Corporate Social Responsibility

RUNNING HEAD: CORPORATE SOCIAL RESPOINSIBILITY 0
Corporate Social Responsibility

CORPORATE SOCIAL RESPONSIBILITY 1
Table of Contents
Introduction...........................................................................................................................................1
Micro Factors.........................................................................................................................................2
Macro Factors........................................................................................................................................3
Conclusions...........................................................................................................................................4
Bibliography..........................................................................................................................................4

CORPORATE SOCIAL RESPONSIBILITY 2
Introduction
Corporate social responsibility is an effective business model that helps to regulates in
socially accountable manner to itself, stakeholders and the general public. Micro factors of
the firm are concern with its suppliers, competitors, customers, market intermediaries and
general public. It is continuous commitment to business that behaves with ethical
environment and contributes to development with quality of life (India CSR, 2018). With the
same, macro factors are those which affects the business environment as natural factors,
international, economic, political and government, socio cultural and demographic factors.
There are several macro and micro factors that affect the business and they are always
responsible for the dynamic changes in the internal structure as well as external structure of
the business organisation. The firm that adopts social wellbeing and is more responsible
towards corporate society has more potential than the other companies (Pan et al., 2018).
Micro Factors
The microenvironment factors in the company are directly in contact and have direct
influences on the business entity. This factor comprises of the elements that have direct
affects the business entities. For example, suppliers has direct contact on pricing of the
products and competitive firms will start a war of prices in firm that is relatively small but
when we see rival firm it will hesitate to initiate the price war (Oxford, 2019).
Source: (S, 2015).
Consumers- Customers uses product of the companies and ensures satisfaction of the
customers for longer period of time. Satisfaction of the customer is the primary objective and
maintains all its taste, preferences are important for the firm to grow its business and cherish
it. To create a customer that helps to grow the firm business, everyone needs to maintain the
relation with its customer’s weather it may be small firm or large firm (Watson, 2019).