SWOT and PESTEL Analysis of Whitbread Plc

Context of Business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Task 1...............................................................................................................................................3
SWOT Analysis of Whitbread Plc...............................................................................................3
PESTEL Analysis of Whitbread..................................................................................................4
Task 2...............................................................................................................................................4
Analysis of influence of PESTEL factors on Opportunities and Threats of Whitbread Plc........4
Whitbread's utilization of Strengths in nullifying Threats and Weaknesses affecting
Opportunities................................................................................................................................5
Task 3...............................................................................................................................................6
Comparing and contrasting different leadership styles................................................................6
Task 4...............................................................................................................................................7
Task 5...............................................................................................................................................7
Task 6...............................................................................................................................................8
Reflection on learning by doing this report.................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business environment refers to the combination of internal and external factors
surrounding a business organisation and affecting its operations directly or indirectly.
Management must consider these factors while undertaking planning and strategy formulation in
order to suitable policies and strategies (Gandolfi and Stone, 2017). The present report is based
on UK based budget hotel Whitbread Plc which is a leading hotel of the hospitality sector. In this
report, in the context of Whitbread, internal and external environmental analysis will be
performed and along with this its leadership styles and ethics and responsibilities undertaken will
be discussed.
MAIN BODY
Task 1
SWOT Analysis of Whitbread Plc
Strengths
Highly skilled and motivated human resources
due to training, learning and developmental
programs.
High Brand equity and customer satisfaction
due to excellent CRM department.
Better services quality due to automated
activities.
Weaknesses
Low contribution margin and profitability
which below the averages of industry.
High attrition rate of human resources.
Poor organizational structure restricting
expansion.
Poor demand forecasting leading to missing
opportunities.
Opportunities
Emerging new markets due to governmental
trade agreement.
Higher revenue generation through online
channels.
Changing consumer behaviour has created new
streams for revenue and new categories of
products too.
Threats
Poor supply of innovative products causing
swings in sales revenue.
Threat of new lawsuits and environmental
regulations affecting product categories and
standards too.
Technological adoption by competitors.
Trends consumer buying behaviour causing