Anz Bank's Corporate Social Responsibility

This solved assignment examines ANZ Bank's implementation of Corporate Social Responsibility (CSR) policies. It analyzes the bank's efforts in addressing environmental concerns like waste management and promoting sustainable practices. Additionally, it highlights ANZ Bank's contributions to local communities through skill development programs, knowledge sharing, and financial literacy initiatives.

8/24/2017
Student Name
Impact of Corporate Social Responsibility on Customer Satisfaction of Anz Bank

Contents
Introduction.................................................................................................................................................2
Research Question.......................................................................................................................................2
Research Aim..............................................................................................................................................2
Research Objectives:...................................................................................................................................2
Research Plan and Proposed Analysis.........................................................................................................3
CRS Coverage Areas at Anz Bank..............................................................................................................3
Environmental - Anz Banks’ Carbon Footprint.......................................................................................3
Recycle................................................................................................................................................3
Common Transportation for Staff........................................................................................................4
Minimize Use of Air Conditions and Heat Dispensing Technologies..................................................5
Community Development and Uplifting..................................................................................................5
Health and Awareness Programs.........................................................................................................5
Educating the Local Communities.......................................................................................................6
Sharing Knowledge and Skill..............................................................................................................6
Conclusion...................................................................................................................................................6
Bibliography................................................................................................................................................7

Introduction
Australians have grown concerned regarding recent reports on pollution and global warming
which has resulted in businesses needing to adopt Corporate Social Responsibility policies which
address the problem (Kotler & Lee, 2011). This has affected all businesses including the Anz
Bank which has also had to adapt and address CRS so as to retain customers and public
confidence and satisfied. Many people may wonder how a bank is associated with environmental
pollution but the banking practices also contribute immensely towards environmental pollution
and global warming making it important for the Anz Bank to also put in place the correct policy
which addresses the concern. The report shall explore areas where Anz Bank contributes towards
environmental pollution and discusses how the businesses CSR policy helps address those
concerns (Horrigan, 2010). It also proposes on areas which are not covered but can be included
the CRS policy to help further improve the policy.
Research Question
Is the Banking liable to follow Corporate Social Responsibility?
Research Aim
The research aims at identifying areas this the banking industry contribute towards
environmental degradations and pollutions as well as how the banking system an assist with
addressing social needs
Research Objectives:
The research shall help identify areas which the banking industry contributes towards
Environmental and social concerns and help propose approaches which can be taken to improve
the industries performance

Research Plan and Proposed Analysis
The research shall identify the different ways in which the banking industry continues towards
environmental degradations through digital sources after which important recommendations can
be made to improve the industry address the concerns.
CRS Coverage Areas at Anz Bank
The Banking system has often been considered to be free from pollutants that affect the
environment negatively but on closer investigation, it’s possible to find areas in which the Anz
Bank also contributes towards environmental pollution (SAGE, 2012). Having grown to become
globally recognized brand, the bank would also need to take responsibility of its local
community and address social needs. With more customers having an access to the internet, it
has become very important for Anz Bank to address its carbon footprint by developing an
effective CSR policy so as to retain a positive image among its customers (Rang, 2011).
Environmental - Anz Banks’ Carbon Footprint
Every individual and organization will have a carbon footprint and while many may claim they
do not contribute directly towards carbon emissions and environmental pollution, they will be
classified as secondary contributors (Camilleri, 2017). This makes it important for the Anz Bank
to also evaluate both its direct and indirect contributions towards environmental pollution and
degradation and develops a CSR policy which addresses the concerned areas.
Recycle
Recycling has been identified as being a major contributor towards any organizations
commitment addressing environmental concerns making it important for the business to put in
place effective a recycling policy (Asbury & Ball, 2016, p. 200). It is also the first step linked to
a business demonstrating its commitment towards addressing environmental and pollution
control norms. Anz Bank has invested heavily towards putting in place the necessary hardware
required to recycle waste being produced by the bank. Being a bank it produces a large amount
of organic as well as non-organic waste which require proper management and recycling to
prevent it from polluting the environment and harming the populations.

E-waste
Anz Bank utilized a large number of computers and multiple other digital technologies which are
made up of heavy metals which can easily pollute the environment. This form of pollutant is
known as e-waste and a growing concern during the 21st century due to the increasing number of
digital technologies being adopted and used today (Hester & Harrison, 2009). To prevent e-waste
from polluting the environment, Anz Bank put has put in place an effective e-waste management
policy through which the IT department is responsible for managing all digital technologies and
ensuring their appropriate disposal. This reduced the risk of e-waste being discarded incorrectly
which would have devastating effects on the environment.
Paper Waste
Banks tend to utilize a lot of paper even after the adoption of digital communication due to the
bank needing to register its transactions on paper to reduce dependency on digital information.
This results in the Anz Bank also needing to utilize a considerable amount of paper at each of its
branches where data is printed on to paper several time a data and stored. The records are later
than discarded as new data as new data is printed and the old data shredded and sent for
recycling (Morgan, 2009, p. 29). This helps reduce the pressure on the environment where by the
paper is recycles rather than fresh paper produced for use at Anz Bank branches. Anz Bank has
also put in place an important policy related to using only recycled paper which ensures the
business reduces the pressure on environmental resources such as cutting of trees which are used
to produce pulp to create new mapper. Anz Bank is also adopting e-communication which is
eliminating the requirement for use of paper to communicate which also contributes immensely
towards addressing CSR concerns.
Common Transportation for Staff
Humanity’s’ dependency on facile fuel has become very apparent during the past 50 years and
the number of vehicles on roads has increased tenuously during this time. This has resulted in
spiking he levels of pollution considerably making it among the biggest concerns for most urban
regions to address. While there are many policies in place to prevent and reduce carbon
emissions produced by vehicles, many go ignored and air pollution continues to worsen. To
address this concern and help demonstrate Anz Bank’s contribution towards the concern, Anz
Bank emphasizes on its staff to utilize public transport systems (Habisch, Jonker, Wegner, &

Schmidpeter, 2005, p. 103). This is very important as public transport systems help reduce each
individuals carbon footprint which gradually contributes immensely towards the environment
Minimize Use of Air Conditions and Heat Dispensing Technologies
Anz Bank has also put in place an effective policy related to the use of Air conditions and other
heat dispensing technologies and equipment which require being used at a setting which dispense
the lead heat to the environment (Tomczyk, Silberstein, Whitman, & Johnson, 2016, p. 5). Anz
Bank has therefore reviewed many of its STM air conditioning policies by providing ATM in
open air environments which help reduce the requirement for Air conditioning thus helping
reduce heat dispensing to the environment.
Community Development and Uplifting
The past 2 decades have seen customers change their perception towards businesses and many
view the business as an entity which must also address the social needs. This public concern
developed due to organizations growing wealthier while the communities around them
languished in poverty. Soon the concern begins being addressed and companies began
addressing social needs as part of their contribution towards improving social development and
growth. Today a major part of CSR involved businesses contribution towards the local
community’s development through multiple projects aimed at delivering important knowledge
and information to the community (E & C., 2004). Anz Bank has also implemented this policy
and will usually organize for community training sessions to educate the local communities
around the bank branches regarding different concerns they may be facing. There is no limitation
associated with the community development and upliftment programs but will usually be
designed based on the evolutions and assessment made on the local community and
identification of their needs. This then data is then evaluated and proposals forwarded to the Anz
Bank CSR department who evaluated the application to determine the ones which require the
urgent attention some common community development programs organized by Anz Bank
include.
Health and Awareness Programs
Health is wealth making it important for health to be the first concern any business or
organization addresses on its CSR policy. Anz Bank will usually evaluate the local communities
health needs and help assist them addressing this concern. While Anz Bank may not have the

expertise or knowledge to treat the poor suffering from different medical conditions, the bank
can raise this concern with the local authorities to help create awareness regarding the problem
(TERI, 2009). In many situations, the local community is poor and lack the confidence and
representation to approach the local authorities thus Anz Bank CSR department helps bridge this
gap by developing a proposal which is presented to the concerned authorities to address health
and welfare concerns that may be affecting the local community.
Educating the Local Communities
Anz Bank also organized for education camps which are aimed at educating the local community
related to current affairs and skills which can be used to improve their financial stature. In many
communities lack of training programs and guidance leads to people from the communities
remaining under the poverty line (Katamba, 2012). Anz Bank helps evaluate their current
knowledge and skills sets and organizes training camps which can be used to help improve the
communities generate income and become financially stable
Sharing Knowledge and Skill
Anz Banks’ department is also responsible for sharing information and assisting with skill
development among the local community. This is very important as in many situations local
communities lack access to information which leads many not working due to lack of
understanding. By offering access to information and guidance, the local communities are
capable of developing important knowledge and skills which can be used to generate income
(Hawkins, 2006, p. 232). Over time experience will help the individuals master and perfect the
skills but offering the initial guidance is the corner stone to ensuring community development.
Conclusion
To maintain customer confidence towards the brand, Anz Bank has also had to adapt and address
environmental and community development and improvement concerns. Today addressing CSR
has become an important requirement every business must consider if they expect to retain their
reputation among the community and customers. Today the public and customers understand
their role towards protecting the environment making it important for the businesses to also
demonstrate their concern and efforts towards addressing environmental and social concerns
under their which fall under their Corporate Social Responsibility policies.

Bibliography
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Oxon: Routledge.
Camilleri, M. A. (2017). Corporate Sustainability, Social Responsibility and Environmental Management:
An Introduction to Theory and Practice with Case Studies. Msinda: Springer.
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Experiences from Asia and Latin America. Washington: IDB.
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Europe. Nijmegan: Springer Science & Business Media.
Hawkins, D. (2006). Corporate Social Responsibility: Balancing Tomorrow's Sustainability and Today's
Profitability. New York: Springer.
Hester, R. E., & Harrison, R. M. (2009). Electronic Waste Management. Cambridge: Royal Society of
Chemistry.
Horrigan, B. (2010). Corporate Social Responsibility in the 21st Century: Debates, Models and Practices
Across Government, Law and Business. Glos: Edward Elgar Publishing.
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Verlag.
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and Resources Institute.

Tomczyk, E., Silberstein, E., Whitman, B., & Johnson, B. (2016). Refrigeration and Air Conditioning
Technology. Boston: Cengage Learning.