Corporate Social Responsibility Information 2022

INTRODUCTION
Corporate Social Responsibility or CSR is an important strategy
utilized by organizations across the world in order to cater to the
needs of the society in which they operate and also build a
sustainable relationship with the customers.
The Coca-Cola Company is a multinational corporation based in
the Unites States of America, manufacturing beverages (Coca-
Cola.com). The Company was established in the year 1892, and
since then it has enjoyed a good brand image. Owing to the
organization’s global reach, it must engage its products in
campaigns aimed at Corporate Social Responsibility, to
positively affect the global community.

Need for Corporate Social
Responsibility.Protection of
global and
local
environment.
Protection of
consumers.
Protection of
consumer
rights.
Improve
brand image.
Solving of
social
problems.
What is Corporate Social
Responsibility?
Corporate social responsibility is a business model which
makes a company or organization socially responsible to
its stakeholders, public and the organization itself (Tai and
Chuang).

ON
EON
E
FOR PROPOSAL: ONE FOR ONE,
FOR ALL.
COCA-COLA being a renowned organization in the food and
beverage industry can improve on their Corporate Social
Responsibility through the campaign ‘ONE FOR ONE, FOR
ALL’.
This campaign aims to donate one bottle of potable water
for every bottle of Coca-Cola purchased throughout the
world, so as to address the problem of scarcity of water in
many developing countries in the world.