1CORE COMPETENCIES From: smith@netflix.com To:Reedhastings@netflix.com Cc: Subject: Description of Netflix’s core competencies Hello Mr. Hastings, This e-mail is to discuss the core competencies of your esteemed organization that has lead to the success of the company becoming one of the largest internet companies in terms of revenue. The core competencies have paved way for the competitive advantage and rise above the rivals. The business strategy of streaming videos online is one of the most important factors that has led to the success. Streaming of different shows and movies that cater to all the age groups has garnered appreciation as people now can choose the content they want to consume and not interrupted by any ad commercials. Netflix runs smoothly, provide videos of high definition quality, the subscription fee is nominal and efficient customer service has been appreciated by the consumers. The primary reason that permits Netflix to acquire more market is for the revolution of entertainment industry and the growing consumers all over the world. The subscription rates of consmers are increasing and are reaching to consumers all over the world. However, small changes can satisfy customers more in terms of their viewing experience. The suggestion page of Netflix can be according to the genre the consumer prefers and not by the show or movies they have already watched. It can allow consumers to follow their friends and people to see what they are watching to discover new content on the platform. The option for
2CORE COMPETENCIES searching content by searching the name of the director or actors. I will be highly obliged if you take out some time to discuss the suggestions. Thank You, Nelson Smith Director of Marketing and Sales Netflix smith@netflix.com Mobile: 929-876-9038 Fax: 929-170-9446 www.netflix.com