Business Context: SWOT and PESTLE Analysis, Leadership Styles

Context of
Business
Table of Contents

INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
SWOT Analysis.......................................................................................................................................3
PESTLE Analysis....................................................................................................................................4
Evaluate how changes in PESTEL factors has influenced Opportunities and Threats.............................6
Leadership styles.....................................................................................................................................7
Recommend appropriate leadership style that will help them meet their business objectives..................8
Critically comment on their Corporate Social Responsibilities...............................................................9
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................12

INTRODUCTION
The term business context is based on to analyze environment of business which should
be operates but context analysis considers the external environment of business such as internal
and external (Bocken, Boons and Baldassarre, 2019). For this assessment, selected organization
is Ryanair is a largest European airline which is scheduled by passengers and carried out more
global passenger as compare to any other airline. It was founded in 28th November 1984 and it
should operate more than 400 aircraft with single 700 charter aircraft. In this report, various
topics are covered which are named as SWOT analysis, PESTLE analysis, changes in pestle
factors, leadership style, recommend leadership style which help them to meet its objectives and
corporate social responsibilities.
MAIN BODY
SWOT Analysis
This analysis is a technique of assessing four aspects of business used to develop their
competitive analysis and evaluate their position to develop their strategic planning (Dörndorfer
and Seel, 2020). It is a technique which is used to identify their firm strengths, weakness,
opportunities and threats. To identify their strength, weakness, opportunities and threats with
context to Ryanair which are described below:
Strength
 Low costs: Ryanair airline has low cost
of any European airline whether they
should be measured by cost per
obtainable seat or cost per passenger.
 Innovation: This airline has innovate
new technology in flights due to
changes in nature and low cots
revolution such as automated drop bad
Weakness
 Perception of brand: Many years
providing their success what customers
want and safely travel at low fare.
Ryanair brand has should be performed
poorly in terms of pools, surveys or
awards.
 Refunds: Customers should be
engaged about refund policy but this

and hand luggage only travel. airline has some issued with refund
claims with proper time frame so that
customer are unhappy about this issues.
Opportunities
 Assistance of government: This
airline has 53 firms for benefit from
bank of England due to covid19 but
Ryanair has taken 800 million billion
Euros in lending (Islam, Tariq and
Usman, 2018).
 Improved customer service: It should
move towards their quality service
which will include more attractiveness
look and fewer clicks on booking,
better seating should be allocated and
relaxation of luggage restrictions and
boarding passes on airport.
Threats
 Loss of focus: Any distraction are
arises of management for providing
safe and secure travelling if there is
could damage its track record the it is
one of most consistently profitable
airlines. Threat is focus on past decade
this would have a major impact of
acquisition with different models of
business.
 Availability of vaccine: CEO of this
airline shares that over air traffic are
not normal until vaccine is not available
for people. They reach their customers
with milestones and people need to be
safe in crowd so that everything return
in normal people.
PESTLE Analysis
It is a tool which can affect macro environmental factors or external factors that will have
directly impact of organization whether it is started in business or enter into existing business in
international marketplace. This analysis consists of firm to track their services and business
environment which they are operating or launching new project, goods and services. For
Ryanair, firm needs to be flexible so that it used a range of different scenarios manager and
professionals can use this analysis to taking a strategic business decision making.
Political: These factors determine all government intervention in an economy and
influence such economy that would be a certain industry (Holloway and Humphreys, 2019).