Analyzing Marketing Research Articles

This assignment requires you to critically analyze ten different marketing research articles. Each article focuses on a distinct topic within the marketing field, such as brand communities, programmatic advertising, and consumer privacy concerns. You'll need to identify the research problem, organization involved, research questions, methods used, key findings, strengths, weaknesses, and practical implications of each study.

Literature Review

Journal Articles................................................................................................................................1
1. Complexity of organization theories.......................................................................................1
2. Corporate Brand Identification and Corporate Brand Management.......................................1
3. Socially and environmentally responsible procurement.........................................................2
4. Tourism experiences and wine experiences............................................................................3
5. Effect of Greening Vacant Land on Mental Health of Community-Dwelling Adults............3
6. Six Sigma vs Lean...................................................................................................................4
7. Business leaders speak out: their real strategic problems.......................................................5
8. Corporate social responsibility and income smoothing: Supply chain perspectives..............5
9. Exploring the impact of brand community identification on Facebook: Firm-directed and
self-directed drivers.....................................................................................................................6
10. A study of the effects of programmatic advertising on users' concerns about privacy
overtime......................................................................................................................................6
REFERENCES................................................................................................................................8

Journal Articles
1. Complexity of organization theories
 Research problem examining this article?
This article shows the problem which is faced by an organization because of
several theories which are really complex for understanding and tough while
implementation at workplace.
 Name of organization?
Starbucks
 Research question?
Complexity of organizational theories, Reducing the gap between understanding
and application of theories and facts by distinct audiences, Knowledge development
about theories etc.
 Methods of examining these questions?
Observation
 What does the data suggest?
Data are suggesting that an organization face various problems in understanding
the various approaches which are used by an enterprise while running their business. For
example; Porter five force models are used by companies to analyse the competition and
many more.
 Main strength and weakness of research?
Major strength of this research is that it helps in analysing the implication of
indispensable organization theories. At the same time, weakness is that it’s really tough
to explain these things practically.
 What are the practical implications?
An organization needs to develop their knowledge about various theories
paradigms in order to minimize the probabilities of mistakes while implementing
organizational theory.
2. Corporate Brand Identification and Corporate Brand Management
 Research problem examining this article?
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This article engages in determining connection between effective management of
corporate brands and strength of corporate brand identification by consumers and
stakeholders.
 Name of organization?
Based on corporate management
 Research question
An institutional and functional approach for corporate brand management
 Methods of examining these questions?
Qualitative method is used for examining these questions and consider as inductive
study.
 What does the data suggest?
According to this data, authors wanted to suggest that significance of corporate brand
management to the organization
 Main strength and weakness of research?
strength is to highlight the need of managing corporate brand and weakness is that its
really tough for understanding this.
 What are the practical implications?
Managing brand of an organization at corporate world.
3. Socially and environmentally responsible procurement
 Research problem examining this article?
Shows the social and environmental responsible procurement of an organization
 Name of organization?
Volkswagen
 Research question?
Determine the effect of social and environment responsible procurement.
 Methods of examining these questions?
This offers a rigorous approach incorporates both qualitative and quantitative
techniques.
 What does the data suggest?
This data highlight the importance of social connectivity while supplying product at
marketplace.
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 Main strength and weakness of research?
Social consideration is foremost strength but full of complexity is weakness.
 What are the practical implications?
An organization needs to implement SERP while designing product.
4. Tourism experiences and wine experiences
 Research problem examining this article?
Assess the visitors perceptions and experiences in tourism destinations.
 Name of organization?
Based on Verona which is a tourism city
 Research question?
To determine the way through which wine and food contributed in tourism experience.
 Methods of examining these questions?
Exploratory survey is used for examining.
 What does the data suggest?
This data suggest that visitors are fully attracted by several accommodations and helps
tourist in gaining experience.
 Main strength and weakness of research?
Main strength is that this research helps in estimating the utility perceived by tourist
and weakness is to analyse the viewpoints of several consumers.
 What are the practical implications?
Methodological innovation is provided by the application of discrete choice models for
studying tourism experience.
5. Effect of Greening Vacant Land on Mental Health of Community-Dwelling Adults
 Research problem examining this article?
This research is based on examining the influence of greening vacant land on mental
well-being of community members.
 Name of organization?
Health and care sector
 Research question?
Does the greening of vacant urban land reduce self-reported worst mental well-being in
community dwellings adults?
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 Methods of examining these questions?
Randomized trial of standardized
 What does the data suggest?
This data highlights the that around 1 in 5 adults reported few type of mental illness from
which depression is seen as second largest contributor over the years.
 Main strength and weakness of research?
Main strength is that this research is focussing on adults betterment whose are future of
whole world and weakness is the way of treating problem.
 What are the practical implications?
Major list was compiled through all the vacant lots of citywide identified from the city
administrative records in January, 2011.
6. Six Sigma vs Lean
 Research problem examining this article?
Highlights the viewpoints upon six sigma and lean production.
 Name of organization?
Business world
 Research question?
To determine the importance of six sigma and lean production in an organization
 Methods of examining these questions?
Academic practitioners of five distinct nations
 What does the data suggest?
Provides an excellent emphasis on lean that shows the speed and waste as well as sig
sigma focussed on variations and defects.
 Main strength and weakness of research? \
Helpful for business for controlling possible defects during manufacturing and weakness
is that not easy to implement.
 What are the practical implications?
Operation management of an organization is using this for their success.
7. Business leaders speak out: their real strategic problems
 Research problem examining this article?
Showing the problems which is faced by businessmen’s while running their organization.
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 Name of organization?
Corporate world
 Research question?
Determining the strategic management
 Methods of examining these questions?
This author has surveyed over 350 chief executive officers of several large, medium and
small organizations.
 What does the data suggest?
This data states that, various executives described that technology changes and
competitors are major threat to their strategies.
 Main strength and weakness of research?
All the executives have expressed their views whereas weakness is that it’s hard to
analyse the viewpoints of large number of people.
 What are the practical implications?
Identifies the effective tactics for dealing with most significant strategic issues
8. Corporate social responsibility and income smoothing: Supply chain perspectives
 Research problem examining this article?
To examine the CSR and income smoothing and supply chain perceptive.
 Name of organization?
Business that are socially responsible organizations
 Research question?
Income smoothing behaviour of socially responsible organizations
 Methods of examining these questions?
Qualitative method
 What does the data suggest?
Companies engaged in higher levels of CSR performance who are mainly depend upon
supplier buyer connectivity.
 Main strength and weakness of research?
Main strength is that this paper suggests organization an appropriate method of
acquiring societal attention and weakness understands the opinions of several members.
 What are the practical implications?
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Growing of CSR demand
9. Exploring the impact of brand community identification on Facebook: Firm-directed and self-
directed drivers
 Research problem examining this article?
Examines the communication between consumers and brands which have become more
dynamic
 Name of organization?
Amazon
 Research question?
Analyse two different concepts one is antecedents named firm-directed and another is
self-directed drivers
 Methods of examining these questions?
Exploratory research and quantitative method
 What does the data suggest?
This data suggest the brand community drivers
 Main strength and weakness of research?
Main strength is that it highlights the differences in leadership opinions and weakness is
that researcher is getting failed in understanding viewpoints of several members.
 What are the practical implications?
Purchasing product through brand community via Facebook
10. A study of the effects of programmatic advertising on users' concerns about privacy overtime
 Research problem examining this article?
Assess the affect which Perceived usefulness of programmatic adverting have on
consumer’s concern about privacy
 Name of organization?
Volkswagen
 Research question?
How improvements in effectiveness of PA can increase the consumer concern for privacy
 Methods of examining these questions?
Sampling method is used through internet
 What does the data suggest?
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This information suggest that significance of relationship over time and how it get
changed
 Main strength and weakness of research?
This helps in understanding the privacy matter of consumers and weakness is that this
process affects the profit level of an organization
 What are the practical implications?
Helps in maintaining privacy of end users
REFERENCES
Books and Journals
Antony, J., 2011. Six Sigma vs Lean: Some perspectives from leading academics and
practitioners. International Journal of Productivity and Performance Management, 60(2),
pp.185-190.
Branas, C.C., Cheney, R.A., MacDonald, J.M., Tam, V.W., Jackson, T.D. and Ten Have, T.R.,
2011. A difference-in-differences analysis of health, safety, and greening vacant urban
space. American journal of epidemiology, 174(11), pp.1296-1306.
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Brent Ritchie, J.R., Wing Sun Tung, V. and JB Ritchie, R., 2011. Tourism experience
management research: Emergence, evolution and future directions. International Journal
of Contemporary Hospitality Management, 23(4), pp.419-438.
Hoejmose, S.U. and Adrien-Kirby, A.J., 2012. Socially and environmentally responsible
procurement: A literature review and future research agenda of a managerial issue in the
21st century. Journal of Purchasing and Supply Management, 18(4), pp.232-242.
Balmer, J.M., 2001. Corporate identity, corporate branding and corporate marketing-Seeing
through the fog. European journal of marketing, 35(3/4), pp.248-291.
Clegg, S.R., Hardy, C. and Nord, W.R., 2003. Handbook of organization studies. SAGE
Publications Ltd.
Department of Accounting, Ming Chuan University, 250 Zhong Shan N. Rd., Sec. 5, Taipei 111,
Taiwan.
H. Donald Hopkins (Department of General and Strategic Management, Fox School
of Business and Management, Temple University, Philadelphia, Pennysylvania,
USA)
Tim Swift (Department of Management, Haub School of Business, St Joseph's University,
Philadelphia, Pennysylvania, USA)
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