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PESTEL Analysis Assignment

   

Added on  2020-10-05

11 Pages2873 Words328 Views
PESTEL Analysis

Table of Contents1.Importance of PESTLE Analysis and its significance for organisation..............................32.List of the PESTEL factors..................................................................................................3CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8.........................................................................................................................................................8

INTRODUCTIONPESTLE Analysis is usually utilise for assessing the business macro environment as wellas is done before SWOT analysis. So, as part of developing process or establishing a businessinto market this is essential for Barclays to perform the PESTLE analysis. In this report some ofits importance, impacts and lists are mentioned in this report.1.Importance of PESTLE Analysis and its significance for organisationPESTEL Analysis is considered as a techniques which is applied by the marketers inorder to analysis as well as monitor the external environment factors of marketing which has animpact upon firm (Florin, 2014). Also, it can develop opportunities and threats both for thebusiness. So, the main purpose of performing this is to:Identify the recent external factors effecting a businessFind out the outsiders factors which may modify in futureExploit opportunities or prevention against threats better than rivals.Importance of PESTEL Analysis:This analysis plays a vital role in the business growth. Either it is in product lineexpansion or initiating a new business in another location, this is a key in formulating strategiesas well as planning.Therefore, some of its significance on Barclays Plc are mentioned below:This Assists Barclays Plc in finding essential changes into political, economic, social,technological, environmental and legal factors. As economic factor consists all essentialtrends related to economy like wise political factors involves political stability etc. thisaids Barclays in accomplishing their goals. Aids respective firm in performing strategic planning in order to expand its business.Alertness Development: PESTLE analysis assists Barclays Plc to prepared for futurethreats which arise timely due to external factors. Exploit Opportunities: PESTLE analysis aids in exploiting opportunities which raisefrom external factors as lower interest rates is an opportunities for Barclays PLC as thisenhances their services demand.Deeper Understanding: PESTLE analysis helps Barclays plc to easily understand allexternal factors which effects business environment. At the time of developing new3

products, this enhances strategical thinking, deeper understanding of many factors suchas technological trends, laws and so on.2.List of the PESTEL factorsPESTEL Analysis is useful for examining the surrounding where firm operates as well asaccessing external factors that influence the organisation in the market they operates (Grünig andKühn, 2015). Some of PESTLE factors of Barclays Plc are listed below:(Source: PESTEL Analysis. 2019)PESTEL FACTORSPolitical FactorsEconomical FactorsPolitical stability in existing market.Regulatory practicesImportance of local governmentSystem of governmentArmed disputesChange of governmentInflation ratePerformance of economyDescending pressure on customersexpenditureEnhancing trade policy liberalisation Economic CyclesSocial FactorsTechnological FactorsLeisure interestsMedia OutletsResearch and developmentSupply chain partners empowerment4

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