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Corporate Social Responsibility (CSR) Assignment: Sainsbury

   

Added on  2020-06-04

11 Pages2807 Words32 Views
Research project

Table of Contents1.1 Background of the research project.......................................................................................11.2 Stating the reason of choosing this project...........................................................................21.3 Literature review...................................................................................................................21.4 Research methodology..........................................................................................................41.5 Appropriate timeline of research activities for agreed investigation....................................6REFERENCES................................................................................................................................9

TITLE – “To identify the impact of corporate social responsibilities initiatives on customers'interest and choices”. A case study on Starbucks. 1.1 Background of the research projectThis is one of the most imperative part of research project which signifies a briefsummary about overall research project. The prime reason behind choosing this project is toanalyse the impact of corporate social responsibilities and how it hinder customers' interest andchoices. In other words, it refers that if a business entity fulfil its social responsibilities thenpeople can easily attract towards it (Smith, 2014). The given assignment is based on Starbucks;its an American coffee house chain which was founded in 1971. As of 2016, the businessorganisation operates over 28000 worldwide. The main products of Starbucks are hot and coldcoffees, beverages, baked cooks, tea, sandwiches, smoothies etc. The overall revenue of thecompany is US$22.387 billion and its operating income is US$4.135 billion. Vision statement ofStarbucks is to implement company as the most respected and recognised brand over the worldand become an international dealer of coffee which values principles and ethics that employeescould be proud of. On the other hand, research aims and objectives will be also prepared whichclarifies the actual requirement to conduct this research. In order to carrying out all workingactivities and tasks researcher has used effective tools and techniques. On the other, customersplays a significant role in promoting ethical corporate practices. Thus, companies are required togive them an unique experience of shopping that can affect their choices and interest. Thecreation of new and innovative products needs an examination of consumption of practices. Research objectivesTo find out the extend of fulfilment corporate social responsibilities for businessorganisations. To ascertain the impact of CSR activities on customers' interest and choices. To determine the relationship between CSR activities and organisational performancelevel. Recommend the ways through which Starbucks can improve customers' satisfactionlevel. Research questions Q1. What is the significance of CSR activities for Starbucks? Q2. What is the impact of social responsibilities on customers' choices? 1

Q3. What is the relationship between CSR activities and organisational performancelevel? Q4. Justify the ways by which companies can increase the level of customer satisfaction. 1.2 Stating the reason of choosing this projectAs the theme of this research project is to ascertain the impact of fulfilment of socialactivities on customers' interest and choices. The reason behind selecting this theme is to preparea comprehensive framework that would be used to diagnose if CSR hinders' ethical customers'choices or behaviour. The another purpose is to apply the research hypothesis for theoreticallyinvestigating those factors which can effect customers interest (MacInnis, Park and Priester,2014). In this modern era, there are several business entities are established, if they providesproper information to buyers then it aids in recognising their needs and wants. Generally,consumers are impotent to detect social influence of goods during consumption as well as inpurchasing situation.1.3 Literature reviewIt provides theoretical information and literature that is associated with CSR andcustomers' choice. While conducting this research, researcher find potential factors which canaffect buyers' interest within organisation. Basically, literature review is a brief description ofopinions or view points of several scholars and authors. If Starbucks satisfies customers' needsthen it can easily accomplish its goals and objectives. The prime objective of this phase is todetermine the impact of social responsibilities on an organisation so as to sustain a deepunderstanding of variables and their relationships. Significance of fulfilling social responsibilities for StarbucksIn order to survive for long term period in market, it is fundamental for business entitiesto fulfil their social responsibilities in an effective manner. The management approaches ofStarbucks is various programmes of CSR; it firm is emphasis to pertain sustainability in itsoperations. Thereby, if the company ethically carry through its social responsibilities then it caneasily gain high competitive edge and market share. For example – Starbucks priorities its staffmembers by providing them better working conditions, higher wages and job security. It led theywill enable to perform at wider level. Apart from this, in terms of customers the firm tries torecognise the interest of buyers' then deliver then high quality products and services, i.e. coffeeand related beverages. According to Hsu, (2012) healthy and positive relations with customers2

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