Leadership and Business Environment: A Case Study of Amazon

CONTEXT OF BUSINESS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
SWOT and PESTEL analysis for Amazon..................................................................................3
Evaluation of the impact of changes in PESTEL factors............................................................5
Styles and leadership...................................................................................................................6
Suitable leadership style that will match the management style.................................................7
Responsibility, obligations and response in their ethics and social responsibilities....................8
Reflection.....................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Leadership and business environment are two different aspects to a business or a
company. Basically, leadership is a quality which generally exists inside a person who has an
excellent skill of leadership (Lima and da Silva Müller, 2017). On the other side, there is analysis
of business environment factors also very important to systematically deal with impact of these
factors. This report mainly discusses the leadership and business environment aspects of
Amazon. Basically, Amazon is the most popular American e-commerce venture which currently
serves in across the world. This report discusses impact of internal and external factors of
business environment on Amazon. Opportunities also has been discussed in this report which
upper management of company has generated through impacts of different factors. At the end, a
personal reflection also has been added in this report to describe the learnings.
MAIN BODY
SWOT and PESTEL analysis for Amazon
Currently upper management of each business have to consider both analytical tools and
frameworks within on workplace, named; PESTEL and SWOT, because these gives opportunity
to the management of a business for identifying key internal and external factors of the business
environment with their impacts. In this situation, these both tools have been used below for
Amazon.
SWOT analysis
SWOT analysis tool is generally used to identifying key internal factors of the business,
in which upper management of business have to use this tool (Schein, 2017). SWOT term shows
four major internal factors which has been discussed below;
Strengths: Currently Amazon is the most reputed e-commerce business in across the world, and
this is the actual strength of the business. On the other side, it has the biggest customer base also
in its respective industry, so this is another key strength of the business.

Weaknesses: Upper management of this business is able to expand its business operations only
in those countries or nations where most people knows about the technology and internet,
because app and website of Amazon always opens on the internet, so it cannot expand own
business operations in such countries where most people not knows how to use different
technological gadgets and software.
Opportunities: Currently the management of Amazon has an opportunity to highly attract many
customers in the market place by using digital marketing strategy in own marketing plan
(Hutchinson, 2017). On the other side, the business has opportunity to gain loyal customer base
by offering more quality services than other e-commerce ventures.
Threats: Existing higher competition is the main threat to busines. For example; eBay and
Alibaba give very tough competition to the business in market place. This is why huge
competition is main threat to business.
PESTEL analysis
This tool is also very helpful to different business and companies, because it gives
opportunity to businesses for identifying the impact of external factors of own business
environment (Wiggington, 2018). PESTEL term projects six key factors which has been
discussed below;
Political factors: These factors affect to Amazon in the market place, because no matters
company run in which market place, because it always has required to follow all guidelines and
rules & regulations which has formulated by the local government. For example; these factors
affect to company for fulfilling the obligation of taxation.
Economic factors: Economic factors also influences to business operations of Amazon, because
it highly grows in only such countries which has well-developed economic conditions. For
example; the UK’s current economy is facing a little slowdown, in which this factor can affect
business in negative way.
Social factors: Currently the UK’s social factors are positively affecting to Amazon, because
most people here like to buy products and services only from such ventures which provides
quality services, and there is Amazon has already provided many quality products and services.