This article discusses how Widespace created the best practice to structure the worldwide business and maintained an innovative culture with appropriate entrepreneurial strategies and relationships. The company divided the entire organization into three teams of Sales, publisher sales, and Technology. Widespace created an environment that promoted openness in communication and flat hierarchy. The company used a premium pricing strategy based on the differentiation strategy adopted by the company for both the advertisers and the publishers. Widespace harbingered the change much before everyone else in the advertising space and took initiative to dominate the field by its consistent innovation and creativity.