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Leadership Style and Motivation Theory of Debenhams: Doc

   

Added on  2021-02-20

12 Pages3253 Words111 Views
Context of business

Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1 ...........................................................................................................................................1Impact of macro environment on current situation.....................................................................1TASK 2 ...........................................................................................................................................3Leadership style of Debenhams and its relevance on their current situation..............................3TASK 3 ...........................................................................................................................................5Motivation theory........................................................................................................................5TASK 4 ...........................................................................................................................................6Recommendations for Improvement...........................................................................................6TASK 5 ...........................................................................................................................................7Reflection Report........................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES ...............................................................................................................................9

INTRODUCTION Business is defined as any organisation or enterprise which is engaged in industrial,commercial or any professional activities. Business represent organized efforts and activities ofindividual to produce or sell any goods or services for earning profit. Debenhams is one of thelargest and oldest departmental store of United Kingdom and having its branches in many majorcities and parts of UK. It was incorporated as a drapers store in early 1778 at 44 Wigmore Streetin London. This assignment includes impact of macro environment and a research on leadershipstyle to analysis its relevance in current situation. Motivation theory and recommendations arealso included in this project.TASK 1 Impact of macro environment on current situationDebenhams is considered as one of the largest and most recognisable British brand whichwas incorporated in 1778 as a drapers store but through a series of acquisitions and mergers itbecome one of the largest departmental store group of UK. It has also expanded in other parts ofworld and currently operating in around 66 countries (Debenhams, 2019). But recently thisorganisation is facing issues for its survival. This can be due to some drastic change in its macroenvironment. For analysis of impact of macro environment on its current situation use ofPESTAL analysis is made by Debenhams. PESTEL analysisIt provide a framework to analysis and monitor the macro environment or external factorsthat have significant impact on operations and success of an organisation (Oldman and Tomkins,2018). Political- This included factors related with political atmosphere of a country like traderelations, government attitude and polices towards business, etc. Political conditions of UK ismostly stable but in recent year Brexit issue has created negative impact on most of the businessthus, sales and profitability of Debenhams is also decreasing. It is also facing systematic risks ofoperating in many countries of world as this expose it to different type of political environment(Debenhams SWOT & PESTEL Analysis, 2019). Economical- This factors include a combination of prevailing inflation rate, saving rate,interest rate, foreign exchange rate and aggregate of demand and investment in an economy.1

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