Building a Thought Leadership Profile on LinkedIn

This assignment focuses on leveraging LinkedIn for professional development in corporate accounting. It outlines an action plan to build a compelling profile, connect with relevant professionals and companies, and actively engage in industry discussions. The document highlights the benefits of using LinkedIn for knowledge sharing, networking, and establishing oneself as a thought leader in the field.

Corporate Accounting

TABLE OF CONTENTS
Task 3...............................................................................................................................................3
Goal to be achieved by having a LinkedIn account.....................................................................3
Action plan for achieving the goal...............................................................................................3
Task 4...............................................................................................................................................4
References........................................................................................................................................5

TASK 3
Goal to be achieved by having a LinkedIn account
The goal which I want to achieve by having linked in account is establishing myself as a
Thought Leader through making people believe that I have the skill on understanding in exact
manner in comparison to anyone else. Through LinkedIn account I want to explore and share my
own thoughts and knowledge with people. I would do same through answering inquiries in Q&A
section and will build strong relationship between the team member and experts. The advantage
to broadening network is attained by each LinkedIn user and same would be used by me through
joining or creating group. As it is one of the appropriate platform to be part of educative and
informative group where knowledge and other data is shared in easiest way; thus account will be
used to achieve the goal.
Action plan for achieving the goal
The goal of being a Thought leader through proving me different from others will be attained in
following manner:
 The initiate of achieving the goal will be done through building a killer LinkedIn profile.
 I will provide details relating to my talent and skills in summary section of profile so that
it could be easily accessed.
 Some keywords will be used to make it more interactive as well as attractive. It will
provide an ease in gaining attraction of people.
 I will highlight my qualification, experience and the projects completed by me; so that
people have appropriate knowledge about me.
 Lastly, I will join group and follow companies so that I create a broad network which will
assist me in attaining my goal.
LinkedIn can be said as a strategic tool for cultivating your network and developing your own
brand (McCabe, 2017). Thus, I will make strong connections in order to achieve my goal to
present myself as a Thought Leader.

TASK 4
I have joined groups and followed companies relating to corporate accounting and has been able
to explore my knowledge in areas such as Marketing, Taxation etc. As the articles provided by
this companies has enhanced by previous level of knowledge. In present scenario, strong
connections are necessity of attaining connections and the fact cannot be denied that LinkedIn
account assist is making these bonds (Pinder-Darling, 2016). With existing level of connection
and followers, I am able to know about various topics of accounts through reading articles on
weekly basis and it also provide me details relating to actual commercial view of Corporate
Accountancy and same will assist me in my business too. The companies to whom I currently
follow are: Westpac, Property Council…
My professional identity has attained a next level in LinkedIn, as I have broadened my network
from 100 connections to 250 connections along with many companies and groups which I
follow. Moreover, I am able to make connection with individuals with whom I could share and
discuss my vision and manner of achieving goals for accomplishing it. LinkedIn has allowed me
to make strong external relationship which has allowed me to be part of functions and seminars
relating to subjects such as corporate accounting, taxation. The knowledge gained through
attending this program has made me expert in my own subjects. The development in my
professional identity can be evidenced through assessing my participation in my LinkedIn
account. Moreover, I have made strong connections with the companies and groups relating to
accounts, finance and taxation. Breitbarth (2016), asserted that it is necessary for a professional
to have appropriate knowledge regarding its subjects before providing any opinion relating to
same. By actively engaging with groups through my LinkedIn account, I am now able to provide
solutions to problem relating to these subjects.
I will use Linked account in future to continue broadening my corporate accounting knowledge.
For same I will actively engage with the account and will recognize my peers relating to my
industry for their expertise. Presently, I have made 40 acknowledgements through participating
in post; articles etc and I will make efficient efforts to increase the same. Further, I will make
more connections with companies relating to corporate accounts to that I could enhance my
knowledge and explore more about the same.

REFERENCES
Books and journals
Breitbarth, W., 2016. The Power Formula for LinkedIn Success (-Completely Revised): Kick-
start Your Business, Brand, and Job Search. Greenleaf Book Group.
McCabe, M.B., 2017. Social media marketing strategies for career advancement: An analysis of
LinkedIn. Journal of Business and Behavioral Sciences, 29(1), P.85.
Pinder-Darling, A., 2016. LinkedIn: A Community of Practice.