Corporate Social Responsibility: A Case Study

The assignment delves into the world of corporate social responsibility, examining Green Business Canada's efforts to promote environmentally friendly practices and manage corporate social responsibilities. It discusses the principles of creativity, scalability, glocality, and circularity, as well as the importance of becoming socially responsible in business. The case study highlights Great Canadian Solar's design with 7.0 megawatts of solar energy, emphasizing its environmental benefits.

Running head: CORPORATE SOCIAL RESPONSIBILITY
Corporate social responsibility
Name of student
Name of University
Author note

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Table of Contents
Starting date of the journey..............................................................................................................3
Unique efforts within the industry...................................................................................................3
Principles of creativity, scalability, glocality and circularity..........................................................4
Business in terms of becoming socially responsible.......................................................................5
References........................................................................................................................................7

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Starting date of the journey
Green Business Canada has started its operations in the year 2013 and has been working
with multiple leaders and influencers to influence the green changes and manage the corporate
social responsibilities with ease and effectiveness. The company believes in the greener
movement, which has been accelerated through collaboration, sharing of new ideas and opinions
along with proper management of resources. The company has covered quite a long distance to
reach the goals and objectives by making people aware of the greener and sustainable
approaches. The company has influenced the Canadian people to share their ideas, opinions and
initiatives to promote greener concepts and allowed the people to adopt environment friendly
business approaches to achieve the objectives with ease. The organization has encouraged the
local leaders and the business communities to participate in the development of greener economy
to contribute to the well being of the future and maintain a greener planet and healthy
environment where people could live in (businessofgreen.ca, 2018). Green Business in Canada
aims to form strategic partnerships with other business organizations to promote environment
friendly and sustainable practices and manage proper utilization resources to become sustainable
in the future as well.
Unique efforts within the industry
According to Visser (2011), sustainability is achieved through the generation of benign
emissions of gases, utilization of renewable energy sources, utilizing resource and energy
efficient transportation facilities and focusing more on the stakeholders. To manage these
aspects, Green Business Canada has focused on energy efficiency transportation and even on the
use of renewable energy, not only to create lesser harmful impact on the environment but also to

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manage innovation of products and services through utilization of less energy intensive resources
and production of less waste. The green business awareness is spread for encouraging
environmental as well as corporate social responsibility, furthermore manage media presence,
networking events and provide other benefits to the community for their well-being (Visser,
2011).
The company also shared information about functioning of the electric bicycle that is not
only environment friendly but also does not create any pollution. Use of bio-fuels for a greener
future has been presented as well to make people obtain information and knowledgeable about
the uses of these to ensure a healthy environment. Green Business Canada also focused on the
study of wind and solar power along with its benefits such as cheaper than coal. The company
made people thinks about greener and energy efficient modes of transportation through
publishing of information related to travelling across the prairies on a high-speed train (Tai &
Chuang, 2014). It would be much more affordable, faster transportation facilities, reduced
amount of land usage, reduction in costs of the health care workers and reduced traffic on road.
Principles of creativity, scalability, glocality and circularity
The principles of creativity allowed the organization to manage a photography website
where nature and environment were presented through the photographs. The gallery consisted of
beautiful nature photographs that could make people think about preserving the natural resources
and maintaining a good and healthy environment. According to Visser (2011), global commons
and innovative partnership with the involvement of stakeholders and even forming social
entrepreneurship define corporate social responsibility. To manage creativity principle, the
company created innovative solutions such as Jonathan Havelock fine art photography page and

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could even develop innovative solutions like money transfer scheme to ensure transfer of money
with ease (Cheng, Ioannou & Serafeim, 2014).
The glocality means thinking and acting global through the combining of international
norms based on the local contexts through embracing of culture and following the universal
principles too. Being global could allow the company to form tie-ups with global companies and
ensure improvement of transportation for the future too. New age vehicles like electric cars and
solar powered stores are formed by business organizations all around the world to ensure
maintenance of sustainable measures too (Crane, Matten & Spence, 2013).
The circularity is related to the no limit resource consumption and disposal of wastes.
The systems must be formed properly with proper designs to maintain steady production as well
as design products that are good and environment friendly too. Natural resources should be used
and the resources should be used in less numbers to maintain environment friendly practices.
Great Canadian Solar is designed with 7.0 megawatts of solar energy and has been installed all
over to gain long terms success in the renewable energy market. Not only does it consume less
energy, but it also creates lesser harmful effect o the environment (Servaes & Tamayo, 2013).
Business in terms of becoming socially responsible
Green business Canada has promoted the Fine art photography presented by Jonathan
Havelock to ensure that people appreciate the nature and green artworks and environmental
awareness can be spread. This would also make people become socially responsible and maintain
good habits and behaviors to maintain a clean and greener environment. The pictures portray the
benefits of maintaining a good environment and it has influenced the behaviors of individuals
too. Greener approaches are followed to develop a framework for constructing cellular apps that

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are supported by open supply cellular SDK and can create ease while using (Bhattacharya et al.,
2017). Green Business Canada has focused on building greener architectures that are both
environment friendly and sustainable in terms of functioning.

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References
Bhattacharya, C. B., Korschun, D., Sen, S., & Routledge, H. (2017). Corporate social
responsibility. Journal of International Law, 26(2).
businessofgreen.ca. (2018). Businessofgreen.ca. Retrieved 28 March 2018, from
https://businessofgreen.ca/
Cheng, B., Ioannou, I., & Serafeim, G. (2014). Corporate social responsibility and access to
finance. Strategic Management Journal, 35(1), 1-23.
Crane, A., Matten, D., & Spence, L. (2013). Corporate social responsibility in a global context.
Servaes, H., & Tamayo, A. (2013). The impact of corporate social responsibility on firm value:
The role of customer awareness. Management science, 59(5), 1045-1061.
Tai, F. M., & Chuang, S. H. (2014). Corporate social responsibility. Ibusiness, 6(03), 117.
Visser, W. (2011). The age of responsibility: CSR 2.0 and the new DNA of business. John Wiley
& Sons.