Corporate Events Management

Corporate Events Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
P1 Types of corporate events ....................................................................................................3
P3 Review the range of different types of corporate events and assess how they meet
different strategic focus and the goals ......................................................................................5
P4 Assess the different criteria to identify the potential audience for the new corporate
event ...........................................................................................................................................6
P5 key elements of the basic feasibility study for the corporate event ..................................7
P6 Plan for Corporate event and applying key planning and promotion of the corporate
event ...........................................................................................................................................8
P7- evaluation of the plan and promotional activity of event ..............................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Event management is the application of project management to the creation and
development of large scale events such as festivals, conferences, ceremonies, weddings, formal
parties, concerts, or conventions. ... The events industry now includes events of all sizes from the
Olympics down to business breakfast meetings.
This report will take The Event company to cover this case study. This is top event
management company who are organizing their event projects in all among the world. This
company provide all type of events to their clients and provide better experience to their clients.
This report will analyze different types of events and it will compare the corporate event and
Leisure event (Chen, Chiu and Shevlin., 2018). It will also review the different type of
corporate event and what are there goals. This report will identify the potential audience for
the new corporate event and it will also analyses the key elements of the basis feasibility study
for the compare event. This report will conclude the corporate event plan and it will include the
planning, promotion of the corporate event and in the event of this report will evaluate the
planning and discuss the promotion of the whole event plan by The Event company.
MAIN BODY
P1 Types of corporate events
There are various kind of the Corporate events whether hosting the companies
conference or the any kind of tournament companies use Corporate events to bring the
audience together to make an international relationship between them which could not be
present in inside the structured environment of their office . Here are different different
Corporate events-
Seminars and conference
The purpose of the end management is to make proper planning ad hold the meetings
with the targeted audience and provide them the relevant information. Seminars are the small
and short event which can be for 2 to 3 hours or it can be for more than one week (Curran,
O’Gorman and Van Egeraat., 2016). They have the single or the multiple speaker who keep
every people or the event participants together on the same place, while the conferences
typically have the more then 1 sessions. This kind of event usually held in the hotels and it
can also include the breakfast for the participants.
Trade shows

Companies usually attend the trade shows as a lead the generation activity. Companies
may also choose to the host or the sponsors a trade show to reinforce their popularity n the
industry or the industry leaders who may attend the event. Planning of this kind of event
involved the negotiation between the traders and company speakers can speak about their
deals and buyers and traders both will be present in this event.
Team building events
The building events are for the employees of the particular company in-hence their
confidence, morals and goodwill. In this event companies employees an spent time together
and build a team who can work together. In this Corporate events, event company provide the
outdoor and the physical activities in a group and epitomize the team building event.
Product launch event
Product lunch event is one of the most common event where companies launch their
new product and people from the industry and expert attend the event and other audience like
customers and the media also present in those event. Company revel their new event where
they give the introduction of their product and b they provide the information which makes
their product unique better as compare to the other companies. This also release the press
conference where companies leaders talk about their product and tell them that how this will
help their customers to satisfy their needs and how it can be useful for them to make their life
more comfortable.
P2 Difference between corporate and leisure event
Corporate events and the leisure event are to different categories of the event
management, and they both are best In their own way (Devenish and Moital., 2019). If we
talk about the corporate events then its comes to the business related events like product
launching and meeting and conference but the Leisure event is an interrogating and the
diverse field. Which involves the managing of the facilities such as the sports ground, parks
and the environmental ventures and it can also involves the managing a celebration or the
festivals, sports contest or the concerns.
Corporate Event Leisure Event
Corporate events include the events which are
organized for the particular company or the
dentistry where people talk about the
Leisure event management is an interesting
and diverse field. It involves managing
facilities like sports grounds, recreation