hence, helps in meeting the
operations which will supports in suitable planning of operations (Shamir, 2017). Other than this,
the global presence of selected enterprise is one of the core reason behind the execution of CSR
operations that are been carried out by the firm.
The High scoring by Google LLC in Corporate Social Responsibilities is also based on
the actions and guidance provided by organization's management. This helps the company and
it's employee's to give their best Corporate factors that will help in proper planning of services
1

within the firm. Google LLC, on the organisations level is known as the best employer of world
as they have high employee valuation. This effective gesture of Google motivates its employee's
to give their best and thus, will help in proper planning of their CSR policies (Yakovleva, 2017).
3. Corporate actions resulting in CSR by firm
Google LLC is well known for having an effective CSR policy that will help in proper
planning of the CSR operation that are been taken by the organisation. Google is a well known
organisation, admired all around the world for its employee and user centric policies. Rep Trak
analysed the 3 key aspects of the polices and operations that are been taken by the firm that
improved the key aspects of the organisation which improves the sales and satisfaction of people
towards the firm. The 3 key aspects of the organisation are as follows:
 Transparent governance: This will help in improving the operation and the action plans
that will help in proper planning of CSR polices of the organisation. The maintenance of
the corporate governance and work ethics that will help in improving the CSR operations
of the organisation (Wang and et.al., 2016). This will help in proper increase in creation
of an open environment that will promote setting up of more employee and user
beneficial policies. This will help the employee's to get the required details about the
operations and actions that are been performed by the firm. Besides this, the transparency
will ensure effective growth in the loyalty and trust level of the organisation that will help
in proper planning of the CSR operations which are been taken by the organisation. It
also ensures the corporate ethics that will help in improving the sales and meeting of the
operations that aids to improve customer and user satisfaction level. Apart from this,
Google LLC will also follow certain work ethics and standards that will help in proper
increase in effectiveness to execute operations. It also supports a good rise in carrying out
of operations and thus, will lead the firm to maintain functionality of firm.
 Sustainable working and public support: Many online reforms can be placed at the
workplace that will help in meeting the operational requirements of the organisation and
thus will support the proper meeting of public support for a welfare operation or measure
undertaken by the firm. The CSR measures undertaken by Google LLC will be on a
constant level and will ensure the occurrence of a positive change in life of people. This
will help in meeting the operational requirements of the firm. This will assist the selected
business enterprise to develop positive operations and gaining of sustainability and have a
2

positive impact on employee's and users of services by Google. The CSR operations will
also be looked after on the basis of internal and external environmental factors that can
influence execution of CSR operations of the firm. Management and CSR governing
body of Google LLC will see through the planning of social or public welfare measures
that are undertaken by the selected enterprise on higher scale (Hopkins, 2016). The
enterprise will be getting online as well as offline support for the initiatives and social
beneficiaries provided by selected enterprise. This will also help in predicting the
upcoming social welfare trends that are been carried out by the firm. Hence, the
management of organisation will see through the proper planning of CSR operations as
per the needs and requirements of employee's and users.
 Workplace monitoring: Google LLC will look after the proper planning of the operation
and action plans that will contribute in employee engagement, motivating them to operate
and work upon the CSR measures followed by the firm. Many legal obligations and
polices drafted by trade unions can be included in carrying out of the CSR operations by
the firm which will improve overall performance of organisation in the best suitable
manner. Also, it will encourage the organisation to have an advance and more effective
employee and user beneficial operations by selected technology giant. It will reduce nay
sort of discrimination at the workplace as well as in the society that will assist an
organisation to have equal opportunity and gaining a good execution of CSR operation
undertaken by the firm. Google is well reputed to provide suitable incentives and other
benefits to its employee's, making it most desirable employer. Other than this, it has also
made its headquarters and regional offices to run completely on the renewable energy
sources like solar and wind energy to reduce carbon footprints. This will help in
improving the sales of the products and services and ensure that the workers are
functioning in an appropriate, comfortable and safe environment. Besides this, the
services that are been provided will help in proper planning of the operations and thus,
will help in improving the services and thus, will help in development of effective
measures that leads to CSR by the organisation (Lins, Servaes and Tamayo, 2017).
All these measures and following of the policies have led the Google LLC to reduce the
risk of failure of the CSR operations. It helps to build a positive relation with their employee's
and users and achieve a high satisfaction level.
3

4. Does company's approach towards CSR will impact on the purchasing practice and decision of
the organisation
Corporate social responsibility is a very effective and significant for an organisation that
will support proper planning of the operations and thus, contributes to the selling and buying of
the products or services by the organisation. The buyers or users of the organisation will improve
the customer perception towards the setting up of a positive attitude towards the setting up of
policies and operations that will help in proper assessment of the purchasing practice that will
help in proper planning of the operations that are been carried out by the firm (Schrempf-Stirling,
Palazzo and Phillips, 2016). As the customers wish to get their money effectively utilized,
Google LLC will look after the proper management of operations that will help in improving the
CSR measures that are been carried out within the organisation (Google and the corporate social
responsibility of companies, 2018).
As Google LLC is well reputed for providing the effective and user friendly services, the
customer's will opt to induce the proper purchasing of the services that will help in improving
customer's perception towards the positive services that are been offered to them. This will also
help in improving the profitability of selected enterprise. As a good customer's and employee
satisfaction service is been carried out, this will help in improving the operations which are been
carried out by the organisation to a greater extent. The products of Google like voice enabled
assistance service, GPS integrated road routes and reducing the paper usage by providing the
cloud based services that will help in proper planning of the operations. Other than this, the real
time traffic prediction and innovative products and services that will help in proper accessibility
of the operations which will help in improving the sales of the organisation to a greater level.
Other than this, Google LLC provides suitable appraisal and rewards to its employee's that will
help in improving the sales of products and services that are been offered by the organisation
(Grayson and Hodges, 2017). Besides this, the proper planning of the CSR operation this will
help in proper planning of the operation's this will help in improving the sales and thus will help
in improving the services and thus will help in improving the sales and thus, will help in carrying
out of the public and social welfare system.
5. In current business environment is the CSR measures more effective
With the passage of time, corporate social responsibilities have become the most
effective and important part of the business operations that are been carried out within the firm.
4

The CSR operation's which are been carried out by the firm will influence the operations of the
organisation which will help in meeting the sells that are been carried out by the firm. This will
encourage the organisation to improve the sales of organisation to a greater level. As more and
more consumers are increasing, the performance and profits of various enterprises like Google
LLC. This will help the firm to improve the sales and gaining of the business organisation. Being
able to carry out the social welfare measures to improve the living condition's of people. This
will help in meeting the operational requirements of the organisation (Unit, 2015).
The CSR measures carried by an organisation is not only limited to society or
environmental conditions prevailing outside but also, the internal factors like employee welfare,
improving the working conditions and other factors that will help in proper assessment of the
operations that will help in carrying out of services and meeting the needs and requirements of
the people this will help in handling the needs and developing suitable CSR policies and
programs. This will help in meeting the requirements of the organisation thus will help in
improving the sales and handling the operations. The improvement in the employee conditions,
work environment and other facilities or benefits like appraisals and rewards will enhance
employee's loyalty towards organisation helping in meeting the operational goals (Crowther and
Seifi, 2018).
CONCLUSION
All this factors show case the relevance of CSR operations of the organisation is very
high. A good CSR policy will help the organisation to handle the employee and customer
satisfaction level. It increases the reputation and brand equity of organisation and thus enhance
the sales and carrying out of the operation of organisation is most suitable manner.
5

REFERENCES
Books and Journals
Crowther, D. and Seifi, S. eds., 2018. Redefining Corporate Social Responsibility. Emerald
Group Publishing.
Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make
corporate social responsibility work for your business. Routledge.
Hopkins, M., 2016. The planetary bargain: corporate social responsibility comes of age.
Springer.
Lins, K.V., Servaes, H. and Tamayo, A., 2017. Social capital, trust, and firm performance: The
value of corporate social responsibility during the financial crisis. The Journal of
Finance. 72(4). pp.1785-1824.
McWilliams, A., 2015. Corporate social responsibility. Wiley encyclopedia of management. pp.1-
4.
Schrempf-Stirling, J., Palazzo, G. and Phillips, R.A., 2016. Historic corporate social
responsibility. Academy of Management Review. 41(4). pp.700-719.
Shamir, R., 2017. Between self-regulation and the Alien Tort Claims Act: on the contested
concept of corporate social responsibility. In Crime and Regulation (pp. 155-183).
Routledge.
Unit, B., 2015. Corporate social responsibility.
Wang, H. and et.al., 2016. Corporate social responsibility: An overview and new research
directions: Thematic issue on corporate social responsibility.
Yakovleva, N., 2017. Corporate social responsibility in the mining industries. Routledge.
Online
Google and the corporate social responsibility of companies, 2018. [Online]. Available through:
<http://602communications.com/google-corporate-social-responsibility-of-companies/>
Global CSR 100 RepTrak Data, 2018. [Online]. Available through:
<https://www.reputationinstitute.com/research/2018-global-csr-100-reptrak-data>
6