(PDF) Corporate benefits of CSR activities

INDIVIDUAL REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
1 Issue that company facing .......................................................................................................3
2 Benefits of CSR projects..........................................................................................................3
3 Impact of Brixit .......................................................................................................................4
4 Reflation...................................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
This individual report is based on the Boots company, which is one of the largest
pharmacy led, beauty and health retailer company of UK. The retail pharmacy division is the
division of Walgreens Boots Alliance. This report is going to represent the issue that the
company is actually facing. Further the impact of Brixit on the issue and company will be
included. Benefit of the CSR will also be explained.
MAIN BODY
1 Issue that company facing
Boots is the largest beauty and health retailer also the pharmacy chain of the United
Kingdom, this has two other territories which is Ireland and Thailand. This company helps to
provide the more beauty and health benefits to the customers through their products. Recently,
company is facing issue of unemployment in the company. This issue in the company can be
build up by any of the reason like low wages, less and weak leadership and management of the
company that are unable to direct and lead the employees of the company effectively, legislation
or the policies of the Boots company, which is is not in favour of the employees, and because of
this reason unemployment can be increased in the Boots company (Nagaich and Sadhna, 2015).
To improve the unemployment or to retain their employees in the Boots company,
company manager can apply the Scientific management theory. As the aim of the company is to
improve the efficiency of the employees and productivity of their employees as well. As this will
help the Boots company to bring the trained mindset of their leaders and managers so, that they
can effectively direct and motivate staff of Boots company. With the help of this theory,
company will get help to replace its old management system and rules and introduce new
methods in favour of employees, that motivate employees to retain in the organization (Our
approach, 2019). This theory helps to provide the more financial incentives that increase the
productivity of employees and motivate them retain with Boots company and work well.
2 Benefits of CSR projects
CSR (Corporate social responsibility) mission of the Boots company is to become the
most socially responsible retailer in the UK in the market of beauty and health. For this they
apply the different strategies of CSR like:
 Improve the health of their customers and their communities.

 Try to protect the environment
 Try to develop the sustainable products
 Place their customers and colleagues at the first preference.
All these strategies and projects of CSR of the company will help to improve the
environment, society and future generation of the company. In the project of protecting
environment, company can develop the eco friendly products, also can make strategies in this to
recycle their products boxes and also applied strategy like turn their plastic packaging into paper
bags. This will help to protect environment and society (El-Kassar, Messarra and El-Khalil,
2017).
Another strategy is that improve the health of the customers, in this they produce more
natural beauty and wellness products. Also, can try to manufacture pharma products which is
sustainable and helps to improve the health of the customers like, protein powder, shake, vitamin
drink to increase the immunity of the customers and communities.
Another strategy like give preference to their employees and customers, will help the
company to its future generation that more employees will come to work with and by giving
customers to first choice, increase the trust and loyalty of the customers toward the Boots
company.
All these corporate social responsibility strategies of Boots company, help it to increase
its sale, helps to brand recognition and give the to protection to the environment (Janssen,
Blazevic and Lauche, 2018).
3 Impact of Brixit
There was significant impact of the Brixit on the Boots company and its production.
Because of the Brixit, Boots alliance have to reduce their prices of their products in the United
Kingdom in the pharma products. Because of the Brixit and division the country, American
owner had to close the UK stores and many of the people had to lose their jobs. After this
situation, they had to take decisive step to reduce their cost (Powdthavee and et.al., 2019).
This situation of the Brixit also affect the e-commerce and online shopping. The shortage
of the pharmacists also was the problem, that lead to the delays in proper treatment and
availability of the medicine in the country. Also had to face problem by division of the country,
many strategies had to be change as according to the [political change, because of this they had
to suffer in their operations and unemployment situation.

At the time of the Brixit, Boots company had to break their agreement with other
companies, and had to suffer a lot from the loss. Because of this its manufacturing process had to
be suffered.
4 Reflation
From the study I have identified wile working in the team that it helps me to develop my
team leading skills. It also give me advantages like the report has prepared easily and with in the
time. Because each and every member of the team has their specified role and task which their
have to perform like, information collection, analysis and preparing presentation etc, that helped
me to develop report and presentation very attractive and authentic.
Apart from this, i have to face many problems like, language barrier, every people are
from different background having different language this creates the problem to develop
understanding. Another disadvantage is that, all the individual have their own skill, they try to
put them first this create conflict in the team and it become critical situation for me to deal with
any member and manage them effectively.
CONCLUSION
From the above report it has been concluded that Boots company is facing the problem of
unemployment, for this the can apply the scientific management theory, that can help to boost its
employment. It also been concluded that, CSR strategies of Boots company, help the society and
future trend. It also been analysed that, Brixit had great impact on the Boots that had to reduce
their payment and close most number of UK stores.

REFERENCES
Books and Journals
El-Kassar, A.N., Messarra, L.C. and El-Khalil, R., 2017. CSR, organizational identification,
normative commitment, and the moderating effect of the importance of CSR. The Journal
of Developing Areas. 51(3). pp.409-424.
Janssen, K.L., Blazevic, V. and Lauche, K., 2018. Integrating CSR in Innovation Value
Networks. In Innovation Management and Corporate Social Responsibility (pp. 75-97).
Springer, Cham.
Nagaich, U. and Sadhna, D., 2015. Drug recall: An incubus for pharmaceutical companies and
most serious drug recall of history. International journal of pharmaceutical
investigation. 5(1). p.13.
Powdthavee and et.al., 2019. Who got the Brexit blues? The effect of Brexit on subjective
wellbeing in the UK. Economica.
Online
Our approach.2019.[Online].Available through<http://www.boots-uk.com/corporate-social-
responsibility/our-approach/>