Google's Change Management Strategy
Added on 2020-02-18
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Running head: ORGANIZATIONAL CHANGE AND DEVELOPMENT Organizational Change and Development Name of the StudentName of the UniversityAuthor Note
ORGANIZATIONAL CHANGE AND DEVELOPMENT Table of ContentsIntroduction......................................................................................................................................2Back Ground of Change Management in Google Australia............................................................2Implementation of Change Management in Google........................................................................4Resistance of Change Management.................................................................................................6Recommendation of change management in Google, Australia:....................................................7Conclusion.......................................................................................................................................8References......................................................................................................................................10
ORGANIZATIONAL CHANGE AND DEVELOPMENT Introduction Organizational Change management is a process of implementing new rules of operationin the business process. This involves changes in the organizational structure and culture withinthe workplace. It is important for every company tofollow a certain Framework in order toimplement change within the operational process. Effective models are applied in order toimplement change within the organization and ensure that there is no resistance (Hornstein,2015). The aim of this current report is to describe in details about the history of Changemanagement that are being implemented in Google Australia. In the past several years, thecompany has encountered several changes within the organizational structure due to introductionof various digital products. Due to the implementation of timely changes over the years, it ispossible for the company to become one of the technological giants at global scale. It is also important to mention in the context thatmost of the organizational changes arehighly essential in the current period of digital market that can help in the process of maintainsustainability and gain competitive advantage. Back Ground of Change Management in Google AustraliaGoogle is one of the companies, that has is famous for its innovation. In the quest ofinnovation, the company has undergone various changes. Google started as a research project ofLarry page and Sergey Brin, in the year 1995. They were students of the Stanford University andthey had taken up this project as their PhD project (Hayes, 2014). This marked the beginning ofthe greatest IT Company that rules the world today. Originally, the search engine that the twostudents made used the Stanford University’s website with the domain google.standford.edu
ORGANIZATIONAL CHANGE AND DEVELOPMENT (Laudon & Laudon, 2016). The domain google.com was registered for the first time onSeptember 15, 1997. This was a major change, and a major initiative for the formation of thecompany Google. The formal inauguration of the company was done on September 4th, 1998, ina garage in California (Hayes, 2014). Both the founders, Brin and Page were against theadvertising pop-ups in the search engine that was conventional in the contemporary searchengines of that time. By the end of the year 1998, Google had an index of 60 million pages, fortheir search engines (Laudon & Laudon, 2016). This enhanced the search features of Google andhad a better result than contemporary search engines such as Hotbot or Excite.com (Verma et al.,2015). The development of the company was so rapid, that by the year 2006, the company wassuccessful in buying a property from SGI for US$319 million ("Change management – GoogleSetup", 2017). The search engine of Google was so efficient, that soon it started attracting thousands ofcustomers. With the increase of the customer base of Google, the need for effective changemanagement was felt (Helfat & Martin, 2015). Along with giving importance to innovation andtechnological development, the customers had to be effectively handled and choice of thecustomers were to be identified and incorporated (Verma et al., 2015). Another significantchange that marked the beginning of a new phase is the launch of the Google+ in the year 2011.This change was a major one, and changed the outlook of the use of the Internet and the variousfeatures of Internet. Google has challenged the conventional way of thinking and managementand thus established them as the leader in the information technology industry. The five majorprinciples that Google have been working on, in order to implement changes and manage thechanges for years are:1. Dynamic capabilities
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