Corporate Events Management

CORPORATE
EVENTS
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO1..................................................................................................................................................3
Range of different corporate event..............................................................................................3
Difference between corporate and leisure ...................................................................................4
LO2..................................................................................................................................................5
Different types of corporate event help in achieving goal ..........................................................5
Identification of potential people for event..................................................................................6
Key elements of feasibility study for corporate event.................................................................7
Evaluation of importance of feasibility study .............................................................................8
LO4..................................................................................................................................................8
Plan for corporate event using both planning and promotional principles..................................8
Evaluation of process taken for planning and promotion of corporate event............................10
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
The management for all the sector refer planning and organizing of the activities, the
corporate event management involves planning and organize the activities of corporate
stakeholder and engaging the gathering (Wynn-Moylan, 2017). The manager who is managing
the corporate event have to organize the event such as training, conference, various meeting
related business and seminars. Managers try to identify the opportunities that can improve the
skill experience of employee and employers. The event company is multinational organization
specialist in event management, they conduct different kinds of event as per the need and want of
organization internationally (Yun, Kim and Kim, 2017). Mainly the company focused on
organizing conference, seminars, exhibition in effective way. This report evaluates the different
types of events and determine various corporative events of product launching, sales meetings
and exhibition. The type of event that helps The Event Company to reach its objectives.
Importance of feasibility study for corporative event will also be studied and further the process
of planning and promoting corporate event will be explained.
MAIN BODY
LO1
Range of different corporate event
The event company is a multinational organization uses to organise the events for the
international companies for that they need efficient employees that enhance the productivity of
employees. These events assist to educate, motivate, celebrate and to provide rewards the
corporate event is conducted for the stakeholders, employees, customers and its potential clients
that have interest in the organization profitability (Wei, Ouyang and Chen, 2017).
Conference: This event is conducted for minimum one day and Event management company
can use the to provide information to particular people who are interested. By conducting a
conference, the company can show about the new methods and USP of its products.
Seminars: It is also just like conference in that the organization get opportunity to provide
company knowledge to its employees or a particular individual. The seminars are basically
formal and up to the point, as it offers less choice than the conference. The event management
organization can conduct this in very short time it can be of one day or half day so the particular
topic can be explained easily.

Team building event: This is corporate event that can be conduct by management company to
develop confidence, morale as well as goodwill of the company. The team building event
provide a specific opportunity so that they can spend time jointly, as the team building event uses
to do as per its name. This event is organized in outdoor as well as indoor most of the
international companies used to conduct team building events.
Product launching events: This event can be organized for the companies who want to launch
the product and introduce that first to its employees. Events are common for both customers and
business; in this event the company explain the product to people so that they get aware about
the product. Most of the large organization uses this event in perfect manner.
Exhibition: This event of exhibition is collection of specific and unique objects that is viewed by
the public. In this the event management company tries to show all the products for selection this
event is conduct in museum, park, libraries or the exhibition hall.
Sales meetings: This event is generally scheduled by its manager the people included in this are
developer, manufactures and other executive. The clients of the particular company are also
involved in this.
Difference between corporate and leisure
Corporate event are those events which are being organized by businesses for the
stakeholders and its clients (Wans, 2020). This event is basically for large number of people. The
event management company uses to organize this kind of events for its clients all over the world.
On the other hand, leisure events are also organized by the event company as the people also take
breaks between the work so this is become vital for the entertainment of the employees and its
clients as well. These events focus on relaxation and satisfaction of the employees.
Basis Corporate events Leisure events
Planning In the planning of corporate events,
they understand the purpose of the
particular events. The fund is also set
that is realistic and can reach to all the
target people. The promotion is also
planned in these events (Nicholas and
The planning of leisure events
involves inspection of type of
customers and its needs. So that
particular event can be decided to give
more enjoyment and fun.