Corporate Events Management: Range, Comparison, Feasibility, and Planning

Corporate Events
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Range of distinct corporate focused events......................................................................1
P2. Comparison along with contrast of differences among leisure to that of corporate events
................................................................................................................................................3
P3. Review of distinct corporate events types as well as assessment of the ways they meet
distinct strategic focus together with goals............................................................................3
TASK 3............................................................................................................................................4
P4. Assessment of distinct criteria for identifying potential audience for new business event4
P5. Examining key elements that are part of feasibility study for corporate event................5
TASK 4............................................................................................................................................6
P6. Plan for corporate event with application of key planning along with promotional
principles................................................................................................................................6
P7. Evaluation of process that is taken to plan as well as promote corporate event..............7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Corporate event management may be defined as the process of implementing large number of
plans and tactics in order to organise particular business event. In the events, the key
audience are the stakeholders of corporate for making and providing various type of
facilities. In the events, the corporate honours firstly declares the objectives and ideas to
their stakeholders and employees. This project report is based on seven events which
engages in the business of corporate events in London, UK. The company have a large
number of services and have several production agencies in order to organise events for their
customers.. This project report will cover various corporate focused events, difference and
contrast between corporate of leisure events and the ways by which a corporate event helps
in reaching objectives. In addition to that it would also Include a distinct criteria in order to
identify potential audience for a new event and essential elements related to the feasibility of
an event. At last, A plan will be devised for events and the process that is undertaken to
evaluate for planning and promotion purpose.
TASK 1
P1. Range of distinct corporate focused events.
Today’s business environment is dynamic in nature and corporate events plays an important role
in attaining growth and success in an organisation. Events may be referred as the occasion that
are planned and organised for some specific purpose or objective. An event may be called
successful if the target audience take participate in it and helps in fulfilling its aims. Seven events
is an event management organisation that have base in Birmingham. It provides services of
corporate events ranging from small family celebrations to big lavish corporate events. There are
many events hosted by company such as client party, office party, lunch and many other events.
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Corporate events may be referred as a proceedings in which there are a large number of
Audience gathers at one place and is organised by the owner of business organisation. The event
may be of any kind such as social activity or political activities which is funded by business
enterprise. Corporate events encompasses various set of functions and operations that brings
value of the industries. In context to Seven Events
- [ ] Sales meetings – these types of activities are organised in order to discuss about sales and its
target along with setting up of practises in order to attain sales objectives within a given time
frame period. The core objectives behind this type of events is to ensure that every member
contributes in attainment of organisational goals. In case of seven events, the manager conduct
frequently meetings in order to discuss about current sales performance and to formulate
strategies which will drive company towards the objectives.
- [ ] Client party – this type of parties or hosted by seven events to fulfil the demand of their
clients. There are various facilities provided by the company and proper entertainment is
arranged in a unique manner.
- [ ] Exhibition-this type of events are organised to display the organisational products to mass
population. This type of corporate events are attended by different associations in order to
influence them and to generate actions. It helps in making aware audience about their products
and services and to influence them for offering their services of event management. In addition
to that, these events helps in providing various opportunities to manpower in order to spend
quality time with other individuals in a non-working environment,thus creates a healthy
relationship among them.
- [ ] Product launches – this type of events are organised to display companies product to its
targeted audience. It is a pre-arranged event management which helps in promoting the
companies existing or new offering product. The main objective of this type of events involves a
combination which helps in entertaining and engaging potential customers to sell their product.
- [ ] Team building – this type of events are organised to boost employee morale, develop self-
confidence which helps in improving their overall efficiency and Becomes easy to attain
organisational objectives. In case of seven events, these events provides a platform to their
employees which provides an opportunity to share their opinions and views while working in
company.
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