Corporate Brand Identification and Corporate Brand Management

Added on - 22 Nov 2020

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Literature Review
Journal Articles................................................................................................................................11. Complexity of organization theories.......................................................................................12. Corporate Brand Identification and Corporate Brand Management.......................................13. Socially and environmentally responsible procurement.........................................................24. Tourism experiences and wine experiences............................................................................35. Effect of Greening Vacant Land on Mental Health of Community-Dwelling Adults............36. Six Sigma vs Lean...................................................................................................................47. Business leaders speak out: their real strategic problems.......................................................58. Corporate social responsibility and income smoothing: Supply chain perspectives..............59. Exploring the impact of brand community identification on Facebook: Firm-directed andself-directed drivers.....................................................................................................................610. A study of the effects of programmatic advertising on users' concerns about privacyovertime......................................................................................................................................6REFERENCES................................................................................................................................8
Journal Articles1. Complexity of organization theoriesResearch problem examining this article?This article shows the problem which is faced by an organization because ofseveral theories which are really complex for understanding and tough whileimplementation at workplace.Name of organization?StarbucksResearch question?Complexity of organizational theories, Reducing the gap between understandingand application of theories and facts by distinct audiences, Knowledge developmentabout theories etc.Methods of examining these questions?ObservationWhat does the data suggest?Data are suggesting that an organization face various problems in understandingthe various approaches which are used by an enterprise while running their business. Forexample; Porter five force models are used by companies to analyse the competition andmany more.Main strength and weakness of research?Major strength of this research is that it helps in analysing the implication ofindispensable organization theories. At the same time, weakness is that it’s really toughto explain these things practically.What are the practical implications?An organization needs to develop their knowledge about various theoriesparadigms in order to minimize the probabilities of mistakes while implementingorganizational theory.2. Corporate Brand Identification and Corporate Brand ManagementResearch problem examining this article?1
This article engages in determining connection between effective management ofcorporate brands and strength of corporate brand identification by consumers andstakeholders.Name of organization?Based on corporate managementResearch questionAn institutional and functional approach for corporate brand managementMethods of examining these questions?Qualitative method is used for examining these questions and consider as inductivestudy.What does the data suggest?According to this data, authors wanted to suggest that significance of corporate brandmanagement to the organizationMain strength and weakness of research?strength is to highlight the need of managing corporate brand and weakness is that itsreally tough for understanding this.What are the practical implications?Managing brand of an organization at corporate world.3. Socially and environmentally responsible procurementResearch problem examining this article?Shows the social and environmental responsible procurement of an organizationName of organization?VolkswagenResearch question?Determine the effect of social and environment responsible procurement.Methods of examining these questions?This offers a rigorous approach incorporates both qualitative and quantitativetechniques.What does the data suggest?This data highlight the importance of social connectivity while supplying product atmarketplace.2
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