This report discusses the concept of continuous improvement in business, its benefits, sources of information gathering and actions to be taken by management. It highlights the advantages of continuous improvement such as increased productivity, improved quality, lowered costs, decreased delivery times, improved employee morale and reduced employee turnover rate. The report also suggests sources of information gathering such as continuous improvement software and employees. It further recommends actions to be taken by management such as conducting regular meetings, engaging in employee involvement, training sessions and performance appraisal. The report concludes that continuous improvement is crucial for any business looking to improve its operations and increase profits.