Corporate Social Responsibilities of Coca Cola | Report

RUNNING HEAD: CORPORATE SOCIAL RESPONSIBILITY
Corporate Social responsibilities of coca cola
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1CORPORTAE SOCIAL RESPONSIBILITY
Introduction:
In business, the corporate social responsibility is of utmost necessity since it aims at
promoting a vision for the business account in the broader range of the stakeholders beyond the
investors and the shareholders (Tai and Chuang 2015). The concept of corporate social
responsibilities is referred to the self-regulating model in business that makes a company to be
socially accountable to the public, the stakeholders and above all, to itself. A company needs to
constantly analyze their actions and evaluate whether they are about the social responsibilities
that they need to achieve to have a clear brand image and a reputation. It also positively impacts
the sustainability of the company and creates a good relationship between the environment,
human rights and the community it is operating in (Marquis and Qian 2014).
International companies need to understand that to sustain effectively in their home country
and most importantly across the boundaries, it should think beyond the profit-making
philosophies. They must take responsibility and incorporate actions into the business model so
that they can solve the local and global problems and improve social well-being.
The following report will analyze the corporate social responsibility activities of the well-
known international company coca-cola. It will take into account the activities of the company in
various aspects from various viewpoints and relationships to the various stakeholders of the
company. The report will aim at evaluating the activities in light of the corporate social
responsibilities and analyze the reasons for that approach. It will also provide a suitable
recommendation for the company so that it can improve in the area.

2CORPORTAE SOCIAL RESPONSIBILITY
Coca-Cola Company:
The company of Coca Cola was initially established in 1886 at the Atlanta as a local soda
manufacturer. As the company extended its business in Europe, Asia, the Soviet Union, and
South America, it established itself as the world’s largest non-alcoholic beverage company. By
the end of the 20th century, the company had established itself in almost all of the countries in
the world. The present CEO of the company is James Quincy. The company, being one of the
most essential companies in the world, it has to maintain the corporate social responsibilities. In
the present business scene, there is a growth in the demands for corporate disclosures by the
customers, stakeholders, employees or suppliers. This has led Coca Cola to adopt a socially
responsible model (Flammer 2015). The main operation of Coca Cola is in America and it has
been shown in one of the surveys that over one-quarter of the shares owned by the Americans
was purchased after analyzing their ethical values
Corporate Social Responsibility Model by Coca-Cola:
The corporate social responsibility model of Coca-cola company had been designed
considering the chief components of concern as follows:
People: Coca-cola has committed itself to cater to the fair as well as dignified treatment of the
people who are working for the company. The company also assures more than 90 percent of
production by the local people with the aid of local resources.
Partners: the company has made it an aim to strive for the engagement with the partners and the
stakeholders effectively and cooperatively.
Portfolio- the coca-cola company has to offer the highest variety of beverages. The company at
present produces over 2,600 beverages.

3CORPORTAE SOCIAL RESPONSIBILITY
Profit- the company with its policies seeks to maximize its value for shareowners mad at the
same time keeping in mind their responsibilities.
Planet: must strive to work as the leaders in responsible water use and other sustainability
issues.
Corporate Social Responsibility Initiatives of Coca Cola:
It is generally considered that the high value of a brand is a crucial factor in the company for the
successful operation of a business. Moreover, it has also been analyzed that customers have been
forming a positive image of a company if the company has taken some responsibilities in making
the world a better place. In the event of exposure to the pollution issue by coca-cola, the ignoring
of the fact and taking no action against the situation enraged the customers and made them form
a negative image of the company (de Sá 2014). Under this circumstance, the company had to
consider a series of sustainable issues to revive the brand image. Besides, when the reputation of
the company significantly suffered in America as well as in India, the societal and economical
factors continued to influence the development of the company. It was now that the company
recognized the need of handling the environmental and social problems and enhancing the
reputation is significant for their success. They decided to plan for corporate social
responsibilities as an integral part of the developmental strategy for the long term.
It was after 2001 that Coca Cola decided to incorporate the corporate social responsibility
initiatives as a main part of development. Since it countered quite a considerable amount of
dissatisfaction from the media; it had to adopt some protections to rescue its brand image.