This case study analyzes the impact of macro environmental factors on Debenhams and provides recommendations for improvement and motivational theories to overcome the current situation.
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Table of Contents INTRODUCTION...........................................................................................................................1 MAIN BODY...................................................................................................................................1 Impact Macro environment had on current situation of Debenhams.........................................1 Debenhams leadership style........................................................................................................1 Suggestions for motivational theory.........................................................................................2 Recommendation for Improvement..........................................................................................3 Experience In This Report.........................................................................................................4 CONCLUSION................................................................................................................................4 REFERENCESS..............................................................................................................................5
INTRODUCTION Business is an organization where people work together to earn money. They sell product s to the customer and provide services to them. Business earn profit by selling their products and services. This case study is about Debenhams departmental store in the united kingdomand this will cover micro environmental impact on the company in current situation and also analyze and covermotivational theories and leadership style they can apply to over come from this current situation for this company.This project will help employees for motivation andsuggestand improve the leadership style, management style and strategies that company can apply to overcome from current situation. MAIN BODY Impact Macro environment had on current situation of Debenhams There are many macro environmental factors that can had impact on theDebenhamsbut the main factor which impact on company was social and cultureandbecause of thismacro factors they had face this current situations. This macro environmental factors impact on this company and their failure - Social and cultural This factor includeliving styles , heritage and religions that impact on companies strategies . That how they are following trends and satisfying customer demand and on the other side Debenhams does not follow the newfashion trend and they were they werecontinually playingcatch up with many of their main Rivals , John Jewisand this company also fails to predict new upcoming trends . That was the main reason they are facing this current situation . The main reason behind company failure was they were to much quick in expansion plans they make many mistakes like they were sellingtheir product on salemore less then product price and they were suffering fromlose (Andersson S 2017) Company wasalso suffering from loss becauseDebenhamswanted to grow quickly and they were makingstores andtheir primary sited and large property comesup with a big rend and that's make difficulty for companyto come out from this situation and it was difficult for them to give up on those situations. Debenhams leadership style Leadership style always plays importantrole in company formation and a good leadership stylehelp organizations to run smoothly and effectively andIn a past years Debenhams company was usingDemocraticleadership style becausethey were working as 1
group, leaders were treating their staff equally and welcoming themand they were showing theircustomers thatthey care abut their well being and supporting their shopping experience. They also treated their staff well like they are most valuable member in the team.Management was helping them if anyone of them wantto push the boundaries and take the initiative the initiative them they were helpingbut in a current situation they did not follow the same leadership style. Leaders did not satisfy their customer because they were not followingnew fashion trends that make customers unsatisfied from their services. They were busy making new stores and forget about their team members. They did not involves their staff members to take any decision and did not ask for any ideas or suggestions to overcome from this current situation s , they only focus on how they can expand their business all over the world . Lack of training to new employees is also a reason for them that they are facing this current situation, management did not take care ofcustomers as well as staff members because this change in their leadership style Debenhams departmental store field in their business. Suggestions for motivational theory Employees motivation is important for Debenhamscompany because without their workers it is impossible for company toovercome from this situation so theyshouldapply Maslow,s motivational theory to motivate their employees in this situation(Faletar J 2016). This could help them them to stay motivated because this is to much effective andbeneficial for organizations ALDERFER'S THEORYmotivational theory Relatedness Needs- employees physical requirement like cloths , food and sleep ,this are basic requirement of employees . Company 's managers can fulfillthose basic needby providing them better and comfortable working environment. they can givebreaksbreaks for drink and lunch etc. this can helpemployees to keep them motivated in this situation(Faletar J 2016) Physical needs are important but employees security are more important they can provide security and well-being to the employees. securities like financial security health related security and accidental are are needs of employees this can employees as well company. If workers will get this all security then they can work without fear and they can archive goals for company . Existence Needs-Social need are also importantfor employees so theydo not feel anydepression in this conditions. Family , friend are important to fulfill this social need. Mangers of the Debenhams should introduce every employees with each other so they can work 2
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like a team . They should also provide them leaves so they can meet with their family and work freely in an organization Growth Needs-Every employees deserve respect companymangers should respect them and they should give them reward and promotions when they does well. It will impact on employees and they will try to work more better and efficiently .it is important for mangers to reach full potential of the employees they should tell them their capability so they can motivate and work with their full potential.They can give them challenging work , task and also can invite them to participate In decision making. This will defiantly help Debenhams to keep their employees motivated. Recommendation for Improvement I would like torecommend Debenhams company managers to use Strategicleadership style because in this case study I have found that company does not have proper strategies for improvement and growth (Faletar J 2016). they should follow this because this strategy will help leaders to focus on company's main operations and growth opportunities , strategic thinking will support multipleworkers at once. Managementplays impotentrole in the company and Management also can use practices that can boost working capacity of the employees like team work . Team work will helpemployees to do work faster and better because individual can do any task in less time they take time to do any work but in team work they can do workin less time and employees will learn to take decision within an group management can also give them responsibilitytoemployeessotheywillmoreresponsibleanytheycanunderstand responsibility. Management can motivate them to participate in challenging task. Training is one of the most important part of an organization company should give them a proper training. it will help employees toknow their standing and their actual performance so they can improve his performance. They shouldshouldremove current strategies because this can be reasonfor their failure so they should remove and implement some new strategies which will help them to improve their situation in near future. Company should change their organizational structure , complicated structure create problems for employees and they cannot sharetheirthought to the mangers and leaders. Experience In This Report According to this case study I have learned that there are many micro environmental factors that can affect business (Shuen A 2018). If wewant to run our business thenIt is 3
important for us to understand new trends and demand of the customers. This small small things can also create a big problem for usand with change we should also make changes in our business , leaders and mangers have impotent role in business. it impact on employees according to how they are treating them , that is impotent for them to understand need and treat them well so they can feel good at workingin an business. Replacement of new strategies and implementation of new strategies can help in business growth, it can impact on business if we do not use new strategies in a business. I have also learn from this report writing that business expansion is good but we should also see financial problems and rightway for that. If any organization is doing any mistakeswhich is impacting their business then they should find the solution to solve problems so their business can run again properly and smoothly CONCLUSION As per the case study it has been analyzedleadership theory that can improve current situation ofthe Debenhams departmental company and suggestions to overcome from this situations,motivationaltheoriestheycanapplytoovercomefromthissituation, recommendation and suggestions for employees to keep them motivated through motivational theory . It has been discuss and research that on the Debenhams leadership style and relevance to their current situation and new motivational theories that can motivate their employees and recommendation for improvement based on this research . it has been also concludeexperience in writing this report and understanding in this case study. 4
REFERENCESS Andersson, S., 2017. Assessing Job Satisfaction Using Herzberg’s Two-Factor Theory: A Qualitative Study Between US and Japanese Insurance Employees.IAFOR Journal of Business & Management.2(1).pp.22-35. Bell, E., Bryman, A. and Harley, B., 2018.Business research methods. Oxford university press. Bocken, N M. And et.al., 2016. Product design and business model strategies for a circular economy.Journal of Industrial and Production Engineering.33(5).pp.308-320. Faletar, J. and et.al., 2016. Motivating employees in a wood processing company before and after restructuring.BioResources.11(1).pp.2504-2515. Mansuy, N. and et.al., 2019. Contrasting human influences and macro-environmental factors on fireactivityinsideandoutsideprotectedareasofNorthAmerica.Environmental Research Letters. Myers, M D., 2019.Qualitative research in business and management. Sage Publications Limited. Shuen, A., 2018.Web2.0:A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. O'Reilly Media. Ulubeyli, S. and et.al., 2019. Strategic Factors Affecting Green Building Industry: A Macro- EnvironmentalAnalysisUsingPESTELFramework.SakaryaÜniversitesiFen Bilimleri Enstitüsü Dergisi.23(6).pp.1042-1055. 5