Corporate Social Responsibility: Coca Cola
13 Pages4088 Words309 Views
Added on 2019-12-18
Corporate Social Responsibility: Coca Cola
Added on 2019-12-18
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Foundations ofBusinessCommunication1
Table of ContentsINTRODUCTION...........................................................................................................................3Part 1................................................................................................................................................3Business Management.................................................................................................................3Application of business management approach...........................................................................4Various types of strategies that Coca-Cola uses to run business effectively...............................6CSR challenges............................................................................................................................7Part 2................................................................................................................................................9Individual reflection.....................................................................................................................9CONCLUSION..............................................................................................................................11REFERENCE.................................................................................................................................122
INTRODUCTIONBusiness management is a concept to manage entire activities of organization. It plays acrucial role in developing organization's efficiency for improvements at high level. The presentreport is based on understanding different approaches of business management of Coca-Cola. Itis one of the world’s famous soft drink providers based in the UK. Through this study,techniques for implementing strategic planning including CSR challenges have been determined.In addition to this, various types of strategies that can be used in organization to operate businesshave been understood. Thus, approaches and processes used at the workplace are consideredhere. Moreover, individual reflection to develop the skills of employees are presented throughthis report. PART 1Business ManagementBusiness refers to an activity of transaction of goods and services including enhancingquality services to achieve effectiveness in organization. Including this, performance of thesebusiness activities are recognized that generate ideas for further actions. However, manager ofCoca-Cola analyzes current position of firm including business profile (Hall and Ko, 2014) .On behalf of which strategies for implementation and performance of entity is obtained Itincludes various strategies including transaction of products, market research and dealing withcustomers along with preparing strategic plans for recovering issues that occur at the workplace.Moreover, it also involves the performance of workers and technologies to gain better qualityservices. Hence, making decisions and developing strategies for the above mentioned activitiesare considered as business management.Understanding of the performance and employee’s coordination with each other leads togain better quality of soft drinks. In this process, it is valuable to aware societies andcommunities by providing secured and healthy goods. Along with this, it is able to establish ahealthy relationship with consumers including agents, retailers and other business entities. Itinfluences long term sustainability of organization for increasing the productivity andprofitability of entity (Graafland and Zhang, 2014). Therefore, business management is the keycomponent for overall development of entity to make effective position in market that put a huge3
impact on the goods and services of organization. However, internal and external environmentalfactors are also managed through business management approach. In this regard, manager andowner of the company makes decisions for overcoming the issues as well as for enhancingproduct’s value to pull consumers at a large scale. Application of business management approachCoca-Cola applies different approaches for better performance and enhancing qualityservices of organization. It includes strategies related to development and analyzing productvalue in the market. For management of business, all factors and components that are included inentity are managed in an effectual manner. It is a useful technique for pulling customers andimplementing strategies for increasing efficiency of organization. In this regard, sustainabilityand market demand for goods and services are affected (Eisenberg, Johnson and Pieterson,2015). Therefore, applications for effective business management of organization can beunderstood as follows:-Recognizing current business activities: - It includes supply chain management,technologies used in organization, market research to identify customer attitude towards softdrink and comparison of business activities to other entity for example Pepsi etc. is determined.Thus, manager of Coca-Cola analyses the present condition of firm that acquires knowledgeabout market position also provides information to be focused for implementation as wellcreating positive atmosphere (Adekola and Sergi, 2016). In addition to this, business activityidentification also involves analyzing relationship with public and different tools. Thisapplication leads to organize actions and developing strategies for effectiveness andsustainability in the market.Preparing plans and task structure: - Business management approach is related toprepare plans and task structure to be followed on. It involves variety of procedures andstandards in the business operations. Therefore, planning strategy is able to step forward forcreating framework as well that is liable for increasing strength to run organization smoothly. Inthis regard, decision-making and forecasting is done through this process. It provides techniquesfor implementing and managing business entity's activities. Moreover, scheduling and taskoriented strategy is performed through this application. It is useful for proper business4
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