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Starbucks and Corporate Social Responsibility

   

Added on  2020-02-03

20 Pages4846 Words62 Views
Leadership ManagementData Science and Big DataStatistics and Probability
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MANAGING SUCCESSFUL BUSINESS PROJECT(IMPLEMENTING CSR ACTIVITIES WITHINORGANISATIONS TO MEET SUSTAINABLE OBJECTIVES)
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Table of ContentsPart 1:..............................................................................................................................................................3Introduction: ...................................................................................................................................................3Aims of the project: ........................................................................................................................................3Objectives of the project:................................................................................................................................4Project management plan: ..............................................................................................................................4Gantt charts of the project: .............................................................................................................................5Research specification: ..................................................................................................................................6Data Collection Method: ................................................................................................................................6Data Collection Tools: ...................................................................................................................................7Sampling Size and Technique:........................................................................................................................7Accuracy and Reliability: ...............................................................................................................................7Qualitative analysis: .......................................................................................................................................8Quantitative analysis: ...................................................................................................................................10Recommendation to overcome the challenges of implementing CSR activities: ........................................13Linking with the objectives: .........................................................................................................................14Reference List:..............................................................................................................................................16APPENDIX: QUESTIONNAIRE................................................................................................................18
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Part 1:INTRODUCTION: Business management project is a formal plan approved by the developmentmanagers in order to manage a business project successfully. The project defines themethodology of how a business project is organised in order to maintain sustainableeconomic accountability and product quality. A business project can be managed by propermonitoring the project works, for developing adopting sustainable practices and approaches.This assignment mainly focuses on the Corporate Social Responsibilities (CSR) of theproject. It highlights the aims, objectives, cost and scope of the project. The currentassignment also focuses on the quality of the project, its risk factors, its resources and itscommunication systems. Therefore, it is the overall assessment of a business project forStarbucks working on the corporate Social Responsibility (CSR). Aims of the project: The aim of the current project management plan is to focus on the business activitiesof Starbucks in ensuring sustainable development with the practice of corporate socialresponsibility (Basu 2014, p. 178). Attracting partners:The Starbucks Company has a commitment with the CSR they have lead their company tothe higher typical levels of their satisfaction Beringer et al. (2013, p. 83).Customer Loyalty:CSR helps the company to maintain a loyal relationship with the customers by makingperfect criteria (Schmiedel 2014, p. 53). Strengthening the company for their supply chain:CSR helps the company to strengthen their power by increasing their supply chain. Licence to operate:CSR helps the company to maintain a good reputation as a corporate social responsiblecompany.
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Objectives of the project:To promote CSR in order to ensure community involvement of the company. To initiate CSR activities in the development of Starbucks and to focus on itsinvestments.To identify the issues faced in implementing CSR activities To apply strategies in order to overcome the issues of implementing CSR activitiesTo identify the benefit to the stakeholders by implementation of CSR in the companyTo identify policies and programme that can be implemented for promoting CSR.To identify various dimensions of adopting CSR activities.To focus on investment required in promoting CSR activities in the organisation.Project management plan: Cost of the project:Estimate cost of the project is 2 billion including recruitment of the staffs, settingproject materials and including consultants. According to Braglia and Frosolini (2014, p. 18),the entire budget of the project also includes graphic designing, advertisements and mailingexpenses in CSR activities regarding Starbucks Company. The budget also includes work-study, security management and exhibitions (Cavusgil 2014, p. 56). Scope of the project:The scope of the project includes the sustainable developments of StarbucksCompany. In order to organise a good project management plan the CSR is a main point tounderstand the sustainable development issues. As specified by Davis (2014, p. 18), thescope of the project includes the importance of attracting the partners in order to developtheir business management plan. It also includes the behaviour of customer loyalty. In orderto fulfil the scope of the project the CSR activities helps the company to strengthen theirpower by increasing their supply chain (Flyvbjerg, 2014, p. 6).Time taken to complete the project:In order to complete, the project the company has to maintain many business strategies andthat needs 30 days.Quality of the project:To maintain the quality of the project the company needs to develop its product qualities.Communication:
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