Corporate Social Responsibility and Communication Analysis 2022

RUNNING HEAD: CORPORATE SOCIAL RESPONSIBILITY AND COMMUNICATION 0
CORPORATE SOCIAL RESPONSIBILITY AND COMMUNICATION
Student’s Details-
OCTOBER 6, 2019

CORPORATE SOCIAL RESPONSIBILITY AND CSR
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Contents
Abstract..........................................................................................................................................2
1. Introduction............................................................................................................................3
2. Evaluation and Analysis of Company’s CSR Activities......................................................3
2.1 Evaluation of The Website.............................................................................................3
2.2 Analysis of CSR Report..................................................................................................5
3. Communication About CSR..................................................................................................7
4. The Lack of Dialogue.............................................................................................................7
5. Dangers of Empty Boasting and CSR...................................................................................8
5.1 Empty Boasting and Reputation....................................................................................8
5.2 Corporate Scandal 1.......................................................................................................8
5.3 Corporate Scandal 2.......................................................................................................8
6. Conclusion...............................................................................................................................9
7. Recommendations..................................................................................................................9
8. Appendices..............................................................................................................................9
9. References.............................................................................................................................12

CORPORATE SOCIAL RESPONSIBILITY AND CSR
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Abstract
Corporate Social Responsibility (CSR) of the company is majorly focus upon the sustainable
business that promotes the higher benefit of the society, employees and communities. CSR is
crucial for the business as it helps in the increasing transparency and maintaining integrity into
the organization. This ultimately helps in the promotion of increased welfare of the society and
also increasing the productivity of the company. For this report, secondary research is made
through the CSR reports of the company and through the academic sources. The results of the
report can be helpful in the identification of communication of CSR practices and also
identification of the problems that might arise due to lack of CSR framework.

CORPORATE SOCIAL RESPONSIBILITY AND CSR
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1. Introduction
Corporate Social Responsibility (CSR) refers to the obligation of the company towards the
society and placing a positive impact on the society (Carroll, 2015). It seeks to determine the
activities of the company that fulfills the CSR and making the company sustainable from all
aspects. Further, it is crucial for the company to communicate CSR for acting as it entails the
process of anticipation of needs of the stakeholders and making a fair communication of CSR
policies to the concerned stakeholders (Yusoff & Lau, 2016). The report is prepared on the CSR
communication of Loreal which effectively communicates the strategies and the challenges that
the company faces in meeting the Corporate Social Responsibility (CSR) of the company. The
purpose of the report is to evaluate the CSR policies and the activities that help in the successful
communication of CSR.
2. Evaluation and Analysis of Company’s CSR Activities
CSR activities include the initiatives that are undertaken by the companies for the promotion of
sustainability into their operations and creating a value for the stakeholders (Abugre & Nyuur,
2015). Also, Loreal has robust and reliable procedure for analyzing the CSR activities.
2.1 Evaluation of The Website
By analyzing the website of Loreal, it is being evaluated that the company deals with the
consumer goods and their main sustainability aim is to share beauty. Moreover, table 2.1 shows
the answer of the question ‘how green is my strategy’ that clearly identifies the fact that the
company has been making sustainable operations and are fulfilling their corporate social
responsibility towards the employees, community, environment and diversity. Also, the table
shows the CSR ranking of the company which answers the questions of how green is the strategy
and how green is the company.
Table 2.1: How ‘green’ is my company
1. Company name: L'Oréal
2. Industry type: Consumer good