Corporate Events Management

Corporate Events
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Range of distinct corporate focused events......................................................................1
P2. Comparison along with contrast of differences among leisure to that of corporate events
................................................................................................................................................2
TASK 2............................................................................................................................................4
P3. Review of distinct corporate events types as well as assessment of the ways they meet
distinct strategic focus together with goals............................................................................4
TASK 3............................................................................................................................................5
P4. Assessment of distinct criteria for identifying potential audience for new business event5
P5. Examining key elements that are part of feasibility study for corporate event................6
TASK 4............................................................................................................................................7
P6. Plan for corporate event with application of key planning along with promotional
principles................................................................................................................................7
P7. Evaluation of process that is taken to plan as well as promote corporate event..............8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Corporate event management is stated as implementing large number of tactics and plans for
organising particular business event. In these events, the main audiences are stakeholders of the
corporate for making usage of entertainment and other type of facility. It engrosses involvement
of sponsors by company for its manpower, prospective clients and partners. In these events,
corporate owners primarily declare the ideas and objectives to employees and other stakeholders.
To develop information about corporate events management, Seven Events is selected company
that manages large events in London, UK (Seven Events, 2020). The event management
organisation has large number of services and also various production agencies to organise event
for clients and stakeholders.
The report highlights about various corporate focused events, differences and contrast
among corporate to that of leisure events and ways in which corporate events helps in reaching
goals. It also discusses distinct criteria for identifying potential audience for a new event and key
elements related to basic feasibility for an event. At last, a plan is devised for the events and
undertaken process is evaluated for planning and promotion purposes.
TASK 1
P1. Range of distinct corporate focused events.
In the business environment, corporate events plays essential role in attaining future
growth and success for particular organisation. Events are defined as the occasion that are
organised for some particular objective. An event achieves success when targeted audience takes
part in it and fulfilling its aims. It is the occurrence that exceeds thresholds and agreed level of
services (Ingenohl and Kube, 2018). The events are generally categorized in leisure and
corporate ones.
Seven Events is the magnificence business that have base at Central London and
Birmingham. It plans and organises various number of corporate events ranging from small
family celebrations to large lavish events. Some of various events hosted by the company
includes party pack delivers and corporate events such as client party, gala ceremony, seminar
and master class, anniversary offsites, borough launch and many more.
Corporate events are termed to those proceedings in which large number of population
gathers at one place and is generally organised by owners of the business. It is any kind of event
1

or social activity that is organised as well as funded by business concern. The targeted audiences
for these events are not restricted till stakeholders, employees, potential clients, board members
and so on. Corporate based events comprise set of functions and operations which includes value
together with formal security which is prearranged by institutions, professional work groups as
well as industries (Corporate events, 2017). In case with Seven Events, following are some
ranges if corporate based events that are organised by the event planner:
Travelup at Waterloo: It is a corporate event to promote brand marketing. The number of
attendees in the event are 200000 members of public on an approx. at waterloo train station, the
company organised the event. Seven Events organised the event for curating brand activation
experience wherein attendees visit Florida for some minutes. The services involved in the
corporate event are venue sourcing, designing and management of strategic event programme,
managing budget, scoping sessions to attain continuous success and so on.
Sales meetings: These are the activities which are organised to discus sales targets as well
as setting practices to effectively attaining them on predetermined duration. The objective behind
the events is to set and address contributions that will be made by each member of company in
increasing sales demand. In Seven Events, managers gather its entire people at regular time
intervals so to discuss information related to current sales and ways to enhance them in
upcoming phases.
Client party: It is one of corporate event which is hosted by Seven Events on demand
from its clients. The number of attendees in the event was around 200 and took place at bleeding
heart of London. The event reflected brand in personality along with precision, moreover,
various facilities including catering and entertainment arranged are unique, intriguing and so on
that touches heart of all audiences.
Product launches: These are pretty self explanatory as well as simple events that are
prearranged for the purpose of introducing a new or modified product of company. It is generally
used by Seven Events so to create hype together with generate public relations around
introducing something new in form of product, office or any service. As per the managers of the
event management company, successful product launch event is generally a combination that
entertains and engages potential clients with main goals to sell the product (Bain and Band,
2016).
2