[SOLVED] Wintergrove Education and Care Service

This document provides a comprehensive business plan for the Wintergrove Education and Care Service (WECS). The plan outlines marketing objectives, such as annual growth in terms of customer base by 10%, building customer loyalty through superior service, and increasing referral rates. It also covers strategic relationships with other child care organizations to co-sponsor parent education seminars and share research work. Additionally, the plan addresses change management within WECS to effectively manage changes and ensure accessible services to isolated communities. The document includes guidelines for advertisement, promotion materials approval, educator responsibilities, and related policies such as enrolments, confidentiality, family laws, community ethics, and records.

Running head: INCORPORATING A CHILD CARE SETUP
Incorporating a child care setup
Name of the Student:
Name of the University:
Author Note:

2INCORPORATING A SCHOOL
Contents
Part 1: Coordinate organisational and strategic planning................................................................3
Background..................................................................................................................................3
A profile of Wintergrove Education and Care Service (WECS) and its users............................4
A Statement of Philosophy and Principles..................................................................................4
Philosophy...................................................................................................................................4
The Principles..............................................................................................................................5
Organisational Goal.....................................................................................................................5
Communication plan....................................................................................................................7
Evaluation process.......................................................................................................................7
SWOT analysis of the child care setup............................................................................................8
Part 2: Enable organisations to meet legal requirements, give direction for effective management
of the organisation and implement evaluation processes..............................................................10
Employment contact with the Staffs..........................................................................................10
Staff performance Appraisal......................................................................................................13
Management report....................................................................................................................18
Part 3: The Budget that will make the business profitable............................................................22
Funding Grant............................................................................................................................22
Part 4: Establish the profile of the organisation and market its services.......................................22
Principle.....................................................................................................................................24

3INCORPORATING A SCHOOL
Guidelines..................................................................................................................................24
Part 5: Manage changes in the organisation..................................................................................25
Principle.....................................................................................................................................26

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Part 1: Coordinate organisational and strategic planning
Wintergrove Education and Care Service
A community sector, not for profit, education and care service is opening in Wintergrove,
NSW.
2a) Background
Millions of children around the world fail to reach their potential in cognitive
development because of multiple factors like poverty, poor health and inadequate care. Early
cognitive development is one of the major factors that controls the performance and progress of a
child in the later stage in life. Early child care setup learning also contributes to children’s health
and nutrition status. Here we will cover the “Wintergrove Education and Care Service (WECS)”
and its efforts in enriching children’s lives, community and preserving nature.
2b) A profile of Winter grove Education and Care Service (WECS) and its users
WECS provides spacious, well lit and well ventilated buildings, with a roofed play area
and adequate bathrooms. Separate kitchen and store area. Contain 4 buildings spread over the
town with capacity of 3 rooms in each building. Maximum number of children that a room can
accommodate would be 18. Age is the most important factor for enrolling children. WECS
recommended age group is 3 Yrs – 5 Yrs, however there are exceptions as well. WECS
maintains ratio of educators to children equals to 9:1.

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All the educators are diploma holders and experienced in the early childhood sector.
Along with the educators we have the ancillary support staffs as well to facilitate the smoother
services, for each building there is a cook, administrative assistant, cleaner and security. All of
the centres operate five days a week and all of them remain open from the morning 7 AM till 5
PM in the evening.
2c) A Statement of Philosophy and Principles
Philosophy
WECS is committed to services which reflect its core values of leadership, integrity,
respect, innovation and teamwork. WECS believes that all children has a right to experience best
start in life and hence WECS is engaged in facilitating warm, safe, secure education and care
services to the community keeping care for environment which also foster quality learning and
characteristics development of a child.
The Principles
 Providing education by best practices that build a solid foundation for children’s lives,
preserving their unique family and cultural identities and increasing their personal
abilities.
 Learning approach – Play Based, which connects the children with nature and makes
them confidant learner and effective communicators.
 Connecting with the individual families if a child to acknowledge that the families play
significant role in children’s life and in their overall development.

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 Educators promote children’s learning and development in line with philosophy and core
principles of WECS
 Continuous skill and professional development of the educators
 There are regular sessions to seek feedback and inputs from the stakeholders to guide
continuous service improvement
2d) 1. SWOT analysis of the child care setup
The internal and external factors have great affect on the child care setup they can be
evaluated by finding out the strengths, weakness, opportunity and threat for the business concern.
There are certain external as well internal factors which affects the running of this child care
setup they are being discussed below:
 Strengths:
The child care set up serves people of different age group both by providing jobs to
educator and other staffs and providing care to the small children.
The child care is such a vital part of life that it has a strong association with the public.
Affordable child care fee structure.
Regular staff survey providing assurance of good service towards the children.
Proper Partnership with staff and management.
 Weakness:
Limited Growth on the basis of adults it only provide education facility to small
children
Increase of competition with other profit making organisation.

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Faces economical as well operational inefficiency while performing the work being a
charitable organisation.
 Opportunity:
Start some trips or outing that will attract more number of children.
Feast between other child care setups are to be arranged so that the children can learn
new things from the other children off different groups.
Presence of decorated play ground auditorium swimming pool or other learning
abilities will attract more children.
Proper payment to staffs spo that they provide adequate service to the children with
punctuality.
 Threat:
The child care setup only attracts those adults who have children and lack attention of
the other group of adult.
Other such charitable child care setups that provide better facilities at lower cost can
be threat.
It being a charitable institution lacks the attention of the people with good income per
annum as the compare it to the other private child care setups in terms of fee
structure.
2d) 2. Organisational Goal
The goals of Child Care Services Association reflect our work ethic and dedication to
improving the child care system. They guide us in our decision making and how we steward the

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resources entrusted to us. These goals and objectives enable CCSA to become an agency that
truly makes a difference.
Objectives:
 Make child care subsidy resources and information available to families.
 Advocate for increased child care subsidy for families locally, statewide and nationally.
 Conduct research about the need for, benefits and costs of child care subsidy.
 Provide consultation and information to agencies, organizations and public policy-makers
interested in improving the affordability of child care.
2d) 3.Communication plan
As a child care provider, you soon discover that developing positive relationships with
parents is critical to providing the best care possible to their children. Here are 3 key steps to
follow when having difficult conversations with parents. Parents and children are a two-for-one
deal: Developing positive relationships with parents is critical to providing the best care possible
to their children. However sometimes you already have a relationship with the child’s parents—
they may be related to you, live in your neighbourhood, or be friends or acquaintances. This can
be a real benefit since you might already share an open, trusting relationship with the parents.
But this familiarity can also raise some challenges when you are caring for their children.
2d) 4. Evaluation process
The educators of the child care set up should be evaluated to increase the efficiency level
and to provide better quality of service day by day.
Suggested methods a supervisor can adopt to evaluate the educators are

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1. Spot checks which are done informally.
2. Checking lesson plans, records of work and child care providers’ evaluations of the activities
they carried out on a weekly basis.
3. Observations – the supervisor observes the staff member at work, noting his/her strengths and
weaknesses, based on certain selected criteria.
4. Checking attendance and punctuality
Monitoring the educators is important to evaluate the service provided by them The
monitoring process should include the following:
1. Observing and assessing children’s progress through observing, listening to and discussing,
and collecting children’s work.
2. Observing and assessing child care providers and other staff against their roles and
responsibilities.
3. Observing and assessing parental involvement in supporting the developmental process of
their children.
Part 2: Enable organisations to meet legal requirements, give direction for effective
management of the organisation and implement evaluation processes
2a) Job profile of the educator in the child care set up.

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Day care teachers incorporate learning opportunities using a child's natural inclination to
play. Therefore, these teachers must create and implement activities and lesson plans that
simultaneously engage and educate children. In addition to teaching, these day care workers
often must provide diverse basic care needs, including supplying proper nutrition, performing
cleaning duties and dealing with behavioural issues. They also are occasionally tasked with
speaking with parents to discuss a child's educational development. Working at a day care is both
mentally and physically demanding, and aspiring day care teachers should be prepared for the
sometimes rigorous requirements of this position.
2a) 1. Employment contact with the Staffs
Contract with educator of the child care set up
Contract for Employment
It is hereby agreed between the Child care setup
Board of Child care setup and
Last
Name: Smith First
Name: Jane MI: A. SS#: 111-11-1111
Address: 111 Any Street, Any City, Any State, 11111

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That Any Child care setup offers the above named person the position of classroom educator
for the 2016-2017 child care setup year.
 All workers are liable to the bearing of the Administrator, as appointed by the Board of
Directors of the Child care setup. The Administrator has the specialist to procure,
allocate, assess and fire representatives. A worker might be ended whenever and without
earlier notice for any reason which, in the sole assessment of the Administrator, is in
opposition to the interests of Any Child care setup, and the Child care setup should never
again be committed to give any wages or advantages past his or her last day of work.
 For showing administrations legitimately and appropriately played out, the child care
setup might pay the worker, at the circumstances indicated thus, as per this agreement, in
accordance with the child care setup's installment plan. In the event that a representative
can't satisfy their commitment for the length of the agreement for any reason, Any Child
care setup should never again be committed to give any wages or advantages past his or
her last day of work.
 Workers must submit to all Any Child care setup staff approaches and methodology as
delineated in this agreement and which are expressed in the Any Child care setup
Employee Handbook. These arrangements and strategies might be changed without take
note. Likewise, all representatives are relied upon to comprehend and bolster the
instructive logic and polices of Any Child care setup, as supported by the Board of
Directors, and to work faithfully and professionally to do the mission, objectives and
goals of the child care setup.
 Educators shall possess and maintain the proper license(s) required by the Any Child care
setup Board.

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In addition to regular and customary classroom responsibilities and duties, employees may be
assigned additional duties, both inside and outside the classroom, which may be necessary for the
proper functioning of the child care setup.
Contract Employment Period:
Both parties agree that there is no contractual obligation to the other after the end date of
this 1-year employment contract, and the employee understands that he/she has no legal cause
against Any Child care setup if a contract is not offered to them for a following year.
Annual Salary (before taxes): $40,000
The salary shall be paid by the last calendar day of the month in 12 equal monthly
instalments subject, however, to termination for any reason by either party before the end of the
Contract Employment Period, in which case the employee shall be paid only through his/her last
date of work. 5 paid personal days are provided, and absences for any reason will be deducted
from the monthly salary after those days have been used by the employee.
The employee may participate in any benefit program that may be offered by Any Child
care setup for which they are eligible.
Licensure:
Type of degree/Educator's Certificate held: Any State Teaching Certificate #11111111
Date Issued: 06/01/12
Expiration Date: 06/01/17

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I have read, understand and agree to the terms and conditions described above and I accept this
employment contract.
Employee's Signature: ____________________ Date: _____
Administrator's Signature: ____________________ Date: _____
Board Action:
Employment authorized by: ____________________ Date: _____
2a) 2.Staff performance Appraisal format
Educator appraisal Form
Full Name
Job Title
Review Date
Review Period
Manager conducting review
Educator/staff member’s signature:
Manager’s signature
Appraisal must be linked to job description, role and responsibilities.
For nominated supervisor and educator/staff member to complete together
What was your major

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achievement in the review
period?
What professional development
activities/courses have you
undertaken?
What are you professional
development goals (what would
you like to learn/improve)?
Did you achieve the goals that
you listed in you previous
performance appraisal, and if
not, why?
What could we do to improve
your performance in your
current role?
What do you see as your key
strengths?
What do you see as key areas
for improvement? (Are there
any aspects of the job you find

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difficult?)
Nominated Supervisor to complete and discuss with educator/staff member
Did the educator meet the level
of performance expected?
(Clarify job role and
responsibilities if required).
General Outcomes
DESIRED OUTCOME Excellent Satisfactory Poor Unsatisfactory
Upholds our service philosophy
Always follows policies and procedures and
Code of Conduct
Actively works to understand all requirements
under the National Regulations
Actively works to understand the National
Quality Standard
Actively works to understand the Early Years
Learning Framework
Works collaboratively as part of our team of
educators
Communicates professionally with educators
and families

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Contributes to QIP
Handles all grievances and complaints
professionally
Committed to continuous improvement
Effectively manages time
Keeps up-to-date documentation as required
Carries out responsibilities professionally
without supervision
Participates in meetings
Participates in professional development
Uses resources efficiently and respectfully
Takes the initiative to implement creative and
innovative strategies to maximise children’s
learningActs and dresses professionally at the Service
at all times.
Excellence Area One
DESIRED OUTCOME Excellent Satisfactory Poor Unsatisfactory
Contributes to curriculum development
Engages in conversations and debates about
the EYLF (or other approved framework)

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Engages with children to understand their
individual needs, interests and culture
Proactively works to ensure each child is
included and feels comfortable participating in
the program.
Engages with families to help build the
curriculum together
Ensures routines maximise learning
opportunities
Excellence Area Two
DESIRED OUTCOME Excellent Satisfactory Poor Unsatisfactory
Adequately supervises children at all times
Aware of child protection requirements
Actively works with children and families to
meet individual health needs
Follows hygiene policies and procedures
Manages injuries, trauma and illnesses and
completes forms when necessary
Administers medication safely and in
accordance with our guidelines
Maintains confidentiality of children with
medical conditions
Aware of sleep, rest and clothing needs and
safety
Promotes healthy eating with children and
ensures drinking water provided at all times
Provides opportunities for physical activity

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Participates in planning and drills to manage
emergencies.
Excellence Area Three
DESIRED OUTCOME Excellent Satisfactory Poor Unsatisfactory
Sets up indoor and outdoor spaces safely
Follows Work Health Safety obligations
and requirements
Contributes to safe premises and equipment
Immediately responds to any hazards, either
reporting them to the nominated supervisor
or dealing with them appropriatelyActively works to reduce risks and hazards
Contributes to sustainable and
environmentally responsible practices
Provides sufficient resources and
equipment to ensure participation by every
Sets up play spaces to facilitate interaction
between indoor and outdoor environments
The above format is used to draw a descriptive feedback of the educators for their appraisal.

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2b) Access And policy
Winter Grove Education and Care
Service
Access and Equity Policy
Legislation:
Education and Care Service National Law Act 2010, Health Records Act 2001, Equal
Opportunity Act 2010 (Victoria), Children, Youth and Families Act 2005
Rationale: This policy provides framework for our access and equity programs. Basically the
disadvantaged groups of community are the targets groups for the purpose of the policy.
Developing relevant access and equity programs for particular groups to ensure appropriate
levels of assistance is required in the child care set up. Children’s development and mental health
is fostered when their families are supported and their culture is respected.
Aim: WECS aim to have an access and equity policy to make sure that services are effectively
accessible by the all groups of community. WECS creates an environment where staff, children

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and families are valued and respected irrespective of their increasingly diverse characteristics
(Like Race, Religion, Gender, Disability etc)
Procedure: The Director corporate will be responsible for overall coordination. There are range
of programs and strategies targeting particular groups to promote awareness and improve access
to the services provided by us. There will be issues and strategies to deal with any issues will be
reflected in operational business plans.
 The Staffs will be respectful of differences and uniqueness of others
 Staff will act as role model for positive behaviours and attitudes
 To develop children’s sense of identity by nurturing self esteem
 To develop children’s awareness of their own country’s cultures including Australia’s
indigenous culture.
 Staff will provide a diverse range of images about the lifestyles of families, gender, roles,
cultural backgrounds and human ability.
 To encourage children’s respect for others’ beliefs and lifestyles
 To develop children’s ability to deal with unfairness and bias shown to them.
 To provide opportunities that encourages children to participate in all experiences and
have access to all materials provided.
 To ensure that staff feel valued and supported in their efforts to provide an inclusive and
individualised program for all children.
Links to Quality Areas and Standards:

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Facilitating the families the right and capacity to take shared decisions with educators about
their children. Design programs and curriculums to preserve the unique characteristics and
culture of separate groups. Act ethically with integrity.
Links to Other policies:
1) Privacy and Confidentiality Policy
2) Access to the Service
3) Children’s Programming
4) Staffing – code of conduct
5) Code of Conduct Policy – Parents, Guardians and Volunteers
6)Child Orientation and Enrolment Policy
Source:
1) Community Child Care Association will provide advice and support when required.
2) The DEECD website provides detailed information on the provision of Early Childhood
Intervention Services (ECIS) in Victoria.
http://www.education.vic.gov.au/ecsmanagement/intervention/default.htm
3) Information and application kit for Kindergarten Inclusion Support Services for children with
severe disabilities. Available at

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http://www.education.vic.gov.au/ecsmanagement/careankinder/inclusion/disabilities.htm
Policy Reviewed by: Project Officer, Community relations Approved by: Ombudsman
Signature: _______________________ ______________________
Date: ____/____/____ Date: ____/____/____
Next Review Date:_____/_____/____
Part 3: The Budget that will make the business profitable
3b) Sales fore cast for the year of the child care set up
Services
Average Rate
Per child per
day
Average no of
services provided
per day
Total Earning
Per Month*
Average no of
buyers in the
event
Total Earning
Per Month
Average no of buyers
in the event
Total Earning
Per Month
Average no of
buyers in the event
Total Earning Per
Month
Long day care (child care centre) $55 22 $26,620 23 $27,951 24 $29,348.55 25 $30,815.98
Pre-school $35 36 $27,720 38 $29,106 40 $30,561.30 42 $32,089.37
Babysitter $10 19 $4,180 20 $4,389 21 $4,608.45 22 $4,838.87
Outside of School Hours Care (Per session) $22 16 $7,744 17 $8,131.20 18 $8,537.76 19 $8,964.65
TOTAL 93 66264 98 69577 103 73056 108 76709
11th Month - 12th Month1st Month - 3rd Month 4th Month - 5th Month 6th Month - 10th Month

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INITIAL INVESTMENTS & CONTRIBUTION PER
PARTNER
Particulars
Amoun
t
Total
Amount
Registration Cost:-
Business Registration Charges $2,000
Domain Name & Logo Registration
Charges $600
License for Operation $700
Solicitor's Fees $500 $3,800
Set-Up Cost:-
Security Deposit for Rented Premises $12,000
Interior Cost $3,000
Shifting Equipment engaged $1,000
Vehicles $2,000
Office Equipments $3,000 $21,000
Operational Expenses:
Purchase of Supplies & other $1,250
Software Installation charges $800
Advertisement & Promotion related $1,600
Stationery Items purchase $100
Other Misc. Expenses $2,000 $5,750
TOTAL INITIAL INVESTMENT $30,550
Capital Contribution by Partners:
Issue of share capital $19,550
Loan from Bank with interest rate
@9% P.A. $15,000

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TOTAL CAPITAL $34,550
Balance Fund in Hand $4,000
3c) Funding Grant
Certain places provide grants for child care setups. Few of the grants that this child care
set up is eligible for are:
 Queensland tenders
 National grants
 New South Wales grants
 Queensland grants
 Victoria grants
 Western Australia grants
 South Australia grants
 Northern Territory grants
Part 4: Establish the profile of the organisation and market its services
4a) Marketing plan to promote winter grove child care set up:
 Host an event that in which peoples will be invited to join the activities that are being
hosted by your child care set up. This will increase the public communication with the
school and will help to know the child care setup better.

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 99% of the population is involved in social media today so the biggest outlet to spread or
promote a business is social media as it connects to the whole world this can be a good
marketing plan for the child care set up.
 Use the parents of the children in the child care set up for the promotional purpose as
happy parents will always spread good notion about the child care set up and that will
have a firm impact on the people in the society.
 Television is a very efficient way of marketing a product or a service as all houses
in a society are used to watching television as if advertisement for the childcare set up is
provided in the television it will hell p in better marketing of the product
 News papers as well as press release can be a vital point which cannot be
missed while making a marketing plan for a child care set up.
 A child care app can be made for the marketing process as the technological
world now days are used to software and application on mobile phone so this
marketing strategy may prove it to be good in case of a child care set up too.
4b) Marketing tool which is specially used for this child care set up is the press release:
Wintergrove Education and Care Service
Management: The Wintergrove education care and service is providing service to little children for
their proper upbringing by heiring good child care educators. The service provided is awesome for the
little children, the incentive care is provided by well trained educators who have acquired professional
efficiency.
An application is available in the internet which helps in applying for service as well as joining as an
educator in that service to provide education or support to small children. The application also depicts the

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different amount of fund structure which is required to acquire service at the Wintergrove education and
care service.
Principle
WECS will be promoted to wider community in a vibrant, positive and professional
manner through variety of sources. Marketing strategy will be based on an advertising effort as
well as strategic relationship with organizations related to child care.
Guidelines
Advertisement
 All the educators to advertise through various means – Notices, Business cards, Media,
flyers etc. However all the advertising must be approved by the coordination unit and
stakeholders before distribution?
 WECS Logo should be used in all advertising to create awareness
 Coordination units of WECS will use wide range of sources to promote the awareness
among all communities, keeping the goals in mind
 Educators will maintain utmost professionalism and confidentiality while using critical
information for advertising
 Promotion materials and cost should have prior approval from coordination unit
 Educators must ensure that wishes and restrictions and permissions for photographs,
information, family visits or any other kind of requests has been adhered to while
promoting.

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 Any statement, comment, commitment made in any situation may prejudice WECS, it’s
insurer and the educator.
Strategic Relationship with Other Child Care organizations
 There are many organizations that are resource base for the information regarding raising
children. WECS will be tapping into those organization’s customer base and take
initiatives to create legitimacy by co- sponsoring parent education seminars, sharing
research work and systematic mental growth plan that will attract their prospect
customers.
Marketing Objectives
 Annual Growth in terms of customer base by 10%
 Build customer loyalty through superior service and ensuring no churns
 Increase the referral rate by 5% per quarter
 Build the WECS brand to the point where it will become the superior child care service in
Wintergrove.
 Reduce the staff training cost while increasing the skills
Part 5: Manage changes in the organisation
There is a big challenge to remain accessible through all communities with ever changing
circumstances, WECS manages the changes effectively to shoulder and facilitate the service to
the isolated communities as well. By keeping clear agenda and wilful resources with a thinking
to bridge the gaps between local and outsider communities in Wintergrove. WECS has strong
change management plans to identify the areas of child’s mental health and their well being.

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Children’s profile is analysed and the outcome or the improvement points are being incorporated
within the service curriculum.
Principle
WECS educators should have access to latest details of each child along with their
families and communities at all times to ensure appropriate action can be taken when necessary.
Educators must bring the social and cultural challenges in the notice of the stakeholders if they
anticipate any major change. Management as well as educators to observe keenly, there they will
be able to identify the ideas for the improvement of child’s mental health and hence the
necessary measures can be taken to improve the mental health and wel being of a child with the
best practices appropriate for their future as well.
Guidelines
1) It is the responsibility of the parent to let the educator know the latest details of each
child enrolment and family laws and communal ethics
2) Changes related to any personal details of the child or any challenges with the society or
procedures of WECS should be provided as soon as they notice
3) Educators to review and validate the detail every month end and send notice / newsletter
to the parents
4) Educators to coordinate with the families and invite their feedback and opinions in a
quarterly sessions organized by WECS
5) Educators are certified professionals wo can identify the child’s mental health issues
(Global definition and symptoms of child’s mental health issues), and coordinate with