The assignment discusses the concept of corporate social responsibility (CSR) and its application in marketing. It examines the CSR activities of Coca Cola, a leading beverage industry, and highlights areas for improvement. The analysis focuses on the company's commitment to social and environmental responsibilities, including education and empowerment of employees, labor rights, health safety initiatives, and sustainability efforts. Recommendations are provided for Coca Cola to enhance its CSR activities, such as focusing on production of healthy drinks, adopting eco-friendly packaging alternatives, and prioritizing community development projects.