Marketing Strategy and Plan Hilton Hotels

Marketing Strategy and
Plan
Hilton Hotels and Resorts

Mission, Value
Hilton Hotel Corporation, commonly
called as Hilton Worldwide, was
established in 1919 with headquarter in
McLean, Virginia.
Mission- “To fill the earth with the
warmth and light of hospitality by
providing unforgettable experiences –
every hotel, every guest, every time”.
Value- Being Hospitable, having
Integrity, being Leaders (both in the
society and industry), Ownership (both
in actions and properties), and

Current Marketing
Situation
Internal Factors
Current Offerings – Hilton honors, Hilton
Credit Card, Longest running hotel chain,
and extensive employee training.
Financial Status – In 2017, Hilton Worldwide
had gross revenue of 11,663 million dollars.
They had 15.55% as an average growth rate
of five years and one-year sales growth of
3.47%.
Core Competencies - Customer Satisfaction,
Advanced IT Systems, and Service
Standardization

Current Marketing
Situation
External Factors
The marketing plan of Hilton will be
affected by demographic, economic,
environmental, technological, political and
social-cultural external factors or trend.
Consumers purchase products on the basis
of a market trend. Doing developments in
the product and manufacturing activities
on the basis of market trend can be risky,
however, it is also an essential part of
becoming a leader in the industry.