Corporate Events Management: Types, Goals, and Feasibility

Corporate Events
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................4
Different types of the corporate events.......................................................................................4
Difference between Leisure event and corporate event..............................................................5
LO 2.................................................................................................................................................6
Different types of corporate events and assess how they meet different strategic focus and
goals............................................................................................................................................6
Critical evaluation of success of corporate events in achieving goals .......................................6
LO 3.................................................................................................................................................7
Analysis of various criteria in order to identify potential audience for a new corporate event..7
Key elements of a basic feasibility study for a corporate event ...............................................7
Importance of feasibility study...................................................................................................8
LO 4.................................................................................................................................................9
Develop a plan for a corporate event..........................................................................................9
Evaluate the process taken for the planning and promotion of a corporate event....................10
CONCLUSION.............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Corporate events are the important part of the organisation promotional and success
celebration activities. It is basically the combine event management activity and programmes of
the social and hospitality sector which aid the organisation to represent their product and success
with the stakeholder and promote their product and brand value with in the corporate sector of
the businesses (Antchak, Ziakas, and Getz, 2019). Corporates event is can be organize for brand
promotion, product and services representation, team motivation, product lunch, brand and
shareholder meeting. So here the responsibilities of corporate event manager is to provide the
best successful event for company in order to make them achieve their objective of the
corporate event. So this can be done by the influencing hospitality and social management
activities. Such as arrangement of the all essentials assets of the event along with the logistic
services to the members of event, with the systematic planning and arrangement. Purple Patch
London Events Company is consider in this report in prospect to corporates event management.
This company is offering various types of the corporates event services to according to the needs
of corporates organisation. Such as virtual conference, meeting, logistic management and so on.
This company is located in the London, England. So here in this report different type of
corporates event is going to be consider along with the evaluation of its difference from leisure
events (Choi, Jo, , Kim, 2018). Then analysis of the its process to meet the desire goal of the
event, process of the planing is done analysed along with the application of promotional
principles and planing strategies.
LO 1
Different types of the corporate events
Event management is about planing and implementation of effective event management
activities and techniques in order to meet the needs of customers (Deepak, and Jeyakumar,
2019). Same in context to the corporate event, manger plane for the corporate organisation event
satisfaction by providing them best event type services and then finally complete that event with
best logistic and hospitality service, such as food, drink, attractive decoration, seating
arrangement, projector and attractive stage, sound and lightning in formal way. Brief
explanation of types of the corporates event is given below.

Exhibition: This type of event is involving the representation of the product and services
with in the different stakeholder such, public, consumer, shareholder etc. this event is can be
attend by different association and consumers. So this is the event which help the businesses
organisation to increase their product and services awareness along with growth of brand value.
Purple Patch event company provide the effective exhibition event management service and help
them to effectively utilise their sponsorship rate and event investment cost, by the influencing
publications of the corporate organisation, with the aid of their best and attractive logistic and
hospitality activities.
Sales meeting: corporates company's want to organisation this event with different
objectives, where they try to develop the effective sales strategies by innovatively concerning it
with their different department of the product sales management. So this event is the meeting of
organisation sales management departments, which can help them to effectively understand the
sales strategies and implement it with correct steps. Purple Patch event company provide the
innovative and technical sales meeting management services to the corporates company's, by
facilitating all the essentials assets of meeting and presentation along with the other important
logistic and hospitality support (Goel, Pistikopoulos, 2019).
Difference between Leisure event and corporate event
Both corporate and leisure events are the important for industries and these are different
from each other in various prospect.
leisure events Corporate event
This involve the theme based event such as
sport events, entertainment and so on, it
provide the different theme event management
for both private and public sector.
This involve formal events with some
entertainment activities, such as seminars,
conference, meeting, trade shows and etc.
So main motive behind this type of event
organisation is to entertain and make people
enjoy different facility's and activities of the
enjoyment (Ikram, Zhou,Shah, and Liu,
2019).
Main objectives behind this type of event is to
make the product and services, awareness
along with its promotion and organisation
success planing. It also aid to the employees
motivation along with the customers attraction
towards the brand.