Importance of Corporate Communication in Execution of Strategies

This article emphasizes the importance of corporate communication in the execution of strategies in the workplace. It highlights the problems faced by leaders and the use of big data to influence the image of the company. The article also discusses the changing leadership style and the need for effective communication strategies.

Management Communication
Introduction

Management Communication
In the present business environment, it can be seen that companies should focus on proper
communication and design system so that it can be easy to manage the overall process of the
business. In this paper, the emphasis will be given on the strategic communication that is
considered by the company. The article also states that the way in which the C- Suite executives
are considering the corporate communications to execute the strategy.
In this paper, the emphasis will be given on the problems which can be faced by the company if
effective communication strategies are not considered in the workplace. It can be evaluated that
it is important to implement the strategies so that success can be attained. This report highlights
the overall evaluation of the two articles which focuses on the problems and the issues faced by
the leaders at the time of considering the corporate communication to execute the overall
strategies in 21st centuries.
In the end of the two articles, it can be stated that leaders can accomplish the overall goals so that
it can be easy to attain the desired targets of the workplace. The two articles also state that
concept of the leadership communication in the present workplace which assists the leaders to
focus on the overall strategies in an effective manner.
It can also been analyzed that leaders have changed their overall style of leadership so that
corporate communication channel can be implemented in a proper manner. It can also be done
by considering the use of the big data which also influence the image of the company (Lee,
2016). It can be evaluated that the methods of corporate communication can be considered by the
leaders to evaluate the various aspects related to internal and external which can also affect the
strategies of the business. It also assists the leaders to focus on the problems in the workplace
which can be considered as the hurdle in achieving the set targets. It is also the overall corporate
communication process which can help in execution of the concepts and it can help in solving
the problems of the employees in the workplace (Argenti, 2017).
In 21st century, it is important to focus on execution of the strategies which emphasize on the
aspects to be taken into consideration as it can affects the decisions which are taken by the leader
(Keyton, 2017). So, it is important to focus on corporate communication so that entire process of
business can be boosted and also it evaluates that the leaders should emphasize on
communicating the objectives, reasoning and also the operations considered by the employees. It
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Management Communication
can also assist in resolving the complex problems and can enhance the competency in the
business strategic programs. It will emphasize on maintaining the harmony in the workplace
which will enhance the working of the employees.
Conclusion
So, it can be concluded that it is necessary for the leaders to emphasize on communication
strategies so that the complex issues in the workplace can be resolved easily.
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Management Communication
References
Argenti, P.A., 2017. Strategic communication in the c-suite. International Journal of Business
Communication, 54(2), pp.146-160.
Keyton, J., 2017. Communication in organizations. Annual Review of Organizational Psychology
and Organizational Behavior, 4, pp.501-526.
Lee, M.R., 2016. Leading virtual project teams: Adapting leadership theories and
communications techniques to 21st century organizations. Auerbach Publications.
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