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Corporate Social Responsibility - Doc

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Added on  2020-03-23

Corporate Social Responsibility - Doc

   Added on 2020-03-23

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Running head: CSR0COPRORATE SOCIALRESPONSIBILITY
Corporate Social Responsibility - Doc_1
CSR1Table of ContentsCORPORATE SOCIAL RESPONSIBILITY: FOR AND AGAINST..........................................................................1References:..................................................................................................................................................3
Corporate Social Responsibility - Doc_2
CSR2CORPORATE SOCIAL RESPONSIBILITY: FOR AND AGAINSTCorporate social responsibility is the very known and popular aspect of business these days. It has become the debatable topic these days. Several questions are linked with this topic such as what is the work of a business? The business is there just to make profits or to serve the society? Both the angles corporate social responsibility has been supported and attacked by the people as many arguments have been conducted for the same. Some are speaking against corporate social responsibility while other is speaking in favour of it (Tai and Chuang, 2014). CSR has been defined by multiple ways. It has been analysed that some definitions CSR suggest that it is performing ethical practices in the businesses and other is related to practices that are performed to give back to the society. In conclusion, the CSR can be defined as the concept that deals with integration of social and ethical framework in the business activities for the welfare of the society and for being sustainable. Today, CSR has become the very essential part of business not only serve the society but also to outperform the competitors by making it as the competitive advantage. Basically a company withCSR framework have four types of responsibilities. It has been argued that CSR is the responsibility of the company that is providing immense benefits to the businesses. CSR is argued as the innovation process that helps the company to make innovation in their processes and functions (Suliman, Al-Khatib and Thomas, 2016). Unilever is the company that has used CSR in a very innovative way. They have used CSR as the opportunity to make links between their products and their customers. For example, the lifebuoy soap of Unilever Company is portrayed as the soap that is reducing the child mortality in the society. Another major benefit that has been analysed by CSR is that the companies are making more profits. Again the exampleUniliever can be quoted here (Yakovleva, 2017). The company has launched soap bars of 18 Gms to target the lower income customers. These small bars have increased the overall sales of the company and also at the same time the company has make connection with its customers. Most of the companies these days are using CSR as the opportunity to build their image in the market. Now the companies are not showing their profits and revenues to be big but showing their contribution in the society to target the customers and build their image in the market. This is because if the company contributed more and more in the society, it provides a positive reflection of the image of the company among the customers (Korschun, Bhattacharya and Swain, 2014). Samsung is considered as one of the companies that are contributing towards CSR
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